Question 1

Which service is right for me?

Accepted Answer

Want to find influencers yourself → Start with the Influencer Discovery SaaS right away. Want outreach, operations and settlement handled for you → Reach out via the Campaign Services track. Need market analysis or trend reports → Commission the Trends & Research service. Want to integrate influencer data into your own systems → Connect via the Data & API track.

Question 2

Can I use multiple services together?

Accepted Answer

Yes. Many customers use them together — finding candidates with the Influencer Discovery SaaS and handing execution to Campaign Services, or setting direction with Trends Research and then selecting influencers via Discovery. We'll propose the right combination when you reach out.

Question 3

Is there a discount for adopting 2 or more services together?

Accepted Answer

Yes. Adding other services on top of an Influencer Discovery subscription qualifies for a bundle discount . We frequently quote cross-service packages too, so we recommend getting it all covered in one inquiry.

Question 4

How is this different from existing influencer platforms?

Accepted Answer

Existing platforms rely on simple filters like follower count, category, and country. With WHOTAG, you search in natural language like "a mom influencer in her 30s with sensitive skin," and the AI understands the meaning and matches accordingly. Key difference: not filter combinations but AI search that understands intent and context — analyzing visual aesthetic, content style, and collaboration potential.

Question 5

There are 3 search modes — what's the difference?

Accepted Answer

AI Prompt Search — describe the influencer you want in natural language. It's the most powerful since you can include many conditions at once. Brand-based Search — find influencers who have collaborated with a specific brand. Useful for tracking competitor collaboration history. Similar Account Search — find accounts similar to a successful collaborator, or alternatives when an account's rate has gone up.

Question 6

What is the AI Profiling Card?

Accepted Answer

It's an AI analysis report you can view by clicking a profile on the influencer board. Beauty Profiling — skin concerns, makeup style, content format Strengths / Considerations — collaboration strengths and points to watch Collaboration History — paid ads vs. organic mentions distinguished

Question 7

What kinds of influencers can I find?

Accepted Answer

We hold a verified beauty·fashion·lifestyle DB across 120+ countries. Centered on Instagram·TikTok, we also integrate multi-channel operating data such as YouTube, Amazon, and Shopmy. We cover every scale from nano to mega, with particular strength in discovering early-growth nano·micro influencers .

Question 8

What are engagement rate, viral reach, and follower growth rate?

Accepted Answer

Engagement rate — ratio of likes·comments·saves to followers. Viral reach — how far content spread to non-followers. Higher means stronger algorithmic exposure. Follower growth rate — recent pace of follower change. Used to proactively discover growing accounts.

Question 9

Can I try it for free?

Accepted Answer

Yes — right after signing up you get 5 free searches + 5 profile views . You can start immediately with no credit card.

Question 10

How is the pricing structured?

Accepted Answer

It runs as a monthly subscription, with plans split by number of searches and profile views. See full pricing on the pricing page .

Question 11

Can multiple team members use it together?

Accepted Answer

With a team plan, multiple members can share one account. For details, contact support@whotag.ai .

Question 12

What's the difference between the Basic, Pro, and Max plans?

Accepted Answer

Basic ($20/mo) — 30 searches, 100 views, 3 buckets per month. Best for light users. Pro ($79/mo) — 120 searches, 450 views, 10 buckets per month. Optimal for professional marketers and small teams. Max ($200/mo) — 300 searches, 1,200 views, 30 buckets per month, up to 5 PCs. For agencies and large teams.

Question 13

Which plan is right for me?

Accepted Answer

For light use within 30 searches/month we recommend Basic , for regular campaign operations Pro , for running multiple campaigns at once or team collaboration Max , and for company-wide adoption·API integration Enterprise . If it's hard to decide, our sales consultation will recommend a plan that fits your usage pattern.

Question 14

I'm not sure which of the two tracks to choose.

Accepted Answer

If you need strategy and direction or are entering an overseas market for the first time, we recommend the Integrated Launch track ; if direction is already set and you only need execution resources, the Campaign Execution track . If the choice is hard, we can decide together in a free 1:1 consultation.

Question 15

Is there a minimum campaign size or budget requirement?

Accepted Answer

Because we propose custom solutions based on your brand's goals and situation, there's no fixed minimum. Reach out comfortably regardless of scale, and we'll design a plan that fits your brand together.

Question 16

Do you support both domestic and overseas brands?

Accepted Answer

Yes, both. Domestic brands preparing to go overseas are our main audience, but overseas brands wanting to enter the Korean market can use the same service. We start from research and strategy tailored to the target market.

Question 17

Can the brand directly designate influencers?

Accepted Answer

Of course. If you have influencers in mind, we can proceed after reviewing fit with WHOTAG AI. At the same time, we propose similar-profile candidates with potentially higher performance to find the optimal combination .

Question 18

How are content guidelines managed?

Accepted Answer

If the brand provides guidelines we use them as-is, along with data-driven enhancement suggestions. A review·confirmation round before publishing allows revision requests if guidelines aren't met, and the entire process is managed by a dedicated campaign manager.

