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MANAGED CAMPAIGN

From strategy to execution,
your optimal marketing campaign.

Global research, strategy, discovery, operations, execution, and performance analysis.
Connect every step in one seamless flow — achieve the results you want with one-stop campaign management.

Campaign management tailored to your brand stage

From single influencer campaigns to global market analysis and full launch campaigns,
customized operations are available based on your brand's goals and needs.

Campaign Execution

Influencer Campaign Operation

When you need fast execution with minimal resources
  • ✓Influencer discovery & outreach
  • ✓Operations · shipping · QA · posting
  • ✓Performance reportStandard report
  • –Market research & strategy design
  • –Strategic hero content planning
  • –Online & offline integrated marketing
RecommendedIntegrated Launch

Integrated Launch Campaign

When you need everything from strategy to large-scale campaigns
  • ✓Market research & strategy design
  • ✓Strategic hero content planning
  • ✓Influencer discovery & outreach
  • ✓Operations · shipping · QA · posting
  • ✓Performance reportDeep insights
  • ✓Online & offline integrated marketing
Campaign Execution

Influencer campaign operation,
from outreach to content delivery.

Our dedicated campaign managers handle every time-consuming step of execution.
So your brand can focus on strategy and direction.

01
WHOTAG

Influencer recommendation & outreach

We outreach to creators shortlisted by WHOTAG AI and recommend a wide range of similar candidates that fit your brand.

02

Content guide planning & product shipping

We design data-driven, responsive content guides and handle international shipping and local logistics coordination end-to-end.

03

Content review · approval · publishing · monitoring

From guideline compliance and brand approval rounds to per-channel publishing schedules and post-upload comment monitoring — your manager handles it all.

04

Secondary asset delivery & performance report

Original assets and rights handling for ad reuse, plus quantitative analysis reports broken down by period, channel, and content.

Integrated Launch · Recommended

Integrated Launch Campaign

We connect every step in one flow using Glowcast data and WHOTAG AI,
and our senior campaign specialists operate at peak efficiency. Ideal for large-scale domestic and global launches.

01
Glowcast

Market analysis & strategy design

Using Glowcast data, we analyze global markets, categories, and competitive positioning to design a brand-fit campaign strategy and KPI framework.

02

Strategic hero content planning

Building on the strategy, we design campaign concept, content plans, and overall marketing direction.

03
WHOTAG

Brand-fit influencer discovery

Based on the strategy and content concept, WHOTAG's AI matching identifies the optimal creators — verified for brand fit, audience, and engagement.

04

Hands-on operation & performance management

From outreach, contracts, shipping, and content quality control to performance analysis and offline pop-ups when needed — we operate as your in-house team.

FAQ

Campaign Management frequently asked questions

The questions brands ask most before starting a managed campaign.

If you need strategy and direction, or you're entering an overseas market for the first time, we recommend the Integrated Launch Track. If your direction is already set and you only need execution resources, the Campaign Execution Track is the better fit. Not sure? We'll decide together in a free 1:1 consultation.
We propose a custom plan based on each brand's goals and situation, so there's no fixed minimum. Reach out regardless of scale and we'll design a plan that fits your brand.
Yes, both. Our main focus is domestic brands preparing to expand abroad, but we equally support overseas brands entering the Korean market — starting from market-specific research and strategy.
Of course. If you have influencers in mind, we review their fit with WHOTAG AI and proceed. We also suggest similar profiles with higher expected performance to find the optimal mix.
If the brand provides guidelines we follow them, and we add data-driven suggestions. A review and confirmation round before publishing allows revision requests if guidelines aren't met, with a dedicated campaign manager overseeing the entire process.

We design
the optimal campaign mix for your business.

Tell us your business goals and situation through a free 1:1 consultation.
We'll recommend exactly the steps you need.

Country / target researchCompetitor analysisContent planning + influencer executionOffline pop-ups