yong.lixx - Celebrity Icon & Global Artist

AI-Based Influencer Analysis | Celebrity (25.9M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 13, 2025 • WhoTag.ai

@yong.lixx Influencer Analysis

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Followers 25,853,481
Engagement Rate 9.16%
Viral Reach Rate 35.17%
Location South Korea/Japan
Influencer Tags
#KPop #Fashion #Luxury #Beauty #Travel

💡 Profile Overview

Felix, a member of Stray Kids, is a global K-Pop artist and fashion icon known for his unique, edgy style and collaborations with luxury brands. He engages a large and loyal fanbase with high-quality, professional content. His influence spans fashion, beauty, and music, making him a valuable partner for brands seeking global exposure.

Personal Brand

Felix, known as Yong.lixx, distinguishes himself through his K-Pop idol status combined with a high-fashion aesthetic. His association with Stray Kids provides a built-in global fanbase, while his collaborations with luxury brands like Louis Vuitton and Gentle Monster elevate his image beyond typical influencer status. His androgynous appeal and distinctive freckles contribute to a unique visual identity, setting him apart in the crowded fashion and beauty space. This blend of musical artistry and high-end fashion creates a powerful and differentiated brand. Felix's target audience is primarily young, globally-minded individuals interested in K-culture, luxury fashion, and beauty trends. His content strategy leverages high-quality visuals and collaborations with aspirational brands, appealing to their desire for style inspiration and access to exclusive products. The high engagement rate suggests a strong connection with his followers, fostered by consistent updates and expressions of gratitude, reinforcing his influence within this demographic. Felix's authenticity stems from his genuine passion for fashion and beauty, evident in his consistent brand partnerships and personal style. Brands seeking to collaborate should leverage his K-Pop identity and global reach to connect with a younger, trend-conscious audience. Actionable insights include co-creating limited-edition merchandise, hosting exclusive fan events, and developing content that showcases his personal connection to the brand's values.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Felix's established presence as a fashion icon and his existing partnerships with luxury brands like Louis Vuitton and streetwear brands like Adidas. He excels in high-end fashion, eyewear, and denim. Ideal partners include brands like Gucci, Prada, and Off-White. Campaigns could focus on brand ambassadorships, runway appearances, and exclusive collection collaborations, promising high ROI. A potential challenge is ensuring the brand aligns with his edgy and trend-setting style. **BEAUTY (+++):** Strong collaboration readiness, evidenced by partnerships with Hera and Tamburins. He demonstrates expertise in skincare, fragrance, and makeup. Ideal for brands like Chanel Beauty, Dior Beauty, and luxury Korean brands like Sulwhasoo. Campaign opportunities include product endorsements, tutorials, and behind-the-scenes beauty routines, yielding high engagement. A consideration is maintaining authenticity and relatability despite his high-end image. **LUXURY (+++):** Felix's established collaborations with Louis Vuitton, Gentle Monster, and Tamburins demonstrate a strong affinity for luxury brands. He embodies a luxury lifestyle, making him an ideal partner for high-end fashion, jewelry, and lifestyle brands. Potential partners include brands like Cartier, Tiffany & Co., and Rimowa. Campaigns could involve brand ambassadorships, exclusive events, and curated content showcasing luxury products, promising high ROI. A potential challenge is ensuring the brand aligns with his youthful and trendy image. **MUSIC (++):** Medium collaboration readiness. As a K-Pop idol, Felix is deeply embedded in the music industry. Potential collaborations include partnerships with audio equipment brands like Bose or Sennheiser, music streaming services like Spotify or Apple Music, or even musical instrument brands. Campaigns could involve promoting new music releases, showcasing audio equipment in his content, or creating exclusive playlists. A challenge is that his primary focus is not solely on music-related content, so integration needs to be seamless and authentic.

Brand Collaboration Strengths

  • High engagement as a global K-Pop idol ensures broad audience reach.
  • Produces high-quality, visually appealing content suitable for luxury brands.
  • Significant influence in fashion and beauty trends makes him a credible partner.
  • Maintains professional disclosure practices for brand partnerships, fostering audience trust.

Collaboration Considerations

  • Highly curated content may limit relatability for campaigns targeting a casual audience.
  • Focus on high-end brands may not align with budget-friendly product campaigns.

