thesalisa._ - Macro Beauty & Fashion Influencer from Indonesia

AI-Based Influencer Analysis | Macro (465K) | Partnership Guide • Est. $7K-$12.3K • 3 Similar Influencers
📊 AI Analysis • As of November 29, 2025 • WhoTag.ai

@thesalisa._ Influencer Analysis

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Followers 465,336
Engagement Rate 7.25%
Viral Reach Rate 174.46%
Location Indonesia
Influencer Tags
#BeautyTips #SkincareRoutine #HairCare #FashionStyle #SmallBusiness

💡 Profile Overview

Lisa, known as thesalisa._, is an Indonesian beauty and lifestyle content creator and small business owner. She focuses on sharing her daily life, beauty routines, and fashion insights, often featuring products from her own brand. Her relatable and authentic content, combined with her entrepreneurial spirit, makes her appealing to brands targeting young, beauty-conscious consumers in Indonesia. She is open to collaborations, as indicated by the business contact information in her bio.

Personal Brand

Lisa differentiates herself through a blend of beauty, skincare expertise, and entrepreneurial spirit, specifically her own fashion brand, Dear Lizzie. Her relatability stems from showcasing realistic routines, including minor skin imperfections, setting her apart from influencers presenting an unattainable ideal. This authenticity, coupled with her Indonesian identity, allows her to connect deeply with a local audience, offering a unique perspective compared to global beauty influencers. Lisa's target audience likely consists of young, beauty-conscious Indonesian women interested in practical skincare and fashion advice. Her content strategy, centered around 'get ready with me' and 'get unready with me' routines, effectively captures attention and provides value. The inclusion of ASMR elements and focus on local brands further enhances engagement by catering to specific interests and preferences within her demographic. Lisa's authenticity is evident in her open communication style, humor, and willingness to show imperfections. For brand partnerships, this translates to a strong potential for genuine endorsements, particularly for skincare, haircare, and fashion brands targeting young Indonesian women. Brands should leverage her DIY fashion background for creative collaborations, such as designing limited-edition items or co-creating content showcasing product integration into her routines.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to Lisa's consistent focus on beauty, skincare, and hair care. Her 'get ready/unready with me' routines provide excellent opportunities for product placement and demonstrations. She excels in showcasing skincare routines and hair care tips, making her ideal for brands like Wardah, Emina, and Scarlett Whitening. Campaign opportunities include product reviews, tutorials, and routine showcases, promising high ROI. A potential challenge is ensuring brand alignment with her existing beauty preferences and routines. **FASHION (+++):** Strong collaboration readiness, particularly given her own fashion brand, Dear Lizzie. She can authentically integrate clothing and accessories into her lifestyle content. Ideal for collaborations with local Indonesian brands like Buttonscarves or internationally recognized brands targeting the Indonesian market, such as Uniqlo. Campaign opportunities include styling videos, outfit showcases, and promoting brand collections. A potential challenge is balancing promotion of her own brand with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. While beauty and fashion are primary, her content touches on lifestyle aspects that can be leveraged. She could partner with brands offering home goods, stationery, or other lifestyle products that align with her creative and entrepreneurial lifestyle. Suitable brands include local Indonesian brands focusing on home decor or stationery, or international brands with a presence in Indonesia. Campaign opportunities include showcasing products in her daily routines or home setting. A potential challenge is ensuring lifestyle content remains authentic and engaging without overshadowing her core beauty and fashion focus. **WELLNESS (++):** Medium collaboration readiness. Lisa's focus on skincare and self-care routines naturally extends to wellness. She could collaborate with brands offering supplements, healthy snacks, or fitness-related products that complement her lifestyle. Ideal for brands like YOUVIT or local Indonesian wellness brands. Campaign opportunities include incorporating wellness products into her daily routines and sharing her personal wellness journey. A potential challenge is ensuring wellness content aligns with her existing brand and resonates with her audience.