Question 19

How does pricing change by influencer tier?

Accepted Answer

Starting quotes are based on micro influencers (10K–100K followers) . Including macro (100K–1M) or mega (1M+) influencers adds tier-based rates, adjusted by content format (Reels/Shorts/Stories) and exposure period. We propose an exact quote after confirming the campaign goal and candidate influencer pool.

Question 20

Which countries can global campaigns run in?

Accepted Answer

We have local campaign operating experience across major regions including Asia·the Americas·EU·the Middle East, and with a 120+ country influencer pool we can discover talent in new markets too. If your target country isn't decided yet, we'll help starting from market-entry consulting.

Question 21

Who is the Trends & Research service for?

Accepted Answer

It suits those about to enter a new market, wanting to check market position before a product launch, or needing data-driven evidence for internal reports·presentations. Brand marketers, strategy teams, and executives are the main requesters.

Question 22

I'm not sure which of the 4 reports to choose.

Accepted Answer

It depends on the complexity of the question to solve. Overall market strategy → Consulting Report Single-topic deep dive → Insight Report Regular trend monitoring → AI Report One-pager for tomorrow's meeting → One-Point Report You can also decide together via a free 1:1 consultation.

Question 23

What data is the analysis based on?

Accepted Answer

We combine SNS visual data (Instagram·TikTok, etc.), social big data, global beauty·fashion·lifestyle trend data, and forum·community data to fit the topic. We analyze not only text but also images·video with multimodal AI.

Question 24

Can you focus the analysis on a specific country or market?

Accepted Answer

Yes. With influencer·consumer data across 120+ countries, we can immediately run analyses targeting specific markets such as North America·Europe·Southeast Asia·the Middle East.

Question 25

In what formats can I receive the deliverable?

Accepted Answer

Depending on the engagement, we provide PPT, an HTML dashboard, CSV, and more.

Question 26

How is cost determined?

Accepted Answer

We provide a custom quote based on report type and analysis scope. There's no fixed minimum — after booking a coffee chat and sharing your goals and budget, we'll design the right product together.

Question 27

What topics can a custom research report cover?

Accepted Answer

We tailor it to your brand's specific interests — category, country, target segment. e.g. "Dermocosmetic trends among Gen-Z in China (20s)" · "3-year streetwear keyword trends in Southeast Asia" · "Global wellness lifestyle analysis" · "New product concept validation" A 50+ page report, an executive PPT, and presentation Q&A are included.

Question 28

What are the data sources and collection methods?

Accepted Answer

Global data collected daily from SNS (Instagram·TikTok) · communities is auto-classified by category·keyword·country with our proprietary AI. All data is collected lawfully from public platforms, with sources and timestamps cited in the report.

Question 29

Is our domain supported? Are new domains possible?

Accepted Answer

Major domains such as beauty·fashion·F&B·fitness are pre-built and usable immediately. New domains can be custom-added through discussion, with build time and scope advised after review based on domain complexity.

Question 30

How long does API integration take?

Accepted Answer

With a standard REST API, integration is possible within 1–2 days after the auth key is issued. We provide sample code, endpoint docs, and a Postman collection, and you can reach our technical support channel directly during development.

Question 31

In what format and frequency is data provided?

Accepted Answer

Real-time lookups are via REST API (JSON) , and bulk processing via scheduled batches (daily·weekly·monthly) . You can receive only the fields you need, optimizing bandwidth and storage cost.

Question 32

Which channels do you support?

Accepted Answer

We currently support visual SNS data from Instagram·TikTok . Additional channels including YouTube will be expanded per the roadmap, and if you need a specific channel we'll advise the timeline via a sales inquiry.

Question 33

How is pricing determined?

Accepted Answer

It proceeds as a negotiated quote based on call volume, scope of fields used, and whether domain customization is needed. See details on the pricing page , or get a 1:1 consultation via a sales inquiry.

Question 34

What are the privacy and data license policies?

Accepted Answer

We analyze based on publicly available metadata, complying with privacy law and each platform's terms. The data license scope and reuse policy are specified in the contract , and separate license clauses apply if you embed it in your own SaaS.

Question 35

Which fits our company — API, MCP, or Custom Dashboard?

Accepted Answer

API — when you have a dev team and integrate directly into your own systems. MCP — when you want to use data in natural language via AI agents without development. Custom Dashboard — when in-house researchers·planners explore data in a dedicated UI. Not sure which fits? We'll recommend based on your usage scenario via a sales inquiry .

Question 36

How does pricing change by contract term?

Accepted Answer

It runs in 1·3·6·12-month contract units, with longer terms offering significantly lower monthly rates. Contracts of 6+ months include a profiling AI setup fee waiver + kickoff session + first report review . Specific rates are advised on a sales inquiry.

WHOTAG AI,
Frequently Asked Questions

Not sure which service fits?

WHOTAG AI,Frequently Asked Questions

Not sure which service fits?

WHOTAG AI,
Frequently Asked Questions