Estimated Collaboration Fees

Feed Post $141K~$264K
Story $35K~$79K
Reels $169K~$369K
Package $276K~$570K

Tags for Collaboration

  • K-Pop Idol
  • Luxury Fashion
  • Global Artist
  • Beauty Trendsetter

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Needs Improvement
Profile: @yong.lixx is a mega-tier influencer with 25,853,481 followers, specializing in Music, Fashion, Beauty, Luxury Lifestyle, Travel content.
Performance: 9.16% engagement rate with 35.17% viral reach rate.
Pricing: Package collaborations $276K~$570K. Individual posts $141K~$264K.
Alternatives: 3 similar influencers available: @hynjinnnn ($219K~$453K), @onyourm__ark ($135K~$279K), @miniseungkim ($142K~$295K).
Best For: Brands targeting young demographics interested in Music, Fashion, Beauty, Luxury Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @yong.lixx through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@hynjinnnn
Hyunjin differentiates himself from Felix through a stronger emphasis on visual arts and a more pronounced artistic aesthetic. While both are K-Pop idols with a significant presence in the fashion world, Hyunjin's content includes personal art projects like Korean painting and contemporary art appreciation, setting him apart as a creator with diverse creative pursuits. His style is also edgier and more experimental, often featuring bold hair colors and unique styling choices. Although both have collaborated with luxury brands, Hyunjin's collaborations with brands like Cartier and Versace highlight his established relationships within the high-end fashion sector. This positions him as a premium collaborator for brands seeking a sophisticated, trend-setting, and culturally aware male influencer with a global appeal, particularly within the K-culture and luxury markets.

Unique Strengths

  • Strong and consistent high-fashion aesthetic, making content visually appealing for luxury brands
  • Successful past collaborations with prominent luxury brands like Cartier and Versace, indicating reliability and reach
  • Diverse creative pursuits including fine art, which adds depth and unique storytelling potential to brand partnerships
  • Global perspective through travel and diverse content, appealing to a broad international audience
Estimated Collaboration Fee: $219K~$453K
@onyourm__ark
Mark, with 12.7M followers, presents a similar profile to Felix as a K-Pop artist and fashion icon. Both are male, in their early twenties, and have a strong presence in the K-culture scene. However, Felix has a slightly larger following (25.9M vs 12.7M) and a higher engagement rate (9.16% vs 8.68%). Mark's content showcases a blend of professional music-related activities and curated lifestyle posts, while Felix's content is more focused on high-end fashion and beauty collaborations. Mark's travel posts are more prominent, indicating a more active global touring schedule. While both are considered premium collaborators, Felix's collaborations lean more towards luxury brands, potentially making Mark a more accessible option for brands with a broader target audience.

Unique Strengths

  • Strong visual appeal and fashion-forward image suitable for luxury and lifestyle brands
  • High engagement potential due to a large, dedicated global fanbase
  • Consistent high-quality content production, evidencing professionalism
  • Authentic connection with K-culture, appealing to a broad Asian and global audience interested in K-pop
Estimated Collaboration Fee: $135K~$279K
@miniseungkim
Seungmin, also a member of Stray Kids, presents a similar profile to Felix as a K-Pop idol and fashion icon, but with some key differentiators. While both have a strong global presence and appeal to a similar demographic, Seungmin's engagement rate is notably higher at 13.8% compared to Felix's 9.16%. Seungmin's content also showcases a broader range of interests, including sports and personal development, which could attract a slightly different audience segment. His brand collaborations include UGG and Burberry, indicating a focus on both luxury and lifestyle brands. Seungmin's slightly smaller follower count (10.5M vs 25.9M) may make him a more accessible option for brands seeking a high-engagement influencer without the premium cost associated with a larger reach. Overall, Seungmin offers a compelling alternative with a strong emphasis on authenticity and diverse interests.

Unique Strengths

  • Higher engagement rate (13.8%) compared to Felix (9.16%)
  • Broader range of interests, including sports and personal development
  • Collaborations with both luxury and lifestyle brands (UGG, Burberry)
  • More accessible option for brands seeking high engagement without the premium cost
Estimated Collaboration Fee: $142K~$295K

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