Brand Collaboration Strengths

  • Clear business intent with contact information in bio.
  • Engaging content, especially 'get ready/unready with me' reels.
  • Unique perspective as both content creator and small business owner.
  • Authentic persona fostering trust with her audience.

Collaboration Considerations

  • Primary language is Indonesian, limiting reach for non-Indonesian campaigns.
  • Content heavily features her own business, requiring careful brand focus negotiation.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$2K
Reels $3K~$7K
Package $5K~$11K

Tags for Collaboration

  • Indonesian Beauty Influencer
  • Skincare and Haircare
  • DIY Fashion
  • Small Business Collaboration

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @thesalisa._ is a macro-tier influencer with 465,336 followers, specializing in Beauty, Fashion, Lifestyle, Small Business content.
Performance: 7.25% engagement rate with 174.46% viral reach rate.
Pricing: Package collaborations $5K~$11K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @lubabaa_ ($158~$326), @ningsihmiiaa ($121~$249), @xcaachha_ ($63~$130).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Small Business with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @thesalisa._ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lubabaa_
Lubabaa_, a micro-influencer, differentiates herself from the target influencer, thesalisa._, through a stronger emphasis on K-pop culture and a focus on oily and acne-prone skin. While both are Indonesian beauty and lifestyle creators, Lubabaa_'s content includes K-pop fan activities and skincare advice tailored to specific skin concerns. Thesalisa._, on the other hand, focuses more on her small business and general beauty and lifestyle content. Lubabaa_ also showcases volunteering and travel experiences, adding another dimension to her content. Both influencers demonstrate a willingness to collaborate, but Lubabaa_'s smaller follower count results in a significantly lower estimated package cost, making her a potentially more accessible option for brands with smaller budgets. Her niche focus on K-pop and specific skincare concerns could also appeal to brands targeting those specific demographics.

Unique Strengths

  • Niche focus on K-pop and oily/acne-prone skin
  • Active engagement in volunteering and travel
  • Lower cost due to smaller follower count
  • Authentic product reviews
Estimated Collaboration Fee: $158~$326
@ningsihmiiaa
Ningsihmiiaa, a micro-influencer based in Bekasi, Indonesia, focuses on beauty and lifestyle content. Unlike the target influencer, thesalisa._, who also runs her own small business, Ningsihmiiaa primarily acts as a beauty reviewer and reel creator. She also shows a strong interest in K-culture, which differentiates her from the target influencer. While both influencers create content in Indonesian, Ningsihmiiaa's smaller follower count results in a significantly lower estimated package cost. Her engagement rate is below average, which may require brands to implement strategies to boost audience interaction. Ningsihmiiaa's content is engaging and relatable, making her suitable for brands targeting a youthful, Indonesian audience interested in beauty, lifestyle, and K-pop.

Unique Strengths

  • Specializes in beauty reviews and tutorials
  • Strong interest in K-culture
  • Content is relatable and engaging
  • Lower cost for collaborations
Estimated Collaboration Fee: $121~$249
@xcaachha_
Xcaachha_ differentiates herself from the target influencer, thesalisa._, primarily through her smaller follower base and engagement rate, positioning her as a micro-influencer. While both creators focus on beauty and lifestyle content within the Indonesian market, Xcaachha_ emphasizes honest reviews and daily reels, often featuring modest fashion and local cafe culture. She also highlights her personal journey, including her wedding, creating a more intimate connection with her audience. Her content is more geographically focused on the Gresik-Surabaya area. Unlike thesalisa._, who owns small businesses and promotes her own products, Xcaachha_ focuses on reviewing other brands and experiences, making her a potentially more objective partner for collaborations. Her affiliation with multiple creator hubs also suggests a structured approach to brand partnerships.

Unique Strengths

  • Strong focus on honest reviews, building trust with her audience
  • Emphasis on modest fashion and local cafe culture, catering to a specific niche
  • Openness to collaborations, as indicated by "Open Endorsement" in her bio
  • Personal and relatable content, sharing life milestones like her wedding
Estimated Collaboration Fee: $63~$130

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