westcol - Mega Influencer & Entrepreneur from Medellin

AI-Based Influencer Analysis | Mega (5.3M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 15, 2025 • WhoTag.ai

@westcol Influencer Analysis

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Followers 5,308,168
Engagement Rate 13.65%
Viral Reach Rate 200.83%
Location Colombia/USA
Influencer Tags
#Streamer #MusicProducer #LuxuryLifestyle #Entrepreneurship #Medellin

💡 Profile Overview

WestCOL is a multifaceted Latin American digital creator, known as a top streamer, executive music producer, and amateur boxer. His content showcases a luxurious and ambitious lifestyle, blending entertainment, sports, and business with a distinct urban aesthetic. He cultivates a strong connection with his audience through authentic storytelling and a focus on self-made success, making him a valuable partner for brands targeting a young, trend-conscious demographic.

Personal Brand

WestCOL distinguishes himself through a unique blend of streaming, music production, and amateur boxing, setting him apart from typical streamers. His multifaceted career, coupled with a luxury lifestyle and urban aesthetic, creates a compelling and aspirational brand. This combination of entertainment, sports, and business ventures provides a diverse range of content that appeals to a broad audience, making him a standout figure in the Latin American digital space. WestCOL's target audience is likely young, ambitious individuals interested in entertainment, music, sports, and entrepreneurship. His content strategy effectively leverages high-production value, showcasing his achievements and lifestyle to inspire viewers. The energetic and bold presentation resonates with those seeking motivation and a glimpse into a successful, self-made journey. His active engagement fosters a strong community, further solidifying his influence. WestCOL's authenticity stems from sharing his personal journey and showcasing his genuine passion for music, boxing, and entrepreneurship. Brands seeking partnerships should align with his core values of ambition, self-improvement, and cultural pride. Actionable insights include collaborations that integrate his music production skills, boxing events, or showcase his luxury lifestyle, ensuring a seamless and authentic brand integration.

Collaboration Opportunities

**MUSIC (+++):** High collaboration readiness. WestCOL is a music producer and performer, making him ideal for partnerships with music streaming services like Spotify and Apple Music. He could also collaborate with music equipment brands like Native Instruments or Ableton, creating tutorials or showcasing their products in his music production streams. Given his Latin American audience, partnerships with regional music festivals or Latin music award shows would also be highly effective. His existing music-related content ensures a high ROI for music-related campaigns. **SPORTS (+++):** High collaboration readiness. As an amateur boxer and promoter of combat sports events like 'Stream Fighters', WestCOL aligns well with sports brands. He is already partnered with Everlast. Potential collaborations include sports apparel brands like Adidas or Nike, sports drink companies like Gatorade, or fitness equipment brands like Rogue Fitness. His active participation in boxing and fitness provides authentic content opportunities, driving high engagement and ROI. **AUTOMOTIVE (++):** Medium collaboration readiness. WestCOL frequently showcases luxury cars and sports cars, indicating an interest in the automotive industry. He already has a partnership with Honda. Ideal collaborations include luxury car brands like Mercedes-Benz or BMW, performance parts manufacturers, or automotive lifestyle brands. Content could include car reviews, showcasing custom builds, or featuring cars in his music videos. The challenge lies in ensuring the content aligns with his broader audience and doesn't alienate non-car enthusiasts. **FASHION (++):** Medium collaboration readiness. WestCOL's urban and luxury lifestyle lends itself to fashion collaborations. He could partner with streetwear brands like Adidas or Puma, or luxury fashion houses like Gucci or Versace, focusing on urban fashion and streetwear. Content could include style guides, outfit showcases, or collaborations on limited-edition merchandise. The challenge is to ensure the fashion collaborations align with his existing brand and resonate with his core audience.

Brand Collaboration Strengths

  • Strong presence in Latin American streaming and music industries, reaching a wide and engaged audience.
  • Clear entrepreneurial spirit with multiple successful business ventures, indicating business acumen and reliability.
  • Actively participates in and promotes high-profile events like 'Stream Fighters', showcasing his influence in entertainment and sports.
  • Cultivates a distinct urban and luxury aesthetic, aligning well with high-end and lifestyle brands.

