WHOTAG Guide
Stuck on a search or curious about a feature — solve it right here
- Be specific: include follower range, country, and content style together
- Mood keywords: use vibe words like "minimal", "luxury", "natural", "trendy"
- Metric phrasing: it understands phrases like 'likely to collaborate' or 'on a growth trend'
- Brand reference: mention directly, e.g. "influencers who collaborated with [brand]"
Combined Criteria
When you want the most precise resultsBy Age, Gender, Life Stage
Match your target consumer personaBased on a Specific Country or City
Targeting global marketsActive on a Specific Platform
Match your channel strategyExperience Collaborating with a Brand
Competitor or similar-brand analysisSimilar to a Specific Account
Repeat a successful collaboration patternMatching the Brand's Visual Style
Match your brand moodUnique Content Concept
Find differentiated influencersEvery WHOTAG feature connects within this flow. Understanding each step helps you find the right influencers far faster.
Influencer Search
WHOTAG's core feature. Describe your criteria in natural language and the AI understands the intent and finds matching influencers — no strict formatting required.
- Start broad, then narrow as you review results — e.g. "beauty influencer" → "Japan-based beauty influencer in their 20s".
- Combining country + category + content style gives the most precise results.
- The AI also understands phrases like "likely to collaborate" or "on a growth trend".
Influencer Board
When exploring search resultsA space to compare and explore the influencers from your search at a glance. Beyond follower count, sort by meaningful metrics like engagement rate, growth rate, and viral reach.
- Switch to feed view to quickly scan each influencer's content vibe without opening cards.
AI Profiling Card
When deciding whether to collaborateNot just statistics — information that helps you decide whether to collaborate with an influencer. Ready to drop straight into internal reports or proposals.
- Strengths and considerations can be pasted straight into internal influencer proposals.
- Influencers who have organically mentioned a competitor tend to have higher brand affinity and better collaboration outcomes.
- A consideration can be a strength depending on campaign goals — always read it in context.
My Influencers
When managing campaign candidatesSave the influencers you like and organize a candidate list by campaign or theme. Estimated collaboration costs are shown too.
Recently Viewed
When you want to find a profile againSaw an influencer earlier but didn't save them? Find them again in your recently viewed list. Available only while logged in.
Sign Up & Log In
Create an account with the "Try for Free" button at the top right of the homepage, and start using it right after email verification.
- If the verification email doesn't arrive, check your spam folder.
- Stay logged in to use Influencer Board, My Influencers, and Recently Viewed.
Help us make WHOTAG better. Reach us at support@whotag.ai or use Customer Support in the top menu.
Didn't find what you need?
Influencer discovery answers are all in the FAQ.