thescented_ - Micro Fragrance Creator & Perfume Enthusiast

AI-Based Influencer Analysis | Micro (15K) | Collaboration Guide • Est. $497-$614 • 3 Similar Influencers
📊 AI Analysis • As of November 03, 2025 • WhoTag.ai

@thescented_ Influencer Analysis

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Followers 15,646
Engagement Rate 0.94%
Viral Reach Rate 32.28%
Location Canada
Influencer Tags
#fragrancelover #perfumeaddict #scentjourney #fragrancetips #perfumehaul

💡 Profile Overview

The Scented is a Canadian fragrance expert and content creator specializing in perfume reviews, collection showcases, and scent discussions. With a YouTube channel boasting 119K subscribers and a dedicated Instagram following, she offers detailed insights into both luxury and affordable fragrances. Her professional approach and engaging content make her a reliable partner for fragrance-related brand collaborations.

Personal Brand

@thescented_ differentiates herself through a combination of high-quality product photography, detailed fragrance descriptions, and a clear passion for both niche and accessible perfumes. This blend allows her to cater to a broad audience of fragrance enthusiasts, setting her apart from creators who focus solely on luxury or mainstream scents. Her professional approach and dedication to in-depth reviews further solidify her position as a reliable source of information in the fragrance community. @thescented_'s target audience likely consists of individuals seeking informed opinions and recommendations on fragrances, ranging from affordable options to high-end niche perfumes. Her content strategy, which emphasizes detailed scent profiles and personal experiences, resonates with this audience by providing valuable insights and fostering a sense of community. The engagement rate of 0.94% suggests a loyal following that appreciates her authentic and engaging tone. @thescented_'s authenticity stems from her genuine passion for fragrances and her commitment to providing honest reviews. This is crucial for building trust with her audience and establishing credibility with brands. Actionable insights for brand partnerships include leveraging her expertise in niche perfumes to promote unique and lesser-known scents, or collaborating on educational content about scent layering and fragrance families. Brands should also consider her ability to reach both luxury and affordable fragrance consumers.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Her expertise in fragrance positions her strongly within the beauty sector, particularly for perfume, skincare, and cosmetic brands seeking authentic reviews and product showcases. Ideal partners include niche fragrance houses like Diptyque and mass-market brands like Sephora. Campaigns could focus on scent layering tutorials, fragrance wardrobe curation, and seasonal fragrance recommendations, promising high ROI due to her engaged audience. Potential challenge lies in expanding beyond fragrance to other beauty categories. **LUXURY (++):** Medium collaboration readiness. While her content features both affordable and luxury fragrances, her sophisticated aesthetic and detailed reviews align well with the luxury market. Brands like Chanel, Dior, and Jo Malone could benefit from collaborations showcasing their high-end perfumes. Campaign opportunities include exclusive fragrance previews, behind-the-scenes content, and luxury gift guides. A potential challenge is ensuring her audience's purchasing power aligns with luxury price points. **LIFESTYLE (+):** Low collaboration readiness. Although her primary focus is fragrance, there's potential to integrate lifestyle elements through home fragrance and self-care routines. Brands like Nest New York (already mentioned) and Diptyque (candles) could be suitable partners. Campaigns could explore the connection between scent and ambiance, or fragrance and personal well-being. The challenge is establishing her credibility beyond fragrance and expanding her content to include broader lifestyle topics.

Brand Collaboration Strengths

  • Deep knowledge and passion for fragrances, demonstrated through detailed reviews.
  • High-quality, clean product photography that highlights the aesthetic appeal of perfumes.
  • Active engagement with her audience, fostering a sense of community.
  • Professional approach with clear business inquiry contact and transparent 'gifted' disclosures.

Collaboration Considerations

  • Content is highly specialized in fragrances, which may limit appeal for brands outside this niche.
  • Audience size is moderate, which might not align with campaigns requiring very broad reach.

Estimated Collaboration Fees

Feed Post $188~$352
Story $47~$106
Reels $225~$493
Package $368~$760

Tags for Collaboration

  • Fragrance Reviews
  • Perfume Collection
  • Luxury Fragrance
  • Niche Perfumes

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @thescented_ is a micro-tier influencer with 15,646 followers, specializing in Beauty, Fragrance content.
Performance: 0.94% engagement rate with 32.28% viral reach rate.
Pricing: Package collaborations $368~$760. Individual posts $188~$352.
Alternatives: 3 similar influencers available: @scenttakes ($54K~$112K), @fragrancefun ($32.5K~$67.2K), @modern_smells_ ($383~$791).
Best For: Brands targeting young demographics interested in Beauty, Fragrance with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @thescented_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@scenttakes
Scenttakes differentiates from the target influencer, thescented_, primarily through audience size and content style. Scenttakes boasts a significantly larger following (210K vs 15K), indicating a broader reach. While both focus on fragrance reviews, Scenttakes incorporates more travel-related content, particularly showcasing perfume shopping experiences in Paris, adding a luxury lifestyle element. Scenttakes' content also leans heavily towards video reviews, contrasting with thescented_'s static images. Scenttakes also has a more explicit commercial focus, indicated by the "FRAGRANCE SALE" callout in the bio and documented paid partnerships. Both influencers cater to a similar niche, but Scenttakes' larger audience and video-centric approach may appeal to brands seeking wider exposure and dynamic content.

Unique Strengths

  • Larger audience size provides broader reach.
  • Video-focused content offers dynamic engagement.
  • Incorporation of travel and luxury lifestyle elements broadens appeal.
  • Explicit commercial focus and history of paid partnerships demonstrate business readiness.
Estimated Collaboration Fee: $54K~$112K
@fragrancefun
Katarzyna Kulewska, known as fragrancefun, differentiates herself from The Scented primarily through audience size and content diversity. With a significantly larger following, fragrancefun offers broader reach, though her engagement rate is slightly lower. While both creators focus on fragrance reviews, fragrancefun also incorporates beauty content, potentially attracting a wider audience. Her visual style is polished and professional, aligning with luxury and beauty products. She actively engages with her followers, fostering a community of fragrance enthusiasts. Her content includes both static imagery and reels, providing a mix of formats. She demonstrates a professional approach to brand collaborations, including discount codes. Overall, fragrancefun offers a larger audience and a slightly broader content scope, while maintaining a focus on high-quality fragrance reviews.

Unique Strengths

  • Larger follower count provides broader reach.
  • Includes beauty content in addition to fragrances, potentially attracting a wider audience.
  • Maintains a polished and professional visual style.
  • Actively engages with followers, fostering a strong community.
Estimated Collaboration Fee: $32.5K~$67.2K
@modern_smells_
Modern_smells_ differentiates itself from the target influencer, thescented_, through a blend of fragrance reviews and lifestyle content, particularly travel. While both share a focus on perfume reviews and a similar follower count, modern_smells_ incorporates scenic travel backdrops into her posts, adding an aspirational element. Her reviews are detailed and honest, providing both positive and critical feedback, which builds trust with her audience. Unlike thescented_, there's no explicit evidence of past paid partnerships, but her high-quality content positions her as a strong candidate for future collaborations. Her engagement rate is below average, but her niche focus and detailed reviews could appeal to brands seeking a highly engaged, specific audience. She also incorporates 'scent stories' to make her reviews relatable and engaging.

Unique Strengths

  • Combines fragrance reviews with travel photography, creating visually appealing content.
  • Provides detailed and honest reviews, building trust with her audience.
  • Incorporates personal anecdotes and 'scent stories' to make reviews relatable.
  • Maintains a professional and polished aesthetic across her posts.
Estimated Collaboration Fee: $383~$791

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