yazfarach - Macro Influencer specializing in Modest Fashion

AI-Based Influencer Analysis | Macro (225K) | Partnership Guide • Est. $3.7K-$6.9K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@yazfarach Influencer Analysis

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Followers 225,710
Engagement Rate 10.24%
Viral Reach Rate 103.00%
Location Indonesia
Influencer Tags
#ModestFashion #HijabStyle #BeautyInfluencer #SkincareRoutine #OOTD

💡 Profile Overview

Yazfarach is a stylish Indonesian digital creator focusing on modest fashion, beauty, and lifestyle content. She showcases a polished aesthetic, often featuring her own brand, Yash Label, and provides detailed makeup tutorials and product reviews. Her engaging and self-assured communication style, combined with her entrepreneurial ventures, makes her a relatable and aspirational figure for her audience, making her a good fit for brand collaborations.

Personal Brand

Yazfarach distinguishes herself through a blend of modern modest fashion expertise and entrepreneurial spirit, particularly through her own brand, Yash Label. This integration of personal style with a business venture provides a unique selling point, setting her apart from other modest fashion influencers. Her polished aesthetic and detailed tutorials, combined with her Indonesian heritage, offer a specific cultural perspective that resonates with a defined audience seeking both style inspiration and practical advice. Yazfarach's target audience is likely composed of young, fashion-conscious women seeking inspiration for modest yet contemporary styles and beauty routines. Her content strategy effectively leverages this by providing a mix of aspirational lifestyle content, practical styling tips, and product reviews. The strength of her content lies in its ability to blend personal insights with product recommendations, creating a relatable and engaging experience for her followers, fostering a sense of community and trust. Yazfarach's authenticity stems from her consistent presentation of a confident and stylish persona, coupled with her genuine integration of her own brand into her content. For brand partnerships, it is crucial to align with brands that complement her established aesthetic and values, focusing on modest fashion, beauty, or lifestyle products. Brands should leverage her entrepreneurial spirit by exploring collaborative product development or limited-edition collections, further enhancing her credibility and appeal.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Yazfarach's consistent focus on modest fashion and hijab styling. She excels in showcasing curated outfits and providing styling tips, making her ideal for brands like Uniqlo (for their modest wear line), Zalora (for modest fashion selections), and local Indonesian modest fashion brands. Expect high ROI through outfit showcases and styling tutorials. A potential challenge is ensuring brand alignment with her modest fashion aesthetic. **BEAUTY (+++):** Strong collaboration readiness, particularly in makeup tutorials and skincare routines. Her content demonstrates expertise in beauty products and techniques, making her a good fit for brands like Wardah Beauty, BLP Beauty, and Somethinc. High ROI can be expected through product reviews and makeup demonstrations. A potential challenge is ensuring transparency regarding sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty are her primary focus, her content occasionally touches on lifestyle aspects like cafe culture and urban exploration. This presents opportunities for collaborations with brands like Kopi Kenangan (coffee chain) or local travel agencies promoting Indonesian destinations. ROI would be moderate, focusing on brand awareness. A challenge is integrating lifestyle content more consistently. **LUXURY (++):** Medium collaboration readiness. Yazfarach's polished aesthetic and focus on high-quality fashion and beauty products make her suitable for luxury brands seeking to reach a modest fashion audience. Potential partners include luxury modest fashion brands or high-end beauty brands available in Indonesia. ROI would be focused on brand image and reaching a niche market. A challenge is ensuring the luxury brand aligns with her existing audience and content style.

Brand Collaboration Strengths

  • Strong visual content quality with a polished aesthetic, particularly for fashion and beauty content.
  • Clear personal branding and an entrepreneurial spirit through her own fashion label, Yash Label.
  • Active engagement with followers by providing product links and practical beauty and fashion tips.
  • Expertise in modest fashion styling and beauty routines, making her content relatable and informative.

Collaboration Considerations

  • Content is heavily focused on modest fashion and beauty, which may limit its appeal for brands outside these specific categories.
  • Primary language used in captions is Indonesian, which might necessitate translation for broader global campaigns.

