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💡 About the Service
WHOTAG is an AI-driven global influencer search platform. You can easily discover the right influencers for your campaign by searching with filters like interests, skin type, content style, and more — and explore detailed profiling cards analyzed by AI.
The beta version runs from August 19 to September 19, 2025. The official launch is planned for October. If you've subscribed to our newsletter (Settings > Newsletter > Email Notifications), we'll send you a heads-up once it goes live!
🚀 How to Use WHOTAG
Head to the main page and click the "Login" icon on the top right to sign up or log in. Once you're in, just search for the type of influencer you need!
You can search for influencers, view AI-generated profile cards, filter by criteria, bookmark/save notes, and simulate estimated costs. In the full version, you'll also be able to export influencer lists and access deeper AI profiling.
On the Influencers Board, you can view up to 50 profile cards by default — used viewing credits are gradually replenished every few hours. In My Influencers, you can create up to 3 groups and organize influencers based on your campaign needs.
🤖 AI-Powered Data & Influencers
We've carefully curated our influencer pool, focusing specifically on beauty-related creators who are actively available for collaborations. Our AI system analyzes and selects influencers who are genuinely suitable for brand partnerships, filtering out inactive or unsuitable accounts.
Our primary search is Instagram-based, but when influencers operate multiple channels like YouTube or TikTok, that information is included in their profiles so you can discover their cross-platform presence. According to industry research, approximately 77% of beauty influencers operate across multiple channels.
The analysis is generated by AI that summarizes influencers' timelines and content patterns. However, all AI systems can make mistakes, so we recommend directly verifying critical information before making final collaboration decisions, especially for high-stakes partnerships.
We update influencer information within 3 weeks maximum to ensure you're seeing current data. However, this timeline may change based on platform policies and technical considerations.
Use our filters to find influencers who have prior collaboration experience or are open to partnerships. You can also filter for those with publicly available contact information like email addresses in their profiles, which significantly increases your success rate for outreach.
Engagement Score: Calculated based on comments and likes relative to the influencer's follower count, using their recent posts as reference.
Viral Reach Score: Calculated based on Reels views relative to their follower count. Both scores are follower-relative metrics, so they should be used for comparison within similar follower ranges rather than across different influencer tiers.
Viral Reach Score: Calculated based on Reels views relative to their follower count. Both scores are follower-relative metrics, so they should be used for comparison within similar follower ranges rather than across different influencer tiers.
🔍 Search & Discovery
Instead of traditional filter-based searches, you can describe the type of creator you want in natural language. For example: "Find me an energetic K-beauty creator who loves glass skin trends" - and our AI will understand and find matching profiles.
Yes! You can search in any language. Our AI understands and processes search queries in multiple languages to help you find the perfect influencers regardless of your preferred language.
🛠 Troubleshooting
Just click "Forget Password?" on the login screen — we'll send a reset link to your registered email.
Click the "Contact Support" button at the bottom of the FAQ page, or email us at support@whotag.ai — our team will get back to you ASAP.
Yes! WHOTAG offers customized dashboards for B2B clients. We can support categories beyond beauty — including food, mobility, and more. We'll help you discover the right influencers at a glance, backed by targeted research. For inquiries, reach out to support@whotag.ai.
Still need help?
Can't find what you're looking for? Our support team is here to help.