Collaboration Considerations

  • Content is heavily focused on a specific urban and hip-hop culture, which may limit its appeal to broader or more conservative audiences.
  • The explicit reference to '420 culture' in some content might pose brand safety concerns for certain advertisers.

Estimated Collaboration Fees

Feed Post $53K~$100K
Story $13K~$30K
Reels $64K~$139K
Package $104K~$215K

Tags for Collaboration

  • Latin American Streamer
  • Music Producer
  • Luxury Lifestyle
  • Colombian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @westcol is a mega-tier influencer with 5,308,168 followers, specializing in Live Streaming, Music Production, Combat Sports, Entrepreneurship, Automotive, Fashion, Event Promotion content.
Performance: 13.65% engagement rate with 200.83% viral reach rate.
Pricing: Package collaborations $104K~$215K. Individual posts $53K~$100K.
Alternatives: 3 similar influencers available: @blessd ($99K~$206K), @ryancastrro ($78K~$161K), @valentinolazaroh ($20K~$42K).
Best For: Brands targeting young demographics interested in Live Streaming, Music Production, Combat Sports, Entrepreneurship, Automotive, Fashion, Event Promotion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @westcol through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@blessd
Siempre Blessd differentiates himself from WestCOL through a stronger focus on his music career and global reach as a Latin music artist. While WestCOL blends streaming, music production, boxing, and entrepreneurship, Blessd is primarily known for his reggaeton and urban music, touring internationally and collaborating with renowned artists. Blessd cultivates a luxury lifestyle image, similar to WestCOL, but emphasizes family values and personal success more prominently. His content showcases high-end fashion, private travel, and a strong connection to his Colombian roots, appealing to a broad audience interested in music, fashion, and aspirational content. Blessd's brand is built on authenticity, ambition, and the celebration of achievement, making him a compelling figure for brands seeking to connect with a dynamic, luxury-oriented, and culturally engaged audience.

Unique Strengths

  • Strong presence in the Latin music industry with global tours and collaborations.
  • Cultivates a luxury lifestyle image with an emphasis on family values.
  • High engagement with a large, dedicated fanbase.
  • Versatile content integrating music, fashion, travel, and personal interests.
Estimated Collaboration Fee: $99K~$206K
@ryancastrro
Ryan Castro, while having a similar follower count to WestCOL, differentiates himself through a stronger focus on his music career and international tours. Unlike WestCOL's multifaceted approach encompassing streaming, music production, boxing, and entrepreneurship, Ryan Castro primarily emphasizes his identity as a global music artist. His content showcases a luxury-oriented lifestyle, similar to WestCOL, but is more directly tied to his performances, album releases, and fashion choices. While both influencers cater to a Latin American audience, Ryan Castro's brand collaborations and content suggest a broader appeal within the music industry, potentially offering a different avenue for brands seeking to connect with a musically inclined demographic. Ryan Castro also has a higher post count, indicating more frequent content creation.

Unique Strengths

  • Strong focus on music and international tours.
  • Established presence in the Reggaeton and Dancehall genres.
  • High engagement rate with a large following.
  • Luxury lifestyle content appealing to a broad audience.
Estimated Collaboration Fee: $78K~$161K
@valentinolazaroh
Valentino Lazaroh, or Tino, differentiates himself from WestCOL through his focus on fashion and lifestyle content. While WestCOL emphasizes streaming, music production, and combat sports with a luxury urban aesthetic, Tino cultivates a vibrant and fashion-forward persona, showcasing unique streetwear and avant-garde styles. Tino's content blends personal life, including relationships and family moments, with professional engagements like podcasting and fashion events. He communicates with an authentic and appreciative tone, fostering a strong connection with his audience. Tino's keen interest in travel, wellness, and luxury consumption, coupled with his podcasting presence, makes him a versatile partner for brands seeking a dynamic and relatable influencer with a distinct urban edge, contrasting with WestCOL's more intense and entrepreneurial image.

Unique Strengths

  • Strong and unique fashion sense, showcasing diverse styles.
  • Engages in a wide range of lifestyle activities, offering varied content integration opportunities.
  • Active participation as a podcast panelist indicates a broader media presence.
  • Shares authentic and personal narratives around relationships and personal growth.
Estimated Collaboration Fee: $20K~$42K

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