thomaschungmanirat - Mega Fashion Influencer & K-Beauty Expert

AI-Based Influencer Analysis | Mega (1.5M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@thomaschungmanirat Influencer Analysis

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Followers 1,462,972
Engagement Rate 6.68%
Viral Reach Rate 51.84%
Location Thailand/China
Influencer Tags
#FashionModel #BeautyInfluencer #MensFashion #KBeauty #LuxuryLifestyle

💡 Profile Overview

Thomas is a male fashion and beauty model known for his sophisticated and trendy lifestyle. His content features high-quality visuals and collaborations with prominent brands in fashion, beauty, and consumer electronics. He presents products in an appealing manner and demonstrates a keen interest in K-culture, making him a strong partner for brands targeting a style-conscious audience.

Personal Brand

Thomas Chungmanirat distinguishes himself through a sophisticated blend of high fashion, K-beauty influence, and tech integration, setting him apart from typical fashion influencers. His professional demeanor and high-quality visuals, coupled with a youthful appearance, create an aspirational yet accessible image. The incorporation of urban travel and cultural experiences into his content provides a unique backdrop, enhancing his appeal to a global audience interested in both style and lifestyle. Thomas's content strategy effectively targets style-conscious millennials and Gen Z, particularly those interested in K-beauty and fashion trends. His strength lies in presenting products in a visually compelling and aspirational manner, resonating with consumers seeking to emulate his polished aesthetic. The inclusion of collaborative content adds a dynamic element, fostering engagement and broadening his reach within his target demographic. Thomas's authenticity stems from his consistent presentation of a stylish, professional persona, coupled with genuine interest in fashion, beauty, and technology. For brand partnerships, leveraging his expertise in visually appealing product presentation and incorporating his travel experiences can enhance campaign effectiveness. Brands should focus on collaborations that align with his established aesthetic and target his engaged follower base, emphasizing high-quality visuals and aspirational messaging.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to consistent, high-quality fashion content. Excels in trendy and luxury menswear, as seen in brand mentions like Louis Vuitton and Celine. Ideal for partnerships with brands like Gucci, Prada, and Balenciaga. Campaigns could include lookbooks, styling guides, and fashion week coverage, promising high ROI. Potential challenge: ensuring relevance for brands outside the high-end spectrum. **BEAUTY (+++):** Strong collaboration readiness, demonstrated by partnerships with brands like Kerastase, The Face Shop, and It's Skin. Particularly effective in K-beauty and skincare, making him suitable for brands like Laneige, Innisfree, and Sulwhasoo. Collaboration opportunities include product reviews, skincare routines, and makeup tutorials, yielding high engagement. A potential challenge is maintaining authenticity with a focus on highly stylized looks. **TECHNOLOGY (++):** Medium collaboration readiness, driven by a proven partnership with Oppo and frequent use of smartphones and tablets in content. Ideal for brands like Samsung, Apple, and Sony. Campaigns could feature product reviews, photography showcases, and integration into lifestyle content. Expected ROI is moderate, with potential for growth. A challenge is ensuring the technology integrates seamlessly with his fashion and beauty focus. **LUXURY (++):** Medium collaboration readiness, given his sophisticated aesthetic and brand mentions of Louis Vuitton and Celine. Suitable for partnerships with luxury brands across fashion, beauty, and lifestyle, such as Dior, Chanel, and Hermès. Collaboration opportunities include exclusive event coverage, product placements, and aspirational lifestyle content. ROI is promising, targeting a high-end consumer base. A potential challenge is maintaining exclusivity and avoiding brand dilution.

Brand Collaboration Strengths

  • Demonstrates consistent high-quality visual content suitable for aspirational brand campaigns.
  • Engages in strong collaborations with diverse brands across fashion, beauty, and technology sectors.
  • Exhibits clear and professional communication for business inquiries.
  • Maintains a strong interest in K-culture, beneficial for brands targeting this demographic.

Collaboration Considerations

  • Content often features another individual, which may dilute the focus for solo campaigns.
  • Captions are frequently in Thai, necessitating localization efforts for non-Thai speaking audiences.

