yvonnearesu_ - Macro Fashion Influencer in the Philippines

AI-Based Influencer Analysis | Macro (180K) | Partnership Guide • Est. $2.6K-$4.4K • 3 Similar Influencers

@yvonnearesu_ Influencer Analysis

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Followers 180,130
Engagement Rate 0.01%
Viral Reach Rate 3.23%
Location Philippines
Influencer Tags
#OOTD #StyleInspiration #TravelDiaries #Fashionista #UrbanChic

💡 Profile Overview

Yvonne Aresu is a fashion and lifestyle influencer based in the Philippines, known for her sophisticated and visually appealing content. She blends Italian heritage with Filipino living, showcasing a mix of high-end and accessible brands. Her content focuses on fashion styling, travel experiences, and daily inspirations, making her an ideal collaborator for brands seeking an authentic and visually compelling voice.

Personal Brand

Yvonne Aresu distinguishes herself through a blend of Italian heritage and Filipino lifestyle, creating a unique global-local appeal. Her sophisticated aesthetic, coupled with a focus on both high-end and accessible brands, sets her apart. Unlike influencers solely focused on luxury or mass-market products, Yvonne curates a balanced mix, resonating with a broader audience seeking aspirational yet attainable style. Her emphasis on visually compelling content and personal storytelling further enhances her brand identity. Yvonne's target audience likely comprises young, fashion-conscious individuals who appreciate sophisticated aesthetics and seek inspiration for their personal style and lifestyle. Her content strategy, which blends fashion, travel, and daily inspirations, caters to their desire for aspirational yet relatable content. The strength lies in her ability to create visually appealing content that showcases both high-end and accessible brands, making her relatable to a wider audience. Yvonne's authenticity stems from sharing personal aspects of her life, fostering a deeper connection with her followers. While confirmed collaborations are absent, brand mentions suggest potential interest. Actionable insight: Brands should leverage her visually driven content and global-local appeal for campaigns targeting fashion-forward consumers. Focus on partnerships that allow her to authentically integrate products into her lifestyle content, emphasizing style and sophistication.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Yvonne's strong personal style and consistent fashion-focused content make her an ideal partner for apparel, accessories, and footwear brands. She excels in denim, minimalist, and luxury fashion segments. Potential partners include Lee Jeans (given past mentions), Charles & Keith, and Nakd Clothing. Campaign opportunities include styling videos, outfit showcases, and event appearances. High ROI expected due to her aspirational style and engaged audience. Potential challenge: ensuring brand alignment with her personal aesthetic. **TRAVEL (++):** Medium collaboration readiness. Yvonne's travel content, particularly her focus on beach destinations and urban exploration, presents opportunities for travel-related brands. She could partner with hotels, airlines, and travel gear companies. Campaign opportunities include destination reviews, travel vlogs, and sponsored trips. Brands like Philippine Airlines or Shangri-La Hotels could benefit. ROI is medium due to less frequent travel content. A potential challenge is expanding her travel content beyond the Philippines. **BEAUTY (++):** Medium collaboration readiness. While not solely focused on beauty, Yvonne incorporates makeup and fragrance into her lifestyle content, indicating potential for beauty brand collaborations. She could partner with makeup, skincare, and fragrance brands. T.Amo Beauty Lounge is a previous brand mention. Campaign opportunities include makeup tutorials, product reviews, and skincare routines. Brands like MAC Cosmetics or Sephora could be a good fit. ROI is medium due to the secondary focus on beauty. A potential challenge is increasing the depth and frequency of beauty-related content. **LIFESTYLE (++):** Medium collaboration readiness. Yvonne's content showcases aspects of her daily life, including coffee culture and urban experiences, making her suitable for lifestyle brand partnerships. She could collaborate with coffee brands, home decor companies, and tech gadgets. Calma Cafe is a previous brand mention. Campaign opportunities include product placements, lifestyle vlogs, and home tours. Brands like Nespresso or IKEA could be potential partners. ROI is medium due to the broad nature of lifestyle content. A potential challenge is focusing the lifestyle content to align with specific brand categories.

