zardelabelleza - Beauty Pageant Expert & Fashion Icon

AI-Based Influencer Analysis | Mega (1.9M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@zardelabelleza Influencer Analysis

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Followers 1,866,344
Engagement Rate 0.46%
Viral Reach Rate 8.15%
Location Mexico/Dominican Republic
Influencer Tags
#MissUniverse #BeautyPageants #FashionStyle #GlamorousLife #RedCarpet

💡 Profile Overview

Osmel Sousa is an iconic public figure and President Advisor for Miss Universe, renowned for his expertise in the beauty pageant industry. His content showcases glamorous events, interactions with beauty queens, and his distinctive personal style. He appeals to audiences interested in beauty, fashion, and luxury lifestyles, making him a premium collaboration choice for brands seeking to align with a respected and influential personality.

Personal Brand

Zardelabelleza differentiates herself through her significant follower base of 1.9 million, positioning her as a macro-influencer with substantial reach. While her engagement rate of 0.46% is moderate, her association with brands like Miss Universe and mentions in publications like Famosos Magazine suggest a focus on beauty, fashion, and lifestyle content. Her potential lies in leveraging her large audience and perceived association with high-profile events to stand out in a competitive influencer landscape. Her target audience likely comprises individuals interested in beauty pageants, fashion trends, and celebrity news, particularly within the Dominican Republic and Latin America. Her content strategy appears to capitalize on her connections to Miss Universe, creating aspirational content. Strengths include her visibility within the beauty pageant community and her potential to drive awareness through her large follower base, though improving engagement should be a priority. Authenticity factors are currently unclear without deeper insight into her content's personal narrative and connection with her audience. Actionable insights for brand partnerships include focusing on collaborations that align with her perceived brand associations (beauty, fashion, lifestyle) and actively seeking partnerships with brands targeting the Latin American market. Brands should prioritize campaigns that encourage higher engagement through interactive content and authentic storytelling.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Osmel Sousa's flamboyant and distinctive personal style, making him a natural fit for luxury and formal wear brands. He frequently showcases embellished clothing and attends high-profile events, providing ample opportunities for brand exposure. Ideal partners include designers like Versace, Dolce & Gabbana, and bespoke suit makers. Campaign opportunities include red carpet appearances, fashion consulting segments, and exclusive event collaborations. Potential challenge lies in aligning his specific style with broader fashion trends. **LUXURY (+++):** Strong collaboration readiness given his association with high-profile events, luxury travel, and fine dining, aligning perfectly with luxury brands. He interacts with beauty queens and industry leaders, offering access to an affluent audience. Ideal for partnerships with luxury watch brands like Rolex, high-end travel agencies, and premium champagne brands like Moët & Chandon. Campaign opportunities include sponsored appearances at exclusive events, luxury travel vlogs, and endorsements of premium products. Potential challenge is ensuring authenticity and avoiding excessive brand promotion. **BEAUTY (+++):** High collaboration readiness as Osmel Sousa is an iconic figure in the beauty pageant industry, particularly excelling in makeup and formal hairstyling. His role as President Advisor for Miss Universe lends significant credibility. Ideal for partnerships with cosmetic brands like MAC Cosmetics, hair care brands like L'Oréal, and skincare brands focused on anti-aging. Campaign opportunities include beauty tutorials, product endorsements, and appearances at beauty pageants. Potential challenge is maintaining relevance with diverse beauty standards. **TRAVEL (++):** Medium collaboration readiness. Osmel Sousa frequently attends international events and showcases luxury travel experiences, indicating potential for partnerships with travel and hospitality brands. Ideal for collaborations with luxury hotel chains like Four Seasons, airlines like Emirates, and high-end travel agencies specializing in exclusive experiences. Campaign opportunities include sponsored travel vlogs, hotel reviews, and endorsements of travel services. Potential challenge is ensuring travel content aligns with his core beauty pageant focus.

Brand Collaboration Strengths

  • Strong association with Miss Universe, providing credibility in beauty and fashion.
  • Consistent presence at high-profile international events, offering broad exposure.
  • Distinctive and glamorous personal style, appealing to luxury and fashion brands.
  • Engages with prominent figures and beauty queens, indicating a wide professional network.

Collaboration Considerations

  • Content focus is highly specialized in beauty pageants, potentially limiting appeal for brands outside this niche.
  • Personal style is very specific and flamboyant, which might not align with all brand aesthetics.

