zumituazon_ - Macro Beauty & Lifestyle Creator in Angeles City

AI-Based Influencer Analysis | Macro (123K) | Partnership Guide • Est. $2.4K-$4.4K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@zumituazon_ Influencer Analysis

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Followers 123,560
Engagement Rate 10.05%
Viral Reach Rate 60.52%
Location Philippines/Singapore
Influencer Tags
#BeautyInfluencer #FashionStyle #TravelGram #SkincareRoutine #MakeupLover

💡 Profile Overview

Zumi Tuazon is a youthful and trendy beauty and lifestyle creator from Southeast Asia, focusing on beauty, fashion, and travel content. She showcases her personal style, product recommendations, and daily life experiences, appealing to a young audience interested in K-beauty and Southeast Asian trends. Zumi is open to collaborations, as indicated by her business contact email, and consistently produces high-quality visual content.

Personal Brand

Zumi Tuazon differentiates herself through a blend of beauty expertise and lifestyle content, particularly her focus on K-beauty trends. Her high-quality visuals, featuring detailed product shots and stylish outfits, set her apart. Unlike purely beauty-focused influencers, Zumi integrates travel and urban exploration, creating a broader appeal. Her Southeast Asian identity also provides a unique perspective within the beauty and lifestyle space, resonating with a specific cultural demographic. Zumi's target audience likely comprises young, fashion-conscious individuals interested in beauty trends, particularly K-beauty. Her content strategy effectively combines aspirational lifestyle elements with practical product reviews, catering to both their desire for inspiration and their need for reliable recommendations. The youthful and approachable tone fosters trust and relatability, encouraging engagement and making her recommendations more influential. Her interest in cafe culture and mobile photography also attracts a creative, digitally savvy audience. Zumi's authenticity stems from her genuine passion for beauty and travel, evident in her expressive and confident presentation. Brands seeking partnerships should leverage her K-beauty expertise and Southeast Asian identity to reach a specific demographic. Actionable insights include co-creating content showcasing product integration into her travel experiences or developing limited-edition product bundles curated by Zumi, capitalizing on her trusted recommendations.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to proven partnerships with beauty brands like YOU Beauty and Barenbliss. Excels in K-beauty, skincare, and makeup, demonstrated through detailed reviews and application videos. Ideal for brands like Laneige, Innisfree, and Clio. Expect high ROI through product placements, tutorials, and routine showcases. Potential challenge: ensuring content diversity beyond existing brand relationships. **FASHION (++):** Medium collaboration readiness with a focus on trendy and youthful styles. Strong appeal to a Gen-Z audience interested in affordable and accessible fashion. Suitable for brands like H&M, Uniqlo, and local Southeast Asian fashion retailers. Expect medium ROI through outfit showcases and styling tips. Potential challenge: differentiating content from existing beauty focus. **TRAVEL (++):** Medium collaboration readiness, showcasing travel experiences through visually appealing content. Excels in urban exploration and cafe culture, making her suitable for travel-related brands targeting young travelers. Ideal for brands like Agoda, Klook, and local tourism boards in Southeast Asia. Expect medium ROI through destination features and travel product placements. Potential challenge: balancing travel content with existing beauty and fashion focus. **LIFESTYLE (+):** Low collaboration readiness, with occasional glimpses into her daily life and personal interests. Potential for collaborations with brands in the home decor, stationery, or food & beverage sectors. Suitable for brands like Typo, Starbucks, or local lifestyle brands. Expect low ROI initially, requiring creative integration into existing content. Potential challenge: limited lifestyle-focused content and audience engagement.

Brand Collaboration Strengths

  • Consistently produces high-quality visual content focused on beauty and lifestyle.
  • Demonstrates genuine engagement with beauty products through detailed reviews.
  • Exhibits a trendy and youthful aesthetic, aligning well with younger demographics.
  • Shows willingness for collaborations by providing a business contact email.

Collaboration Considerations

  • Content primarily focuses on personal lifestyle and beauty, limiting suitability for brands outside these categories.
  • Geographic focus is primarily Southeast Asia, potentially limiting reach for global campaigns without specific regional targeting.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $204~$459
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Youthful Creator
  • Beauty Enthusiast
  • Lifestyle Blogger
  • Southeast Asian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @zumituazon_ is a macro-tier influencer with 123,560 followers, specializing in Beauty, Fashion, Lifestyle, Travel content.
Performance: 10.05% engagement rate with 60.52% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @mijumijukang ($271~$559), @_yeonjuice_ ($166~$344), @r.e.i.j.i.n.n ($192~$397).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @zumituazon_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mijumijukang
Mijumijukang differentiates herself from Zumi Tuazon through a stronger emphasis on Korean lifestyle and beauty, appealing to an audience specifically interested in K-culture. While Zumi covers a broader range of Southeast Asian beauty and lifestyle trends, Mijumijukang provides a more focused perspective on Korean fashion, skincare, and cultural experiences. Mijumijukang's content also includes wellness and fitness aspects, which are less prominent in Zumi's profile. Additionally, Mijumijukang's engagement with her audience feels more personal and community-driven, fostering a closer connection through her conversational tone and relatable daily life content. This targeted approach and personal touch could be advantageous for brands seeking to deeply resonate with a K-culture-focused demographic.

Unique Strengths

  • Strong focus on Korean lifestyle and beauty trends
  • Personal and engaging communication style
  • Inclusion of wellness and fitness content
  • Active engagement with K-culture through traditional attire and local explorations
Estimated Collaboration Fee: $271~$559
@_yeonjuice_
_yeonjuice_ differentiates herself from zumituazon_ through a more pronounced focus on Korean fashion and lifestyle trends, appealing to an audience specifically interested in K-beauty and Korean culture. While both influencers cover beauty and travel, _yeonjuice_ incorporates a greater emphasis on daily outfits, street style, and experiences within Seoul and other global cities, providing a blend of aspirational and accessible content. Her collaborations with a diverse range of Korean brands, from fashion apparel to accessories and beauty products, highlight her adaptability and strong ties within the Korean market. Additionally, _yeonjuice_'s content features a more informal and friendly tone, creating a sense of intimacy with her followers through casual Korean phrases and frequent selfies, fostering a community that values youthful trends and authentic self-expression. Her smaller follower count also allows for a more intimate connection with her audience.

Unique Strengths

  • Strong focus on Korean fashion and lifestyle trends
  • Diverse collaborations with Korean brands
  • Informal and friendly communication style
  • High engagement rate with a smaller, more intimate audience
Estimated Collaboration Fee: $166~$344
@r.e.i.j.i.n.n
While both Zumi Tuazon and r.e.i.j.i.n.n are lifestyle influencers targeting a youthful audience, key differentiations exist. Zumi focuses heavily on beauty, particularly K-beauty, and incorporates travel within Southeast Asia. Her follower count is significantly higher, indicating a broader reach. In contrast, r.e.i.j.i.n.n showcases a blend of student life, fashion, and travel experiences across Asia, with a focus on urban exploration and concert experiences. Her content is more diverse, including tech gadgets and beverage promotions, and her follower count is smaller, suggesting a more niche audience. Zumi's strength lies in her beauty expertise and larger audience, while r.e.i.j.i.n.n offers a wider range of lifestyle content and a potentially more engaged, albeit smaller, community.

Unique Strengths

  • Showcases a diverse range of lifestyle content, including student life, fashion, and travel.
  • Actively promotes brands through discount codes and direct mentions.
  • Features travel experiences across Asia, including Malaysia, China, and Vietnam.
  • Maintains a cheerful and authentic persona, fostering genuine connection with her audience.
Estimated Collaboration Fee: $192~$397

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