thesalisa._ - Macro Beauty & Fashion Influencer in Indonesia

AI-Based Influencer Analysis | Macro (446K) | Partnership Guide • Est. $633-$1,041 • 3 Similar Influencers
📊 AI Analysis • As of October 27, 2025 • WhoTag.ai

@thesalisa._ Influencer Analysis

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Followers 446,470
Engagement Rate 7.25%
Viral Reach Rate 174.46%
Location Indonesia
Influencer Tags
#BeautyTips #SkincareRoutine #HairCare #FashionStyle #SmallBusinessOwner

💡 Profile Overview

Lisa, an Indonesian reel creator and small business owner, shares her daily life, beauty routines, and fashion insights, often featuring her own small business products. Her content focuses on practical tips and relatable experiences, making her a compelling voice for brands targeting young, beauty-conscious, and entrepreneurial-minded consumers in Indonesia. She demonstrates clear business intent and creates engaging content, fostering trust with her audience.

Personal Brand

Lisa differentiates herself through a blend of beauty, skincare expertise, and entrepreneurial drive, specifically her own fashion brand, Dear Lizzie. Her content stands out due to its practical advice, relatable tone, and incorporation of humor. Unlike many beauty influencers who focus solely on product promotion, Lisa actively demonstrates her skills in DIY fashion and small business ownership, providing a unique value proposition to her audience. This combination of beauty tips and entrepreneurial content sets her apart from competitors. Lisa's target audience consists of young, beauty-conscious, and entrepreneurial-minded individuals in Indonesia. Her content strategy effectively leverages popular formats like 'get ready with me' and 'get unready with me' routines, appealing to viewers seeking practical beauty advice and relatable lifestyle content. The inclusion of ASMR elements and focus on skincare routines taps into current trends, while showcasing her own fashion brand caters to those interested in supporting local businesses and DIY fashion. Her friendly and humorous communication style fosters a strong sense of community. Lisa's authenticity stems from her relatable approach to beauty, showcasing minor imperfections and offering practical advice rather than unattainable ideals. Her entrepreneurial endeavors further enhance her credibility. For brand partnerships, brands should leverage her DIY fashion expertise and small business ownership. Brands should consider collaborations that involve creating co-branded fashion items or showcasing Lisa's expertise in sewing and design. Skincare brands should focus on campaigns that highlight real results and practical application, aligning with her authentic and relatable approach.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Lisa's content heavily revolves around beauty, skincare, and hair care, making her an ideal partner for brands in these sectors. Her 'get ready/unready with me' routines provide natural integration opportunities. Brands like Wardah, Emina, and Somethinc (Indonesian beauty brands) would benefit from her authentic reviews and tutorials. Expect high ROI through increased brand awareness and product sales. Potential challenge: ensuring sponsored content aligns with her existing beauty aesthetic. **FASHION (+++):** High collaboration readiness. As the owner of Dear Lizzie, Lisa actively promotes her own fashion brand, showcasing her design and styling skills. This makes her a strong candidate for collaborations with local Indonesian fashion brands, online retailers like Shopee and Zalora (Indonesia), or even international brands seeking to tap into the Indonesian market. Expect good ROI through try-on hauls and styling videos. Potential challenge: balancing promotion of her own brand with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. While beauty and fashion are her primary focus, Lisa's content also touches upon lifestyle elements, such as her daily routines and personal interests. This opens opportunities for collaborations with brands in the home goods, stationery, or food & beverage sectors. Brands like KKV (lifestyle store), local Indonesian coffee brands, or even travel-related brands could benefit from partnerships. Expect moderate ROI through integrated product placements and lifestyle-focused content. Potential challenge: ensuring lifestyle collaborations feel authentic and relevant to her audience. **WELLNESS (++):** Medium collaboration readiness. Lisa's focus on skincare and self-care routines naturally extends to the wellness category. There's potential for collaborations with brands offering products or services related to mental health, fitness, or healthy living. Indonesian brands like Mustika Ratu (traditional herbal remedies) or even international fitness apps could be a good fit. Expect moderate ROI through sponsored posts and wellness-focused content. Potential challenge: ensuring wellness collaborations align with her existing content and resonate with her audience.

Brand Collaboration Strengths

  • Demonstrates clear business intent with a contact number in her bio, indicating readiness for collaborations.
  • Creates engaging and relatable content, particularly 'get ready/unready with me' reels, which are popular for beauty and lifestyle products.
  • Possesses a unique blend of content creation and small business ownership, offering a genuine perspective on product integration.
  • Maintains a consistent and authentic persona, fostering trust and connection with her audience.

