viycortez - Mega Influencer & Family Lifestyle in Philippines

AI-Based Influencer Analysis | Mega (3.5M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 25, 2025 • WhoTag.ai

@viycortez Influencer Analysis

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Followers 3,512,796
Engagement Rate 0.61%
Viral Reach Rate 16.97%
Location Philippines
Influencer Tags
#FamilyLife #MomLife #BeautyInfluencer #FashionStyle #TravelWithKids

💡 Profile Overview

Viy Cortez-Velasquez is a Filipino entrepreneur and family lifestyle influencer known for her authentic content showcasing her business ventures, family life, and beauty and fashion interests. As the owner of Viyline Cosmetics and Team Payaman Fair, she engages her audience with relatable portrayals of her daily life, making her a valuable partner for brands targeting family, beauty, and lifestyle markets. Her strong community engagement and professional approach make her a 'Ready - Premium' collaborator.

Personal Brand

Viy Cortez-Velasquez distinguishes herself through the authentic portrayal of her multifaceted life as an entrepreneur, mother, and wife. Unlike many influencers who focus solely on one niche, she seamlessly integrates her business ventures, family life, and personal style into her content. This holistic approach, combined with her relatable personality, sets her apart from competitors, establishing her as a trusted figure in the Philippine influencer landscape. Her success in building Viyline Cosmetics further solidifies her credibility as a business-minded influencer. Her target audience, primarily families and young adults in the Philippines, resonates with her genuine depiction of family life and entrepreneurial journey. Her content strategy effectively leverages her children and husband, creating engaging and relatable content that fosters a strong sense of community. This approach, coupled with her focus on beauty and lifestyle products, positions her as a valuable partner for brands seeking to connect with a broad audience through authentic storytelling. Viy Cortez-Velasquez's authenticity stems from her open sharing of both her successes and challenges, fostering a genuine connection with her followers. For brand partnerships, this translates to a high level of trust and credibility. Actionable insights include prioritizing collaborations that align with her family-centered values and entrepreneurial spirit. Brands should focus on long-term partnerships that allow her to authentically integrate products into her lifestyle, maximizing impact and resonance with her audience.

Collaboration Opportunities

**BEAUTY (+++):** Viy Cortez demonstrates high collaboration readiness in the beauty sector, particularly excelling in makeup and skincare, as evidenced by her existing partnership with Belo Beauty. Her authentic approach to product reviews and tutorials resonates well with her audience. Ideal brand partners include Maybelline, L'Oreal, and local Philippine beauty brands. Campaign opportunities include product launches, tutorials, and everyday makeup routines. Potential challenges may arise from maintaining authenticity amidst numerous brand endorsements. **FASHION (++):** Viy presents a medium collaboration readiness in the fashion industry, showcasing a blend of casual and business-casual styles. Her appeal lies in her ability to connect with a family-oriented audience seeking practical and stylish clothing options. Suitable brands include H&M, Uniqlo, and local Filipino fashion retailers. Campaign opportunities include styling videos, outfit showcases, and family fashion collaborations. A potential challenge is aligning with high-fashion brands due to her more accessible style. **LIFESTYLE (++):** Viy shows medium collaboration readiness in the lifestyle category, with a focus on family-centered content and entrepreneurial ventures. Her audience is highly engaged with her insights into home life, parenting, and small business management. Ideal brand partners include IKEA, Philips Avent, and local home decor companies. Campaign opportunities include home tours, product reviews, and family-oriented lifestyle content. A potential challenge is ensuring that lifestyle collaborations align with her existing brand image. **CHILD CARE & PARENTING (+++):** Viy exhibits high collaboration readiness in the child care & parenting sector. Her content frequently features her children and parenting experiences, making her a trusted voice for related products and services. Her previous collaborations with Kids Learning Ville and Moose Gear Kids demonstrate her appeal. Ideal brand partners include Pampers, Johnson & Johnson, and local toy brands. Campaign opportunities include product reviews, parenting tips, and family-focused content. Potential challenges may involve navigating sensitive topics related to child safety and well-being.

Brand Collaboration Strengths

  • Strong entrepreneurial spirit demonstrated through ownership of multiple successful brands.
  • Consistently produces high-quality content featuring family life, beauty, and fashion.
  • Engages actively with her audience, fostering a loyal community.
  • Exhibits a professional approach to brand collaborations.