Brand Collaboration Strengths

  • High-quality visual content and aesthetic consistency.
  • Strong personal style and fashion sense.
  • Interest in travel and lifestyle, providing diverse content opportunities.
  • Professional approach to collaborations, indicated by a dedicated business email.

Collaboration Considerations

  • No explicit history of paid partnerships is shown in the provided content.
  • Engagement rate is noted as 'Below Avg'.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $297~$669
Reels $1K~$3K
Package $2K~$5K

Tags for Collaboration

  • Fashion Influencer
  • Lifestyle Blogger
  • Travel Enthusiast
  • Beauty Aficionado

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @yvonnearesu_ is a macro-tier influencer with 180,130 followers, specializing in Fashion, Travel, Beauty, Lifestyle, Coffee Culture content.
Performance: 0.01% engagement rate with 3.23% viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @lytaa__o ($1.33K~$2.74K), @_valu91_ ($809~$1672), @clizialeone ($822~$1.7K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Beauty, Lifestyle, Coffee Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @yvonnearesu_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lytaa__o
Lytaa__o differentiates from Yvonnearesu_ primarily in follower count and engagement rate. Lytaa__o has a smaller follower base (51,269 vs 180,130) but a significantly higher engagement rate (3.47% vs 0.01%). This suggests a more active and responsive audience, potentially offering better value for brands seeking direct interaction. While both influencers focus on fashion and lifestyle, Lytaa__o's content leans towards a more accessible luxury aesthetic, showcasing a mix of high-end and contemporary pieces. Yvonnearesu_, on the other hand, presents a blend of Italian heritage with Filipino living, offering a unique global-local appeal. Lytaa__o's lack of explicit location tags might make geographical targeting challenging, whereas Yvonnearesu_'s content is geographically focused on the Philippines. Lytaa__o also has a more defined collaboration history, tagging brands more frequently.

Unique Strengths

  • Higher engagement rate indicating a more active audience.
  • Focus on accessible luxury, appealing to a broader market.
  • Consistent and polished aesthetic suitable for premium brands.
  • Active brand tagging suggests experience with collaborations.
Estimated Collaboration Fee: $1.33K~$2.74K
@_valu91_
_valu91_ differentiates herself from Yvonne Aresu through her focus on authentic and relatable content, primarily in Italian, showcasing her personal lifestyle, beauty product reviews, and travel experiences. While Yvonne presents a sophisticated and aspirational image, _valu91_ offers a more approachable and down-to-earth persona, often including discount codes and engaging directly with her audience. Her content features a mix of high-quality static images, clear product shots, and personal selfies, maintaining a bright and clean aesthetic. She demonstrates expertise in product reviews, providing detailed descriptions and sharing genuine personal experiences, particularly for beauty, fragrance, and accessory items. Her collaborations with brands feel like trusted recommendations from a friend, fostering a strong sense of authenticity and rapport with her followers. While Yvonne's content is geographically focused on the Philippines, _valu91_ showcases her Italian cultural identity and travels to various destinations, offering a European perspective.

Unique Strengths

  • Authentic and relatable content
  • Strong focus on product reviews and recommendations
  • High engagement with audience through discount codes
  • Italian cultural perspective
Estimated Collaboration Fee: $809~$1672
@clizialeone
Clizia Leone, based in Italy, differentiates herself from Yvonne Aresu through her strong focus on Italian lifestyle, beauty, and hospitality. While Yvonne blends Italian heritage with Filipino living, Clizia's content is deeply rooted in Italian culture, showcasing local food spots, luxury experiences, and urban settings across cities like Milan and Rome. Clizia also incorporates elements of personal development and mindfulness, offering a well-rounded view of her lifestyle. Her content style, while diverse, leans towards static images, and she actively engages with her followers through questions and interactive content. She also has a smaller follower count, but a higher engagement rate. Clizia's collaborations often involve gifted products or invitations, suggesting a preference for product-based partnerships, whereas Yvonne has a dedicated email for collaborations.

Unique Strengths

  • Strong focus on Italian lifestyle and culture
  • Expertise in beauty products with detailed reviews
  • Active engagement with followers through interactive content
  • Regular features of travel and culinary experiences in Italy
Estimated Collaboration Fee: $822~$1.7K

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