with__yas - Micro Beauty Creator & Makeup Enthusiast
@with__yas Influencer Analysis
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💡 Profile Overview
Yasmin is a beauty and lifestyle influencer focusing on perfume and makeup reviews, as well as sharing aspects of her daily life as a parent. She connects with her audience through authentic content reflecting her Moroccan-Belgian identity. Yasmin is open to collaborations and aims to provide user-generated content that resonates with her followers, showcasing her expertise in beauty and her relatable, family-oriented lifestyle.
Personal Brand
Yasmin differentiates herself through her unique blend of beauty expertise, family-oriented lifestyle content, and strong Moroccan-Belgian identity. Unlike many beauty influencers, she integrates her cultural background and personal experiences into her reviews and lifestyle content, creating a more authentic and relatable connection with her audience. Her focus on perfume reviews, combined with her travel experiences between Morocco and Belgium, provides a niche that sets her apart from competitors. Yasmin's target audience likely consists of women interested in beauty, fragrance, and lifestyle content, particularly those who appreciate cultural diversity and family values. Her content strategy effectively leverages clear visuals, engaging storytelling, and personal reflections to resonate with this audience. The inclusion of parenting lifestyle elements and travel vlogs broadens her appeal, while her consistent positive affirmations foster a sense of community and trust. Yasmin's authenticity stems from her open sharing of personal experiences, cultural heritage, and resilient attitude. Brands seeking genuine partnerships should leverage her unique background and family-oriented content. Actionable insights include collaborations focusing on beauty products with cultural significance, family-friendly travel destinations, or self-care routines that align with her positive and resilient persona. Brands should prioritize campaigns that allow her to authentically integrate their products into her existing lifestyle content.
Collaboration Opportunities
**BEAUTY (+++):** Yasmin demonstrates high collaboration readiness within the beauty sector, particularly in fragrance and makeup. Her consistent content featuring perfume reviews and makeup tutorials, coupled with brand mentions like Kayali and Huda Beauty, indicate a strong interest and expertise. Ideal partners include Sephora, Dior Beauty, and MAC Cosmetics. Campaign opportunities include product reviews, tutorials, and showcasing makeup looks. The expected ROI is high due to her engaged audience and authentic presentation. A potential challenge is ensuring clear disclosure of sponsored content. **LIFESTYLE (++):** Yasmin presents a medium collaboration readiness in the lifestyle category, driven by her family-oriented content and glimpses into her daily life. She could partner with brands in home goods, stationery, or everyday tech accessories. Potential partners include Flying Tiger Copenhagen, Rituals Cosmetics, and Fujifilm Instax. Campaign opportunities include showcasing products in her daily routines and home setting. ROI is moderate, as lifestyle content is secondary to her beauty focus. **FASHION (++):** Yasmin shows medium collaboration readiness in the fashion category, specifically in casual and everyday styles. Her 'Outfit Of The Day' posts and casual fashion choices make her suitable for brands like Mango, Zara, and ASOS. Campaign opportunities could include styling videos, showcasing outfits for travel or daily activities, and promoting seasonal collections. The expected ROI is moderate, as her fashion content is less frequent than her beauty content. **TRAVEL (++):** Yasmin has medium collaboration readiness in the travel sector, particularly for brands targeting Moroccan and Belgian travel. Her travel content and cultural background make her a good fit for airlines, hotels, and tourism boards. Potential partners include Royal Air Maroc, Brussels Airlines, and Booking.com. Campaign opportunities include showcasing travel experiences, promoting destinations, and creating travel guides. The expected ROI is moderate, as travel content is interspersed with her beauty and lifestyle content.
Brand Collaboration Strengths
- Explicitly states 'Influenceuse beauté' and 'content creator' in bio, with a collaboration email, indicating clear willingness and readiness for partnerships.
- Consistently produces content related to beauty (perfume, makeup), demonstrating expertise and interest in the category.
- Content features clear visuals and engaging presentation, suitable for product showcasing.
- Her 'Proudly Rif' and Moroccan/Belgian identity offers a unique cultural appeal for brands targeting diverse audiences.
Collaboration Considerations
- The provided content does not show explicit paid partnership disclosures, which might require clear communication regarding disclosure practices for future collaborations.
- Engagement rate is noted as 'Below Avg' in the provided statistics, which could be a consideration for brands focused on high interaction metrics.
Estimated Collaboration Fees
Any creator. Any niche. Free.
Search NowPerformance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @with__yas through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Larger follower base and higher engagement rate
- Strong focus on family travel and cultural experiences
- Professional background as a civil engineer adds unique perspective
- Strong regional presence and collaboration history with local Moroccan brands
Unique Strengths
- Larger follower base and higher engagement rate compared to the target influencer.
- Strong focus on family-centered lifestyle, appealing to brands targeting parents.
- Clear intent for brand collaborations with an email provided in her bio.
- Showcases luxury brand items, indicating potential for high-end partnerships.
Unique Strengths
- Higher follower count and engagement rate compared to the target influencer.
- Broader content categories including beauty, family, travel, and consumer electronics.
- Presence on multiple platforms (TikTok, YouTube, Instagram).
- Explicitly states brand collaborations in captions.