Collaboration Considerations

  • Content focus is primarily on family and personal life, potentially limiting brand scope.
  • Primary language used in captions is Filipino, which could limit reach for some campaigns.

Estimated Collaboration Fees

Feed Post $18K~$33K
Story $4K~$10K
Reels $21K~$46K
Package $34K~$71K

Tags for Collaboration

  • Family Lifestyle
  • Beauty Influencer
  • Philippine Influencer
  • Entrepreneur

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @viycortez is a mega-tier influencer with 3,512,796 followers, specializing in Beauty, Fashion & Style, Child Care & Parenting, Business & Marketing, Travel & Leisure content.
Performance: 0.61% engagement rate with 16.97% viral reach rate.
Pricing: Package collaborations $34K~$71K. Individual posts $18K~$33K.
Alternatives: 3 similar influencers available: @sampinto_ ($22K~$47K), @vivieniligan ($20K~$42K), @charissetinionp ($667~$1.38K).
Best For: Brands targeting young demographics interested in Beauty, Fashion & Style, Child Care & Parenting, Business & Marketing, Travel & Leisure with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @viycortez through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@sampinto_
Sam Pinto-Semerad, as an alternative influencer, presents a family-oriented lifestyle with a focus on travel and entrepreneurial ventures, similar to Viy Cortez-Velasquez. However, Sam's content showcases a more diverse range of travel destinations and a slightly more pronounced emphasis on luxury lifestyle elements. While both influencers cater to a similar demographic interested in family, lifestyle, and fashion, Sam's engagement rate is lower, which could impact campaign reach. Sam's entrepreneurial ventures, including swimwear and villa businesses, provide additional avenues for brand integration, particularly for travel and leisure brands. Her content also features a strong emphasis on family activities and children, making her suitable for brands targeting parents with young children. The key differentiation lies in Sam's slightly more aspirational travel content and her lower engagement rate compared to Viy.

Unique Strengths

  • Strong focus on family-centered travel content, showcasing diverse destinations.
  • Entrepreneurial background with multiple businesses, offering unique brand integration opportunities.
  • Visually appealing content with a sophisticated and approachable style.
  • Active engagement with her audience through personal milestones and daily experiences.
Estimated Collaboration Fee: $22K~$47K
@vivieniligan
Vien Iligan-Velasquez differentiates herself from Viy Cortez-Velasquez through a stronger emphasis on fashion and a slightly younger demographic appeal. While both influencers focus on family and lifestyle content, Vien showcases a more curated and elegant fashion sense, often featuring stylish outfits and brand collaborations in the fashion industry. Her content also highlights her active lifestyle, including fitness activities like Pilates and pickleball, which may attract a different segment of the audience. Vien's brand, Muyvien Apparel, further solidifies her position as a fashion-forward creator. Although both influencers are based in the Philippines, Vien's content has a slightly more international feel due to her travel experiences and fashion focus. This makes her a potentially better fit for brands seeking a blend of family-oriented content with a strong fashion influence.

Unique Strengths

  • Consistent high-quality visual content with a polished aesthetic.
  • Strong family-oriented image appealing to brands targeting parents.
  • Diverse lifestyle content including fashion, travel, and fitness.
  • Established personal brand (Muyvien Apparel) and clear business contact.
Estimated Collaboration Fee: $20K~$42K
@charissetinionp
Char Tinio differentiates herself from Viy Cortez-Velasquez through her focus on balancing multiple businesses with family life, presenting a more business-oriented image. While Viy centers her content around her cosmetics brand and family, Char showcases her expertise in event planning and photography, appealing to a slightly different audience interested in these specific areas. Char's content also features luxury travel and wellness, adding an aspirational element. Although both influencers are Filipino entrepreneurs and family-focused, Char's established business background and professional network provide a unique value proposition for brands seeking a credible and well-connected partner. Her willingness to collaborate, as stated in her bio, further enhances her appeal.

Unique Strengths

  • Strong business acumen and professional network.
  • High-quality visual content, particularly in event photography.
  • Engages a family-oriented audience.
  • Explicit willingness to collaborate with brands.
Estimated Collaboration Fee: $667~$1.38K

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