Beauty, fashion, wellness, and lifestyle insights — read first in data from 120+ countries.
Four K-beauty brands reached Chile's top 10 in four months — three of them rode YesStyle
K-beauty holds 17.9% of brand mentions in Chile, against 7.7% in Mexico and 3.4% in Brazil. Four K-beauty brands sat inside Chile's top 10 in August 2026, and three of them came the same way — Haruharu Wonder at 20.7% of YesStyle-tag posts, EQQUALBERRY at 12.7%, Numbuzin at 7.7%.
CeraVe Sold Sunscreen at a Boxing Match: The Casting Behind a 41.8% Lift
Beauty accounts are supposed to own the top of a beauty brand's chart. In July 2026 not one appeared in CeraVe's top five TikTok posts, and weekly likes in the week of the boxing card rose 41.8% over the three weeks before it.
A single #whimsy video tags 5 to 15 brands: how to get on that list
TikTok whimsy posts rose 62% in four months, yet the top 20 brands share just 182 mentions and NYX leads with 8.8%. Here is how brands enter a tag as one line on a product list, and what to avoid doing.
There Is No TikTok in India: Why K-Beauty Must Rebuild Its Strategy Around Instagram Reels
India has been a TikTok-free market since the platform was banned in 2020. In contrast, it is now the world’s largest Instagram market, with a potential advertising reach of approximately 481 million users, according to Meta’s advertising data. Yet not a single K-beauty brand ranks among the top 20 brands. This report uses data to explore how K-beauty brands should localize their Reels content and creator strategies to effectively reach Indian consumers.
Copper Peptides Climb Ingredient Rank 94→26 in 10 Months — and Brazil (31.2%) Co-Leads with the US
General peptides are saturated; copper peptides (GHK-Cu) climbed from ingredient rank 94 to 26 in 10 months. GLOWCAST data on the rise and the US–Brazil co-lead.
The Reversal of Retinal: Why 'Slow-aging' Ingredients are Trending in Japan Before the US
Mentions of the slow-aging ingredient 'retinal' have surged by 110% in just three months, with Japan (24.6%) surpassing the US as the leading market; this analysis explores generational shifts and market entry strategies based on Instagram and TikTok data.