Beauty, fashion, wellness, and lifestyle insights — read first in data from 120+ countries.
2% of #pdrn, 33.8% of #koreanpharmacy: two fast-growing K-beauty brands picked tags they could own
When an ingredient takes off, it is easy to assume the brands leading its main hashtag will take the market. On Instagram in September 2026, Dr.Reju-All ranked seventh on #pdrn with 2.0% but first on #koreanpharmacy with 33.8%, and ilso held 2.8% of #blackhead but 99.3% of #porescaling posts.
Not the US, not Korea, but Brazil: where 61.3% of Kerasys posts came from, and 3 campaigns to try next
When people cite K-haircare's overseas success, they usually point to Sephora brands in the US. From November 2025 to September 2026, Brazilian accounts published 61.3% of Kerasys posts on Instagram, and this piece proposes 3 Brazil campaigns built on K-pop cover dancers, a Korean hair schedule and expert reviews.
Sept Week 3 TikTok K-Beauty: Ingredient Hooks Hit 2.1M Views
We picked eight posts that performed under the #kbeauty hashtag on TikTok from September 14 to 20, 2026. The most viewed, at 2.1M, shows a vitamin C product before and after, while the top save rate, 4.98%, went to a video about where to buy and current deals.
Sept 2026 TikTok Eye Makeup Trends: Small-Eye Liner Tops Saves
We picked six eye makeup videos that performed on North American TikTok from September 7 to 13, 2026 and looked at what they share. The most saved was a waterline liner technique for small eyes with 38,700 saves, and videos that solve one problem with one technique drew the most saves.
Four K-beauty brands reached Chile's top 10 in four months — three of them rode YesStyle
K-beauty holds 17.9% of brand mentions in Chile, against 7.7% in Mexico and 3.4% in Brazil. Four K-beauty brands sat inside Chile's top 10 in August 2026, and three of them came the same way — Haruharu Wonder at 20.7% of YesStyle-tag posts, EQQUALBERRY at 12.7%, Numbuzin at 7.7%.
CeraVe Sold Sunscreen at a Boxing Match: The Casting Behind a 41.8% Lift
Beauty accounts are supposed to own the top of a beauty brand's chart. In July 2026 not one appeared in CeraVe's top five TikTok posts, and weekly likes in the week of the boxing card rose 41.8% over the three weeks before it.
A single #whimsy video tags 5 to 15 brands: how to get on that list
TikTok whimsy posts rose 62% in four months, yet the top 20 brands share just 182 mentions and NYX leads with 8.8%. Here is how brands enter a tag as one line on a product list, and what to avoid doing.
There Is No TikTok in India: Why K-Beauty Must Rebuild Its Strategy Around Instagram Reels
India has been a TikTok-free market since the platform was banned in 2020. In contrast, it is now the world’s largest Instagram market, with a potential advertising reach of approximately 481 million users, according to Meta’s advertising data. Yet not a single K-beauty brand ranks among the top 20 brands. This report uses data to explore how K-beauty brands should localize their Reels content and creator strategies to effectively reach Indian consumers.
Copper Peptides Climb Ingredient Rank 94→26 in 10 Months — and Brazil (31.2%) Co-Leads with the US
General peptides are saturated; copper peptides (GHK-Cu) climbed from ingredient rank 94 to 26 in 10 months. GLOWCAST data on the rise and the US–Brazil co-lead.
The Reversal of Retinal: Why 'Slow-aging' Ingredients are Trending in Japan Before the US
Mentions of the slow-aging ingredient 'retinal' have surged by 110% in just three months, with Japan (24.6%) surpassing the US as the leading market; this analysis explores generational shifts and market entry strategies based on Instagram and TikTok data.