whatthechic - Mega Influencer & Fashion/Lifestyle Creator

AI-Based Influencer Analysis | Mega (2.3M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 25, 2025 • WhoTag.ai

@whatthechic Influencer Analysis

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Followers 2,283,257
Engagement Rate 1.33%
Viral Reach Rate 11.40%
Location USA/Mexico
Influencer Tags
#LifestyleBlogger #FashionStyle #TravelGram #PetLover #SelfCareJourney

💡 Profile Overview

Katy Esquivel is a Miami/CDMX-based lifestyle and fashion creator focusing on travel, personal growth, and pet parenting. She blends aspirational style with relatable experiences, appealing to a mature, fashion-conscious audience. Katy's professional approach and engaging content make her a strong candidate for brand collaborations.

Personal Brand

Katy Esquivel, known as @whatthechic, distinguishes herself through a potent combination of aspirational lifestyle content and genuine emotional vulnerability. Unlike many fashion and travel influencers, she integrates personal growth narratives, particularly around emotional wellness, creating a deeper connection with her audience. Her dual base in Miami and Mexico City allows her to cater to both North American and Latin American audiences, expanding her reach and appeal. This blend of glamour and relatability sets her apart in a crowded influencer landscape. @whatthechic's target audience likely comprises fashion-conscious women in their late twenties to mid-forties who value both style and personal development. Her content strategy effectively leverages high-quality visuals showcasing her fashion sense and travel adventures, while also incorporating authentic discussions on emotional healing and self-discovery. The consistent engagement rate of 1.33% suggests a loyal and responsive following, indicating that her content resonates strongly with her target demographic. Her pet, Mochi, also serves as a point of connection, tapping into the pet-loving community. Katy's authenticity is evident in her candid discussions about personal experiences and her genuine affection for her pet. This fosters trust and credibility with her audience. For brand partnerships, it is crucial to align with brands that share her values of empowerment, style, and emotional well-being. Lavazza's collaboration is a good example. Brands in the fashion, beauty, travel, and pet care industries seeking to connect with a mature, engaged audience should consider partnering with @whatthechic for authentic and impactful campaigns.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Katy's content consistently showcases a diverse range of fashion styles, from activewear to luxury dresses, making her an ideal partner for brands like Zara, Mango, and Farfetch. Her ability to style outfits for various occasions, including beach vacations and city explorations, provides ample opportunities for sponsored posts, styling videos, and lookbook features. The expected ROI is high due to her large following and aspirational aesthetic. Potential challenges include ensuring brand alignment with her personal style and maintaining authenticity with sponsored content. **TRAVEL (+++):** High collaboration readiness. Katy's travel content, featuring destinations like Thailand, demonstrates her ability to create visually appealing and engaging content for travel brands. She is well-suited for partnerships with hotel chains like Hyatt, airlines like Emirates, and tourism boards. Campaign opportunities include destination reviews, travel vlogs, and sponsored trips. The expected ROI is high due to her audience's interest in luxury travel and cultural experiences. A potential challenge is ensuring that travel campaigns align with her commitment to emotional wellness and self-discovery. **LUXURY (++):** Medium collaboration readiness. While Katy showcases luxury items, a more focused approach could enhance her appeal to luxury brands. She has tagged Gucci and Jimmy Choo, indicating an interest in luxury partnerships. Brands like Dior, Chanel, and Louis Vuitton could benefit from collaborations. Campaign opportunities include product placements, brand ambassadorships, and sponsored events. The expected ROI is medium due to the need for more consistent luxury-focused content. A potential challenge is balancing luxury content with her relatable personal growth narratives. **WELLNESS (++):** Medium collaboration readiness. Katy's focus on emotional healing and self-care creates opportunities for wellness brands. She is well-suited for partnerships with mindfulness apps like Calm, athleisure brands like Lululemon, and wellness retreats. Campaign opportunities include sponsored meditations, product reviews, and wellness challenges. The expected ROI is medium due to the need for more consistent wellness-focused content. A potential challenge is ensuring that wellness campaigns align with her authentic voice and personal experiences.

