tmyl.20 - Fashion Influencer in Vietnam

AI-Based Influencer Analysis | Macro (132K) | Partnership Guide • Est. $2.1K-$2.4K • 3 Similar Influencers
📊 AI Analysis • As of October 18, 2025 • WhoTag.ai

@tmyl.20 Influencer Analysis

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Followers 132,253
Engagement Rate 3.82%
Viral Reach Rate 157.17%
Location Vietnam
Influencer Tags
#FashionStyle #GlamorousLife #UrbanFashion #LuxuryLifestyle #BeautyLooks

💡 Profile Overview

Tramy Luu is a Vietnamese macro-influencer who showcases a glamorous urban lifestyle through high-quality visuals. Her content focuses on trendy fashion, beauty looks, and experiences in upscale venues, often featuring luxury items. She appeals to a young, affluent, and trend-conscious demographic interested in high-end fashion and aspirational living, making her a strong potential partner for brands seeking a sophisticated image.

Personal Brand

Tramy Luu distinguishes herself through her highly polished aesthetic and focus on luxury urban lifestyle content, setting her apart from competitors who may offer broader or less curated content. Her strength lies in consistently delivering visually stunning imagery that showcases high-end fashion and beauty, creating a strong aspirational pull for her audience. This dedication to quality and a specific niche allows her to command attention within the competitive influencer landscape. Tramy Luu's content strategy effectively targets a young, affluent, and trend-conscious demographic seeking inspiration for their own fashion and lifestyle choices. Her focus on visual storytelling, particularly through outfit of the day posts and dining experiences, resonates strongly with this audience. The high engagement rate suggests that her content is successfully capturing and maintaining the attention of her target demographic, indicating a strong understanding of their preferences and desires. Tramy Luu's authenticity stems from her consistent portrayal of a glamorous and stylish persona, which aligns with her chosen content themes and interests. For brand partnerships, it is crucial to select brands that genuinely complement her existing aesthetic and lifestyle. Brands should leverage her visual storytelling skills and focus on creating high-quality, aspirational content that seamlessly integrates the brand's message into her existing narrative, ensuring a credible and impactful collaboration.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Tramy consistently showcases trendy fashion and luxury items, making her an ideal partner for both high-end and fast-fashion brands. She excels in outfit-of-the-day (OOTD) posts and jewelry styling. Potential brand partners include Chanel, Louis Vuitton, and local Vietnamese designers. Campaigns could focus on seasonal collections, styling tips, and brand-sponsored photoshoots. ROI is expected to be high due to her engaged following and aspirational aesthetic. A potential challenge is ensuring authenticity when promoting a wide range of brands. **BEAUTY (+++):** High collaboration readiness. Tramy's sophisticated beauty looks and makeup skills make her a strong candidate for beauty brand partnerships. She is particularly well-suited for collaborations involving makeup, skincare, and hair products. Ideal brands include Dior Beauty, Laneige, and local Vietnamese beauty brands. Campaign opportunities include makeup tutorials, product reviews, and beauty-focused photoshoots. ROI is expected to be high due to her visually appealing content and engaged audience. A potential challenge is ensuring that sponsored content aligns with her personal style. **LUXURY (+++):** High collaboration readiness. Tramy frequently features luxury brands in her content, demonstrating a strong affinity for high-end products and experiences. She is well-positioned to partner with luxury fashion, beauty, and lifestyle brands. Potential partners include Hermes, Gucci, and high-end dining establishments. Campaigns could focus on exclusive product launches, luxury travel experiences, and brand-sponsored events. ROI is expected to be high due to her aspirational image and affluent audience. A potential challenge is maintaining exclusivity and brand alignment. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty are her primary focus, Tramy's content also touches on lifestyle elements such as cafe culture and urban exploration. This presents opportunities for collaborations with brands in the home decor, food & beverage, and travel sectors. Potential partners include high-end cafes, furniture brands, and travel agencies. Campaigns could focus on showcasing products in her home, featuring her favorite cafes, or documenting her travel experiences. ROI is expected to be moderate due to the less consistent focus on lifestyle content. A potential challenge is integrating lifestyle products seamlessly into her existing content.

Brand Collaboration Strengths

  • Maintains a highly polished and glamorous aesthetic, appealing to brands seeking a sophisticated image.
  • Consistently showcases trendy fashion and luxury items, indicating a strong fit for high-end fashion and lifestyle brands.
  • Demonstrates strong visual storytelling through diverse settings and poses, ensuring engaging product presentation.
  • Has a dedicated shop linked in her bio, suggesting a clear understanding of e-commerce and direct-to-consumer promotion.

