totogaback - Macro Influencer & Performing Artist from Bangkok
@totogaback Influencer Analysis
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💡 Profile Overview
OFFROAD (totogaback) is a charismatic Thai performing artist and lifestyle influencer known for his engaging content in music, fashion, and beauty. He cultivates a vibrant online persona through high-quality visuals, showcasing a blend of contemporary style and personal interests. With a large and dedicated fanbase, he demonstrates professionalism in brand collaborations, making him a versatile partner for brands seeking an authentic and influential voice in the Southeast Asian market.
Personal Brand
OFFROAD, known as totogaback, distinguishes himself through a multifaceted approach, blending his identity as a Thai performing artist with his influence in beauty, fashion, and fitness. His high engagement rate, coupled with confirmed collaborations with brands like Kanebo and Makne Cosmetics, highlights his effectiveness. Unlike solely beauty or fashion influencers, OFFROAD leverages his entertainment background to create unique content, appealing to a broader audience and setting him apart from competitors. OFFROAD's target audience is likely young, fashion-conscious individuals interested in beauty, entertainment, and lifestyle trends. His content strategy effectively combines visually appealing aesthetics with authentic reviews and lifestyle integration. His strength lies in seamlessly blending brand collaborations into his existing content, making them feel organic and engaging for his followers. The inclusion of interests like fan concerts and music production suggests a strong connection with his fanbase, fostering loyalty and trust. OFFROAD's authenticity stems from his genuine enthusiasm for the products and activities he showcases. His cheerful and confident personality shines through, making him relatable and trustworthy. For brand partnerships, it is crucial to leverage his performing artist background by incorporating music or performance elements into campaigns. Brands should also consider co-creating content that aligns with his interests, such as skincare routines, makeup tutorials, or fitness challenges, to maximize engagement and resonance with his audience.
Collaboration Opportunities
**BEAUTY (+++):** High collaboration readiness given his established partnerships with Kanebo and Makne Cosmetics. He excels in skincare and cosmetics reviews, particularly within the male grooming sector. Ideal brand partners include L'Oreal Men Expert and Biotherm Homme. Campaign opportunities include product demonstrations, skincare routine showcases, and makeup tutorials. Potential challenge lies in ensuring authenticity and avoiding over-promotion to maintain audience trust. **FASHION (+++):** Demonstrates strong collaboration readiness, showcasing a versatile and trendy fashion sense. He is well-suited for both formal wear and casual styles, making him an ideal partner for brands like Zara, H&M, and luxury brands like Versace. Campaign opportunities include style guides, outfit showcases, and fashion event appearances. A potential challenge is balancing high-end and accessible fashion to cater to his diverse audience. **LIFESTYLE (++):** Medium collaboration readiness, with potential in showcasing aspects of his daily life, including cafe culture and city exploration. He could partner with brands like Starbucks or local cafes, and travel-related companies. Campaign opportunities include showcasing daily routines, travel vlogs, and promoting local experiences. The challenge is to integrate these collaborations seamlessly into his existing content, which is heavily focused on entertainment and personal style. **WELLNESS (++):** Medium collaboration readiness, driven by his fitness interests and gym workouts. He can authentically promote fitness-related products and services. Suitable brands include Nike, Adidas, and local fitness centers. Campaign opportunities include workout routines, fitness challenges, and promoting healthy lifestyle choices. A potential challenge is ensuring the wellness content aligns with his primary focus on entertainment and beauty.
Brand Collaboration Strengths
- Strong appeal as a performing artist with a large and engaged fanbase.
- Consistently produces high-quality visual content suitable for premium brand representation.
- Versatile and trendy fashion sense, ideal for fashion, accessories, and luxury brands.
- Professional approach to brand partnerships with disclosed collaborations.
Collaboration Considerations
- Content is predominantly in Thai, requiring localization for non-Thai speaking audiences.
- Content's focus on personal life and entertainment requires careful alignment for brands outside these areas.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @totogaback through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Larger follower base for broader reach
- Strong presence in the Thai music scene
- Versatile fashion sense appealing to a wide audience
- Experience with established beauty and luxury brands
Unique Strengths
- Strong affinity for luxury and high-end fashion brands.
- Professional promotional activities, including product launches and fan events.
- Global appeal with content featuring international travel.
- Polished and visually appealing aesthetic across all content.
Unique Strengths
- Strong focus on beauty and fashion trends.
- High-quality visual content with a youthful aesthetic.
- Proven track record of brand collaborations with luxury brands.
- Engaging and interactive communication style.
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