Collaboration Considerations

  • Primary language in captions is Indonesian, which may limit reach for global campaigns not targeting Indonesian-speaking audiences.
  • Content heavily features her own small business, which might require careful negotiation to ensure brand focus in collaborations.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$2K
Reels $3K~$7K
Package $5K~$11K

Tags for Collaboration

  • Beauty Influencer
  • Skincare Enthusiast
  • Fashion Creator
  • Small Business Owner

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @thesalisa._ is a macro-tier influencer with 446,470 followers, specializing in Beauty, Fashion, Lifestyle, Small Business content.
Performance: 7.25% engagement rate with 174.46% viral reach rate.
Pricing: Package collaborations $5K~$11K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @nrlzkh_ ($301~$621), @miftahrais13 ($157~$324), @miftahrais13 ($157~$324).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Small Business with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @thesalisa._ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@nrlzkh_
Nrlzkh_, also known as ninu, is an Indonesian beauty and lifestyle content creator focusing on product reviews and personal experiences with makeup, skincare, and hair care. Unlike the target influencer, thesalisa._, who also runs a small business and incorporates sewing tips, nrlzkh_ primarily focuses on beauty product reviews and selfies. While both creators are Indonesian and create beauty-related content, nrlzkh_ has a smaller following and a lower engagement rate. However, she has a proven track record of brand collaborations, indicating a readiness for partnerships. Her content is more narrowly focused on beauty, whereas thesalisa._ blends beauty with lifestyle and entrepreneurial content. Nrlzkh_'s strength lies in her authentic and relatable persona, making her a trustworthy voice for product recommendations within her community.

Unique Strengths

  • Demonstrates clear willingness and readiness for brand collaborations, explicitly stating 'Business inq' in her bio.
  • Possesses a proven track record of successful product reviews and collaborations with various beauty and personal care brands.
  • Maintains an authentic and relatable persona, which can foster trust and engagement with her audience for product recommendations.
  • Consistently produces high-quality visual content, particularly selfies and product showcases, suitable for beauty-focused campaigns.
Estimated Collaboration Fee: $301~$621
@miftahrais13
Miftahrais13 differentiates herself from the target influencer, thesalisa._, primarily through her smaller follower count and engagement rate, positioning her as a micro-influencer compared to the target's macro-influencer status. While both creators focus on beauty and lifestyle content within the Indonesian market, Miftahrais13's content leans more towards product reviews and event attendance, showcasing a vibrant urban lifestyle. Her bio explicitly mentions campaign collaborations, indicating a professional approach, but her engagement rate is below average. Unlike thesalisa._, who owns a small business and integrates it into her content, Miftahrais13 focuses on reviewing various brands and exploring urban experiences. This difference in content strategy and audience size presents distinct collaboration opportunities for brands.

Unique Strengths

  • Consistently produces high-quality visual content, especially reels, showcasing products effectively.
  • Demonstrates genuine enthusiasm for beauty and lifestyle products, fostering relatable content.
  • Actively engages with various brands through product features and event attendance, indicating a willingness for partnerships.
  • Maintains a clear and bright aesthetic that aligns well with beauty and lifestyle brands.
Estimated Collaboration Fee: $157~$324
@miftahrais13
Miftahrais13, while sharing the Indonesian origin and beauty/lifestyle focus with the target influencer thesalisa._, presents several key differentiators. Miftahrais13 operates at a micro-influencer level with a smaller follower count and a lower engagement rate, suggesting a more niche or emerging audience. Her content emphasizes product reviews and event attendance, showcasing a willingness to collaborate with brands, but lacks the entrepreneurial aspect of owning a small business like thesalisa._. Miftahrais13's content is also more focused on urban exploration and food culture, adding a different dimension to her lifestyle content. While both influencers create engaging content, thesalisa._'s content is more focused on DIY fashion and beauty tips, while Miftahrais13 focuses on reviewing products and attending events. This makes Miftahrais13 a good fit for brands looking for a product reviewer.

Unique Strengths

  • Consistently produces high-quality visual content, especially reels, showcasing products effectively.
  • Demonstrates genuine enthusiasm for beauty and lifestyle products, fostering relatable content.
  • Actively engages with various brands through product features and event attendance, indicating a willingness for partnerships.
  • Maintains a clear and bright aesthetic that aligns well with beauty and lifestyle brands.
Estimated Collaboration Fee: $157~$324

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