Estimated Collaboration Fees

Feed Post $13K~$24K
Story $3K~$7K
Reels $16K~$34K
Package $26K~$53K

Tags for Collaboration

  • Beauty Pageant Expert
  • Miss Universe Advisor
  • Glamorous Style
  • Fashion Icon

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @zardelabelleza is a mega-tier influencer with 1,866,344 followers, specializing in Beauty, Fashion, Media & Entertainment, Travel & Leisure, Food Culture content.
Performance: 0.46% engagement rate with 8.15% viral reach rate.
Pricing: Package collaborations $26K~$53K. Individual posts $13K~$24K.
Alternatives: 3 similar influencers available: @themarcjacobs ($47K~$99K), @eugenio_rodriguezofficial ($42K~$86K), @paula.mousa ($2.12K~$4.39K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Media & Entertainment, Travel & Leisure, Food Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @zardelabelleza through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@themarcjacobs
Marc Jacobs, as an alternative to Osmel Sousa, presents a different yet valuable collaboration opportunity. While Osmel Sousa is deeply entrenched in the beauty pageant world, Marc Jacobs is a globally recognized fashion designer with a broader appeal in the fashion and luxury lifestyle sectors. Jacobs' content showcases a blend of personal style, artistic expression, and luxury experiences, attracting an audience interested in high fashion, art, and travel. Unlike Sousa's focus on beauty pageants, Jacobs' influence extends to a wider range of cultural and lifestyle trends. This makes him a potentially better fit for brands seeking to align with a more diverse and contemporary audience. His established brand and authentic engagement with luxury products lend credibility to potential partnerships, offering brands access to a sophisticated and trend-setting demographic.

Unique Strengths

  • Demonstrates global recognition and significant influence within the fashion industry and broader cultural spheres
  • Consistently produces high-quality, visually striking content that reflects a unique and aspirational personal aesthetic
  • Maintains strong connections and frequently interacts with prominent figures in the entertainment, art, and fashion industries
  • Exhibits authentic engagement with luxury and lifestyle products, lending credibility to potential brand partnerships
Estimated Collaboration Fee: $47K~$99K
@eugenio_rodriguezofficial
Eugenio Rodriguez differentiates himself from Osmel Sousa primarily through his active role as a hands-on makeup artist and hairdresser, showcasing his direct involvement in beauty transformations. Unlike Osmel, who operates more as an advisor and public figure, Eugenio's content centers on his artistic skills and business ventures, including his studio and hair extension company. While both influencers share a connection to the beauty pageant world, Eugenio's focus is on the practical application of beauty techniques and the creation of glamorous looks, appealing to a different segment within the beauty industry. His Miami-based lifestyle and Cuban-American heritage also add a unique cultural dimension to his brand, setting him apart from Osmel's broader international presence.

Unique Strengths

  • Demonstrates high-quality, professional content in the beauty and hair industry.
  • Exhibits strong expertise as a makeup artist and hairdresser.
  • Maintains an established personal brand and business entities.
  • Engages with a specific niche audience interested in high-glamour beauty and pageantry.
Estimated Collaboration Fee: $42K~$86K
@paula.mousa
Paula Moussa differentiates herself from Osmel Sousa primarily through her focus on a younger demographic and a blend of beauty pageant achievements with entrepreneurial ventures. While Osmel is an established figure in the beauty pageant world, Paula leverages her past titles (Ms. Universe International, Ms. Universe, Ms. Texas) to build a brand centered around fashion, luxury, and business. Her content showcases high-fashion events, designer collaborations, and her role as the CEO of MAISON ICÔNE LLC, appealing to an audience interested in both aspirational glamour and professional success. Unlike Osmel, whose content is heavily tied to the Miss Universe organization, Paula presents a more diverse range of interests, including business leadership and luxury lifestyle, making her potentially more versatile for brands seeking to reach a younger, fashion-conscious audience with entrepreneurial aspirations. Her engagement rate is lower, but her brand associations are more diverse.

Unique Strengths

  • Strong visual appeal and professional content quality, showcasing high-end fashion and glamorous aesthetics.
  • Established public persona as a beauty pageant titleholder, lending credibility and aspirational appeal.
  • Business acumen as a founder and CEO, indicating a professional and strategic approach to collaborations.
  • Engagement with diverse high-profile events and brands, suggesting broad reach within luxury and fashion sectors.
Estimated Collaboration Fee: $2.12K~$4.39K

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