tokyo_mel - Macro Fashion & Beauty Influencer in Yaounde

AI-Based Influencer Analysis | Macro (436K) | Partnership Guide • Est. $13.8K-$25.7K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@tokyo_mel Influencer Analysis

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Followers 436,413
Engagement Rate 0.29%
Viral Reach Rate 4.35%
Location CM
Influencer Tags
#FashionStyle #BeautyCreator #LifestyleBlogger #AfricanFashion #TrendyOutfits

💡 Profile Overview

Tokyo Melvine is a Cameroonian digital creator focusing on fashion, beauty, and lifestyle content. She showcases diverse styles and makeup looks, appealing to a broad audience interested in trendy fashion and beauty inspiration. With a professional approach to collaborations, she is well-suited for brands seeking to connect with a vibrant and engaged audience in the African fashion and beauty space.

Personal Brand

Tokyo Melvine distinguishes herself through a blend of contemporary fashion trends and her African heritage, creating a unique and authentic brand identity. Her versatile style, frequent hair transformations, and professionally applied makeup contribute to her visually striking presence. Collaborations with professional photographers ensure high-quality, aspirational imagery. This combination sets her apart from other fashion and beauty influencers, positioning her as a style icon with a distinct aesthetic. Her target audience likely comprises young, fashion-conscious individuals who appreciate bold style choices and diverse beauty representations. Her content strategy, which emphasizes trendy outfits, professional makeup looks, and varied hairstyles, resonates with this demographic. The use of both French and English captions broadens her reach, appealing to both local and international followers. Her positive and self-affirming communication style fosters a sense of aspiration and relatability. Tokyo Melvine's authenticity stems from her confident expression of personal style and her embrace of her Cameroonian heritage. Brands seeking partnerships should leverage her unique blend of cultural influences and contemporary fashion. Actionable insights include collaborations that highlight African-inspired designs or beauty products, further solidifying her authentic brand identity and appealing to her engaged audience. Shoes Nmore is a great start, but expanding into beauty and lifestyle brands that align with her values is key.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Tokyo Mel's content is heavily focused on fashion, showcasing diverse styles and trends. She has a proven track record with brands like Shoes Nmore. Ideal for partnerships with brands like Shein, Fashion Nova, and Zara, focusing on trendy apparel and accessories. Campaigns could include style hauls, outfit showcases, and trend spotlights. Potential challenge: ensuring brand alignment with her personal style and aesthetic. **BEAUTY (+++):** High collaboration readiness. Her content features professional makeup looks and diverse hairstyles, making her suitable for beauty brands. She has mentioned La Reine Glow Cosmetik. Ideal for collaborations with brands like Maybelline, L'Oréal, and Fenty Beauty, focusing on makeup tutorials, product reviews, and hair styling demonstrations. Potential challenge: maintaining authenticity while promoting a wide range of beauty products. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty are her primary focus, her content hints at a broader lifestyle that could be leveraged. Suitable for brands like Desenio (art prints) or home decor brands that align with her aesthetic. Campaigns could feature her personal space or daily routines. Potential challenge: integrating lifestyle products seamlessly into her existing content. **LUXURY (++):** Medium collaboration readiness. Her sophisticated style and high-quality visuals position her well for luxury brand collaborations. Ideal for partnerships with brands like Dior, Chanel Beauty, or luxury accessory brands. Campaigns could include showcasing luxury items, attending exclusive events, and creating aspirational content. Potential challenge: ensuring authenticity and relatability while promoting high-end products.

Brand Collaboration Strengths

  • Strong visual aesthetic with high-quality photography.
  • Clear professionalism with explicit collaboration contact information.
  • Versatility in fashion and beauty, appealing to a broad range of styles.
  • Engagement with themes of national pride and cultural identity.

Collaboration Considerations

  • Content primarily in French, potentially limiting reach for English-only campaigns.
  • Engagement metrics appear lower relative to follower count.

Estimated Collaboration Fees

Feed Post $5K~$10K
Story $1K~$3K
Reels $6K~$14K
Package $10K~$21K

Tags for Collaboration

  • Fashion Influencer
  • Beauty Creator
  • Cameroonian Influencer
  • Lifestyle Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @tokyo_mel is a macro-tier influencer with 436,413 followers, specializing in Fashion, Beauty, Lifestyle content.
Performance: 0.29% engagement rate with 4.35% viral reach rate.
Pricing: Package collaborations $10K~$21K. Individual posts $5K~$10K.
Alternatives: 3 similar influencers available: @pucee__ma ($1.75K~$3.63K), @coocoah ($12.8K~$26.5K), @cwenga_thole ($1.06K~$2.18K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @tokyo_mel through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@pucee__ma
pucee__ma, based in Abidjan, Ivory Coast, offers a compelling alternative to Tokyo Melvine. While pucee__ma has a smaller follower count (67.8K vs 436.4K), her engagement rate is significantly higher (4.88% vs 0.29%), suggesting a more active and responsive audience. Both influencers focus on fashion and beauty, but pucee__ma's content leans towards a more personal and self-expressive style, often featuring mirror selfies and positive affirmations. This could appeal to brands seeking a more authentic and relatable voice. Both influencers are open to collaborations, but pucee__ma's lack of extensive brand partnerships presents an opportunity for brands to establish a fresh and unique relationship. Her location in Ivory Coast also provides a distinct regional focus, potentially valuable for brands targeting that specific market.

Unique Strengths

  • Higher engagement rate indicating a more active audience.
  • Focus on personal style and self-expression, offering a relatable voice.
  • Opportunity for brands to establish a fresh partnership.
  • Strong regional focus on Ivory Coast.
Estimated Collaboration Fee: $1.75K~$3.63K
@coocoah
Coocoah, based in Paris, presents a strong focus on fashion and lifestyle, showcasing a trendy urban aesthetic. Unlike Tokyo Melvine, who incorporates Cameroonian cultural elements, Coocoah's content is primarily focused on Parisian urban experiences. While both influencers demonstrate a willingness to collaborate with brands, Coocoah's engagement rate is significantly higher, suggesting a more interactive audience. Coocoah's content also features a wider range of brand collaborations, indicating established partnerships. However, Tokyo Melvine has a much larger follower base, offering a broader reach. Coocoah's focus on Parisian lifestyle and higher engagement rate could be attractive for brands targeting a specific urban audience.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on Parisian urban lifestyle.
  • Established brand collaborations.
  • Versatile fashion sense appealing to diverse brands.
Estimated Collaboration Fee: $12.8K~$26.5K
@cwenga_thole
cwenga_thole, a South African digital creator, focuses on fashion, beauty, and lifestyle content, presenting a trendy and contemporary aesthetic. Unlike Tokyo Melvine, who incorporates Cameroonian cultural elements and uses French in her content, cwenga_thole primarily caters to a South African audience with English content. While both influencers showcase diverse styles and makeup looks, cwenga_thole's engagement rate is lower, and her content is more focused on personal style and beauty, potentially limiting collaboration opportunities outside these niches. However, her professional approach, as evidenced by a paid partnership and business contact information, makes her a viable option for brands seeking a visually appealing ambassador in the South African fashion and beauty space. Her captions are often minimal, allowing the imagery to speak for itself, which may require specific content briefs for detailed product storytelling.

Unique Strengths

  • Clear focus on fashion and beauty content.
  • Professional approach to content creation with business contact information.
  • Versatility in styling and makeup for diverse brand integration.
  • Consistent visual aesthetic contributing to a cohesive brand image.
Estimated Collaboration Fee: $1.06K~$2.18K

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