Brand Collaboration Strengths

  • High-quality visual content focused on fashion and travel.
  • Strong personal brand with a relatable and aspirational lifestyle.
  • Engages a diverse audience interested in self-improvement and emotional wellness.
  • Professional approach to collaborations, with clear business contact information.

Collaboration Considerations

  • Content is primarily in Spanish, potentially limiting reach for English-only campaigns.
  • Lack of provided audience engagement metrics makes assessing impact beyond follower count challenging.

Estimated Collaboration Fees

Feed Post $23K~$43K
Story $6K~$13K
Reels $27K~$60K
Package $45K~$92K

Tags for Collaboration

  • Fashion Influencer
  • Travel Blogger
  • Lifestyle Creator
  • Pet Parent

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @whatthechic is a mega-tier influencer with 2,283,257 followers, specializing in Fashion, Travel, Lifestyle, Personal Development, Pet Care content.
Performance: 1.33% engagement rate with 11.40% viral reach rate.
Pricing: Package collaborations $45K~$92K. Individual posts $23K~$43K.
Alternatives: 3 similar influencers available: @marderegil._ ($43K~$90K), @danifernazer ($94K~$195K), @winialvarez ($9.2K~$19K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Personal Development, Pet Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @whatthechic through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@marderegil._
Mar Schoenwald de Regil, with a larger follower base and higher engagement rate than Katy Esquivel, presents a compelling alternative for brand collaborations. Her content, focusing on fashion, travel, and lifestyle, aligns well with Katy's themes but leans more towards a youthful and trendy aesthetic. Mar's strong visual content creation skills and collaborations with brands like Pandora and Carolina Herrera demonstrate her professional approach. While her content is primarily in Spanish, her global appeal and diverse settings make her suitable for international campaigns. However, her personal brand's strong tie to a youthful aesthetic might limit suitability for brands targeting older demographics. Overall, Mar offers a broader reach and higher engagement, making her a valuable partner for brands seeking to connect with a style-conscious audience.

Unique Strengths

  • Larger follower base (3.1M vs 2.3M)
  • Higher engagement rate (2.46% vs 1.33%)
  • Stronger focus on trendy and youthful fashion
  • Collaborations with established brands like Pandora and Carolina Herrera
Estimated Collaboration Fee: $43K~$90K
@danifernazer
Dani Fernandez Nazer, while similar to Katy Esquivel in her focus on fashion and travel, differentiates herself through a stronger emphasis on luxury brands and a 'Fit Mom' persona. Unlike Katy, whose content includes emotional wellness and personal growth, Dani's centers more on aspirational lifestyle and high-end fashion. Dani's content is also more heavily skewed towards Spanish, potentially limiting reach for English-only campaigns. While both are Miami-based, Dani's travel content features more international destinations, appealing to a globally-minded audience. Dani's engagement rate is slightly higher, but Katy has a much larger follower base. Dani's lack of explicit paid partnership history may require more initial trust-building with brands.

Unique Strengths

  • Strong visual content quality with a consistent focus on fashion and travel.
  • Engages with a diverse audience interested in an aspirational lifestyle.
  • Exhibits a professional approach to content creation and personal branding.
  • Frequent international travel provides opportunities for global campaigns.
Estimated Collaboration Fee: $94K~$195K
@winialvarez
Wini Alvarez differentiates herself from Katy Esquivel through a stronger emphasis on natural beauty and hair care, coupled with a deep connection to her Venezuelan heritage and American life. While both influencers operate in the lifestyle space, Wini's content is more focused on beauty tips, hair care routines, and cultural pride, whereas Katy's spans fashion, travel, and emotional wellness. Wini's association with Meta Creator also suggests a structured approach to collaborations. However, her engagement rate is lower than Katy's, and a significant portion of her content is in Spanish, which might limit reach for English-only campaigns. Wini's content also features personal and family moments, requiring careful brand integration to maintain authenticity.

Unique Strengths

  • Strong focus on natural beauty and hair care.
  • Deep connection to Venezuelan heritage and American life.
  • Association with Meta Creator, indicating professional collaboration readiness.
  • High-quality visual content with a polished aesthetic.
Estimated Collaboration Fee: $9.2K~$19K

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