Beauty, fashion, wellness, and lifestyle insights — read first in data from 120+ countries.
There Is No TikTok in India: Why K-Beauty Must Rebuild Its Strategy Around Instagram Reels
India has been a TikTok-free market since the platform was banned in 2020. In contrast, it is now the world’s largest Instagram market, with a potential advertising reach of approximately 481 million users, according to Meta’s advertising data. Yet not a single K-beauty brand ranks among the top 20 brands. This report uses data to explore how K-beauty brands should localize their Reels content and creator strategies to effectively reach Indian consumers.
Copper Peptides Climb Ingredient Rank 94→26 in 10 Months — and Brazil (31.2%) Co-Leads with the US
General peptides are saturated; copper peptides (GHK-Cu) climbed from ingredient rank 94 to 26 in 10 months. GLOWCAST data on the rise and the US–Brazil co-lead.
The Reversal of Retinal: Why 'Slow-aging' Ingredients are Trending in Japan Before the US
Mentions of the slow-aging ingredient 'retinal' have surged by 110% in just three months, with Japan (24.6%) surpassing the US as the leading market; this analysis explores generational shifts and market entry strategies based on Instagram and TikTok data.