Collaboration Considerations

  • Content primarily focuses on personal styling and lifestyle, with limited explicit product reviews or detailed feature discussions.
  • The captions are brief and in Vietnamese, which may limit engagement with a global or non-Vietnamese speaking audience.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $198~$446
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Glamorous Influencer
  • Luxury Lifestyle
  • Fashionista
  • Vietnamese Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @tmyl.20 is a macro-tier influencer with 132,253 followers, specializing in Fashion, Beauty, Lifestyle, Photography content.
Performance: 3.82% engagement rate with 157.17% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @dnd_.anh ($17K~$36K), @_thanhvan242 ($11.6K~$24K), @chou_ngoc ($558~$1.15K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Photography with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @tmyl.20 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@dnd_.anh
Dnd_.anh, while having a similar follower count to the target influencer Tramy Luu, presents some key differentiators from a brand collaboration perspective. Dnd_.anh's engagement rate is lower (1.53% vs 3.82%), and her viral reach rate is significantly lower (30.25 vs 157.17), suggesting less organic spread of her content. Dnd_.anh's content focuses more on personal lifestyle, travel, and dining experiences, while Tramy Luu emphasizes a glamorous urban lifestyle with luxury fashion. Dnd_.anh also has a slightly broader range of brand collaborations, including fashion, beauty, and food, while Tramy Luu is more focused on high-end fashion and lifestyle brands. Dnd_.anh's content is primarily in Vietnamese, but she also uses some English, potentially broadening her appeal slightly. Overall, Dnd_.anh offers a more accessible and diverse lifestyle perspective, while Tramy Luu provides a more aspirational and luxury-driven image.

Unique Strengths

  • Possesses a highly attractive and polished visual aesthetic, making her content visually appealing for brand integration.
  • Demonstrates a strong engagement with fashion and luxury items, suitable for brands in these categories.
  • Actively travels and dines out, providing opportunities for location-based or hospitality brand collaborations.
  • Maintains a professional approach to her online presence, indicated by a dedicated business contact in her bio.
Estimated Collaboration Fee: $17K~$36K
@_thanhvan242
Nguyễn Thanh Vân differentiates herself from the target influencer, Tramy Luu, through a more pronounced focus on travel and a slightly less overt display of luxury. While both influencers cater to a similar demographic of young, fashion-conscious individuals, Nguyễn Thanh Vân's content emphasizes experiences and exploration, particularly within Vietnam and Thailand, creating a sense of wanderlust. Her style is trendy and feminine, but her presentation is more approachable and less overtly glamorous than Tramy Luu's, who often features high-end brands prominently. Nguyễn Thanh Vân's engagement rate is lower, but her content feels more personal and relatable, potentially appealing to brands seeking authenticity over aspirational luxury. She also has a direct contact for work inquiries in her bio, signaling a clear and professional approach to collaborations. This makes her a strong alternative for brands looking to tap into the Southeast Asian market with a focus on travel and lifestyle.

Unique Strengths

  • Strong focus on travel and lifestyle experiences
  • More approachable and relatable content style
  • Direct contact for work inquiries in bio
  • Versatile personal style suitable for various brand aesthetics
Estimated Collaboration Fee: $11.6K~$24K
@chou_ngoc
Chou_ngoc, while similar to the target influencer Tramy Luu in showcasing an elegant and aspirational lifestyle, presents some key differentiators. Chou_ngoc's follower count is significantly lower (43.1K vs 132.3K), positioning her as a micro-influencer compared to Tramy's macro-influencer status. Chou_ngoc's content includes a broader range of activities, such as fitness and sports (paddle tennis), alongside fashion and travel, offering more diverse brand integration opportunities. While both influencers feature luxury items, Chou_ngoc's captions are more concise, relying heavily on visual storytelling. Chou_ngoc's engagement rate is slightly lower (3.38% vs 3.82%), but still healthy. Unlike Tramy, Chou_ngoc's profile indicates a willingness to collaborate, although no explicit 'Paid Partnership' tags are present. Chou_ngoc's content also features more diverse settings, including both urban and resort environments, appealing to a broader audience. Overall, Chou_ngoc offers a more accessible and versatile option for brands seeking an elegant and active lifestyle ambassador.

Unique Strengths

  • Showcases a diverse range of fashion styles, from elegant dresses to activewear.
  • Features luxury accessories prominently, indicating an audience interested in high-end products.
  • Engages in various lifestyle activities, including travel and sports, offering opportunities for diverse brand integrations.
  • Consistently produces high-quality visual content with a polished aesthetic.
Estimated Collaboration Fee: $558~$1.15K

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