yakhara_g - Macro Influencer & Fashion/Beauty Professional
@yakhara_g Influencer Analysis
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💡 Profile Overview
Yakhara Gueye Dia is a Senegalese public figure, CEO, actress, and model known for her elegant style and dedication to motherhood and social advocacy. Her content showcases a blend of professional endeavors, fashion, and personal life, appealing to brands seeking an authentic and influential voice in the African market. She actively engages in brand ambassadorships, particularly for child care products and social causes, making her a ready and premium collaboration partner.
Personal Brand
Yakhara Gueye Dia distinguishes herself through a multifaceted personal brand, seamlessly blending entrepreneurial success, elegant style, and dedicated motherhood. Unlike many influencers focusing on a single niche, she embodies a diverse range of roles – CEO, actress, model, and mother – creating a richer, more relatable persona. Her Senegalese heritage and fluency in French further differentiate her, positioning her as a key influencer within the African market and Francophone communities globally. Yakhara's target audience likely comprises aspirational women interested in fashion, beauty, motherhood, and entrepreneurship. Her content strategy effectively leverages high-quality visuals and engaging vlogs to showcase a sophisticated yet relatable lifestyle. The consistent focus on family, coupled with her professional achievements, resonates with women seeking inspiration and practical advice. Her engagement rate of 3.59% suggests a strong connection with her followers, indicating that her content is both appealing and relevant to their interests. Yakhara's authenticity stems from her genuine portrayal of both professional and personal aspects of her life. Brands seeking partnerships should leverage her credibility as a successful entrepreneur and devoted mother. Actionable insights include co-creating content that showcases her personal use of products, highlighting her values of family and community, and emphasizing the quality and elegance associated with her brand. Focus on long-term ambassadorships to maximize the impact of her authentic endorsement.
Collaboration Opportunities
**FASHION (+++):** High collaboration readiness. Yakhara's elegant and modern style, coupled with her African fashion influence, makes her an ideal partner for brands like Dior, Yves Saint Laurent, and local African designers. She can showcase clothing, accessories, and footwear through high-quality photoshoots and vlogs, driving engagement and sales. Campaign opportunities include seasonal collection showcases, styling tips, and brand ambassadorships. Potential challenge: Ensuring brand alignment with her personal style and cultural representation. **BEAUTY (+++):** Strong collaboration readiness. Her professional makeup and skincare interests, combined with her elegant aesthetic, position her well for partnerships with brands like L'Oréal, Fenty Beauty, and NARS. She can create tutorials, product reviews, and skincare routines, leveraging her influence to drive product adoption. Campaign opportunities include makeup challenges, skincare routine showcases, and brand ambassadorships. Potential challenge: Maintaining authenticity while promoting diverse beauty products. **LIFESTYLE (++):** Medium collaboration readiness. Yakhara's family-oriented lifestyle and interest in baby products present opportunities for partnerships with brands like Pampers, Mustela, and Stokke. She can integrate these products into her daily life, showcasing their benefits to her audience. Campaign opportunities include product reviews, parenting tips, and family vlogs. Potential challenge: Balancing personal life with brand promotion and ensuring authenticity. **TRAVEL (++):** Medium collaboration readiness. Her interest in beach travel and vlogging travel provides opportunities for partnerships with luxury hotels, airlines, and travel agencies like Emirates, Four Seasons Hotels, and local Senegalese tourism boards. She can create travel vlogs, showcasing destinations and experiences to her audience. Campaign opportunities include destination reviews, travel tips, and brand ambassadorships. Potential challenge: Ensuring content resonates with both local and international audiences.
Brand Collaboration Strengths
- Strong commitment to brand ambassadorships, particularly for child care products.
- High-quality visual content suitable for diverse brand campaigns.
- Engages in social advocacy, aligning with brands promoting corporate social responsibility.
- Sophisticated and elegant personal brand appealing to a premium market segment.
Collaboration Considerations
- Content is primarily in French, potentially limiting reach for non-French speaking audiences.
- Focus on Senegalese culture and local brands might require adaptation for international campaigns.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @yakhara_g through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Larger follower base provides broader reach.
- Strong presence in African cinema and television.
- Emphasis on women's empowerment and Islamic spirituality offers a unique angle.
- Showcases elegant traditional African fashion and jewelry.
Unique Strengths
- Strong artistic identity as 'The Senegalese Voice
- High-quality visual content with a focus on fashion and beauty
- Diverse content creation, including music and cultural elements
- Higher engagement rate compared to the target influencer
Unique Strengths
- Maintains high visual content standards with professional photography and diverse styling, showcasing a polished aesthetic.
- Demonstrates expertise in fashion and beauty, including skincare, through detailed product mentions and varied looks.
- Exhibits a strong connection to African culture and heritage, offering unique cultural relevance and authentic representation.
- Possesses a professional background in film as a director, actress, and producer, adding credibility and storytelling depth to her content.
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