Estimated Collaboration Fees

Feed Post $7K~$14K
Story $2K~$4K
Reels $9K~$19K
Package $14K~$30K

Tags for Collaboration

  • Fashion Model
  • Beauty Influencer
  • Luxury Lifestyle
  • K-Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @thomaschungmanirat is a mega-tier influencer with 1,462,972 followers, specializing in Fashion, Beauty, Lifestyle, Travel, Technology content.
Performance: 6.68% engagement rate with 51.84% viral reach rate.
Pricing: Package collaborations $14K~$30K. Individual posts $7K~$14K.
Alternatives: 3 similar influencers available: @ppnaravit ($394K~$813K), @kongjiro ($22.97K~$47.47K), @prem_space ($30K~$62K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Travel, Technology with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @thomaschungmanirat through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ppnaravit
ppnaravit, while sharing a similar focus on fashion and lifestyle content with thomaschungmanirat, differentiates himself through a stronger emphasis on his identity as a public figure and entertainer. Unlike Thomas, who is primarily recognized as a model, pppnaravit's profile highlights his involvement with GMMTV, suggesting a background in acting or performing arts. This connection to the entertainment industry could open doors for collaborations that extend beyond traditional fashion and beauty campaigns, potentially including opportunities in media and entertainment. While both influencers maintain high visual content standards, pppnaravit's content often includes glimpses into fan events and series promotions, creating a more personal and engaging connection with his audience. This difference in persona and content focus could appeal to brands seeking a more multifaceted influencer with a strong entertainment background.

Unique Strengths

  • Stronger connection to the entertainment industry through GMMTV.
  • More personal and engaging content through fan event participation.
  • High visual content standards with professional photography quality.
  • Broad audience interested in fashion, beauty, and entertainment.
Estimated Collaboration Fee: $394K~$813K
@kongjiro
Kongjiro, while similar to Thomas in his focus on fashion, beauty, and consumer electronics, presents some key differentiators. He appears to be more focused on the Thai market, collaborating with local brands and services like LINE MAN. While both influencers maintain a professional image, Kongjiro's engagement rate is noted as below average, suggesting potentially lower direct audience interaction compared to Thomas. Kongjiro also frequently appears in content with Thomas, which could be a strength for joint campaigns but a weakness for solo brand collaborations. Unlike Thomas, Kongjiro's content does not explicitly highlight K-culture, which may limit his appeal to brands specifically targeting that demographic. Overall, Kongjiro offers a strong alternative with a slightly different audience focus and engagement dynamic.

Unique Strengths

  • Consistently produces high-quality visual content suitable for diverse brand aesthetics.
  • Actively collaborates with a variety of prominent brands across different sectors.
  • Clearly communicates brand messages and product features within content.
  • Demonstrates strong engagement with a large follower base.
Estimated Collaboration Fee: $22.97K~$47.47K
@prem_space
Prem_space, while having a larger follower count than Thomas, exhibits a lower engagement rate. Prem's content spans fashion, beauty, music, and personal moments, offering a versatile approach compared to Thomas's more focused fashion and beauty content. Prem's inferred lifestyle is a trendy urban one, balancing personal interests with professional engagements, while Thomas leans towards a luxury-oriented lifestyle with a strong interest in K-culture. Prem's collaborations include brands like L'Oreal Paris and TikTok Shop, whereas Thomas has worked with brands like Oppo and Kerastase. Prem's content captions are primarily in Thai, similar to Thomas, potentially requiring localization efforts for broader campaigns. Overall, Prem offers a broader lifestyle appeal, while Thomas provides a more specialized focus on high-fashion and K-beauty trends.

Unique Strengths

  • Demonstrates a strong ability to integrate brand products naturally into diverse lifestyle content, from fashion to beauty.
  • Maintains a high visual standard across all posts, ensuring professional and appealing presentation for brand collaborations.
  • Engages with a large and active audience, indicating potential for broad reach and impact in campaigns.
  • Exhibits versatility in content themes, allowing for a wide range of product categories to be promoted effectively.
Estimated Collaboration Fee: $30K~$62K

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