Estimated Collaboration Fees

Feed Post $1K~$3K
Story $339~$762
Reels $2K~$4K
Package $3K~$5K

Tags for Collaboration

  • Modest Fashion
  • Beauty Influencer
  • Skincare Enthusiast
  • Lifestyle Creator

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @yazfarach is a macro-tier influencer with 225,710 followers, specializing in Modest Fashion, Beauty, Skincare, Lifestyle content.
Performance: 10.24% engagement rate with 103.00% viral reach rate.
Pricing: Package collaborations $3K~$5K. Individual posts $1K~$3K.
Alternatives: 3 similar influencers available: @nadiraya__ ($40K~$84K), @jihaannp_ ($11.7K~$24K), @husnaaa.d ($1.13K~$2.33K).
Best For: Brands targeting young demographics interested in Modest Fashion, Beauty, Skincare, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @yazfarach through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@nadiraya__
Nadiraya__ differentiates herself from Yazfarach primarily through her higher follower count, which could offer broader reach, although her engagement rate is significantly lower. Nadiraya__'s content focuses on modest fashion and beauty, similar to Yazfarach, but she also includes tutorials. She explicitly states her willingness to collaborate and provides contact information, making her easily approachable for brands. While both influencers cater to a similar niche, Nadiraya__'s slightly more diverse content and direct approach to collaborations could be advantageous for certain brands. However, her lower engagement rate compared to Yazfarach should be considered when evaluating potential ROI.

Unique Strengths

  • Higher follower count for potentially broader reach
  • Explicitly welcomes collaborations with contact information provided
  • Includes tutorials in her content, offering added value to her audience
  • Focuses on affordable fashion, appealing to a budget-conscious audience
Estimated Collaboration Fee: $40K~$84K
@jihaannp_
Jihaannp_ differentiates herself from Yazfarach through a stronger emphasis on couple lifestyle content, showcasing her relationship and shared experiences, which adds a personal and relatable dimension to her profile. While both influencers operate within the modest fashion and beauty space, Jihaannp_'s content also incorporates travel and personal milestones, creating a broader lifestyle narrative. Her engagement rate is lower than Yazfarach's, but her willingness to collaborate and professional management suggest a proactive approach to brand partnerships. Jihaannp_ also demonstrates a focus on accessible beauty products, potentially appealing to a different segment of the modest fashion and beauty market. Her content style is polished and visually cohesive, making her a reliable partner for targeted marketing initiatives.

Unique Strengths

  • Demonstrates high-quality visual content, especially for makeup and fashion, showcasing a polished aesthetic.
  • Exhibits clear willingness for brand collaborations, supported by professional management and explicit business contact information.
  • Features engaging couple content, appealing to a specific niche interested in relationship and lifestyle dynamics.
  • Shows capability for effective product reviews and demonstrations, as evidenced by beauty product showcases.
Estimated Collaboration Fee: $11.7K~$24K
@husnaaa.d
Husnaaa.d, while having a smaller follower count compared to Yazfarach, presents a similar focus on modest fashion and beauty. Her content showcases a polished aesthetic with high-quality photography, emphasizing elegant hijab styles and professional makeup looks. Unlike Yazfarach, Husnaaa.d's content leans more towards personal style and daily life snippets, with less emphasis on entrepreneurial ventures or explicit product reviews. Her captions are generally shorter and more visually driven, suggesting a different communication style. While Yazfarach actively engages with followers by providing product links and tips, Husnaaa.d's engagement appears more passive, relying on visual inspiration. Husnaaa.d's lack of explicit brand collaboration history may require more direct outreach, but her poised and confident presentation makes her a potential fit for beauty and fashion brands targeting a modest audience.

Unique Strengths

  • Consistently presents a polished and attractive image, suitable for beauty and fashion brands.
  • Demonstrates a strong understanding of modest fashion styling, appealing to a specific demographic.
  • Content features high-quality photography and consistent visual aesthetics.
  • Engages in self-care and wellness activities, aligning with lifestyle brands.
Estimated Collaboration Fee: $1.13K~$2.33K

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