theprettyfola - Macro Fashion Influencer from Nigeria

AI-Based Influencer Analysis | Macro (632K) | Partnership Guide • Est. $20.5K-$33.8K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@theprettyfola Influencer Analysis

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Followers 632,776
Engagement Rate 2.43%
Viral Reach Rate 16.90%
Location Nigeria
Influencer Tags
#fashionstyle #beautyinfluencer #hairgoals #modellife #nigerianfashion

💡 Profile Overview

Folake Babatunde, a Nigerian actor, commercial model, and influencer, showcases glamorous fashion, beauty, and lifestyle content. As a creative director and brand ambassador, she offers a polished and professional image suitable for luxury and high-end brands. Her strong visual content and established brand relationships make her a reliable partner for collaborations.

Personal Brand

Folake Babatunde, known as @theprettyfola, distinguishes herself through a highly polished and professional aesthetic, setting her apart from many lifestyle influencers. Her background as an actor and commercial model contributes to her studio-quality content, emphasizing fashion, beauty, and an aspirational lifestyle. The consistent showcasing of elaborate outfits, diverse hairstyles, and professional makeup, coupled with tagging relevant designers and stylists, positions her as a go-to influencer for brands seeking a sophisticated and glamorous image. Her target audience likely comprises women interested in fashion, beauty, and aspirational living, particularly those with an affinity for African fashion and modern trends. Her content strategy effectively leverages high-quality visuals and engaging interactions, fostering a sense of connection with her followers. The consistent promotion of her own business, Moda Maison, demonstrates entrepreneurial acumen and reinforces her credibility as a tastemaker and style authority. Folake's authenticity stems from her confident yet approachable persona, making her relatable despite her glamorous lifestyle. Actionable insights for brand partnerships include leveraging her expertise in African fashion and beauty to create culturally relevant campaigns. Brands should consider collaborations that showcase her versatility as a model and actor, allowing her to create engaging video content and storytelling opportunities. Her entrepreneurial drive also makes her an ideal partner for brands seeking long-term ambassadorships and co-creation opportunities.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Folake's polished aesthetic and frequent showcasing of elaborate outfits make her an ideal partner for fashion brands. She excels in promoting African-inspired designs and modern, high-end clothing. Potential partners include brands like Lisa Folawiyo Studio, Style Temple, and She By Bena. Campaigns could include lookbook features, styling tips, and event appearances. ROI is expected to be high due to her strong visual content and engaged audience. A potential challenge is ensuring the brand aligns with her luxury aesthetic. **BEAUTY (+++):** Strong collaboration readiness. Folake's expertise in makeup artistry and hairstyling, coupled with her brand ambassadorships with beauty and hair care companies, positions her as a valuable partner. She is particularly suited for promoting hair extensions, makeup products, and skincare lines. Brands like House of Tara, Zaron Cosmetics, and NARS Cosmetics would be a good fit. Collaboration opportunities include tutorials, product reviews, and beauty event coverage. ROI is expected to be high given her established presence in the beauty space. A consideration is ensuring authenticity in product endorsements. **LIFESTYLE (++):** Medium collaboration readiness. Folake's aspirational lifestyle and focus on event decor (Ayanfeola Events And Decor) present opportunities for lifestyle brands. She could promote home decor items, event planning services, and luxury lifestyle products. Brands like The Wedding Guru, Alagbeke, and luxury furniture brands would be a good fit. Campaigns could include showcasing event setups, home styling tips, and promoting luxury experiences. ROI is expected to be moderate, as lifestyle content is not her primary focus. A challenge is integrating lifestyle products seamlessly into her existing content. **LUXURY (++):** Medium collaboration readiness. Folake embodies a glamorous and aspirational lifestyle, aligning well with luxury brands. Her professional photoshoots and high-end fashion choices make her suitable for promoting luxury fashion, beauty, and lifestyle products. Potential partners include luxury brands like Gucci, Dior Beauty, and Moet & Chandon. Collaboration opportunities include event appearances, product placements in photoshoots, and sponsored content showcasing luxury experiences. ROI is expected to be moderate, as her audience may not exclusively consist of luxury consumers. A consideration is ensuring the brand aligns with her personal brand and values.

Brand Collaboration Strengths

  • Strong visual content quality with professional photography and styling.
  • Consistent personal branding as an actor, model, and influencer.
  • Established relationships with multiple brands as an ambassador.
  • Engages with a diverse audience interested in fashion, beauty, and entertainment.

Collaboration Considerations

  • Content primarily focuses on personal styling and professional photoshoots, with less emphasis on daily life or specific product reviews.
  • Limited explicit paid partnership disclosures in content, relying more on bio mentions.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $5K~$10K
Package $7K~$15K

Tags for Collaboration

  • Glamorous Fashion
  • Beauty and Hair
  • Nigerian Influencer
  • Luxury Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @theprettyfola is a macro-tier influencer with 632,776 followers, specializing in Fashion, Beauty, Hair Care, Acting, Commercial Modeling content.
Performance: 2.43% engagement rate with 16.90% viral reach rate.
Pricing: Package collaborations $7K~$15K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @funmiawelewa ($59K~$123K), @bimboademoye ($69K~$143K), @iamkemikorede ($30K~$62K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Hair Care, Acting, Commercial Modeling with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @theprettyfola through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@funmiawelewa
Funmiawelewa differentiates herself from the target influencer, theprettyfola, through her established Nollywood acting career and her active promotion of self-produced movies on YouTube. While both influencers operate within the fashion and beauty space, Funmiawelewa's content is heavily influenced by her acting projects and personal fashion brand, Fashion Envy. She also incorporates elements of her Islamic faith into her content, adding a layer of authenticity and relatability. Her follower count is significantly higher, but her engagement rate is lower, suggesting a broader but less interactive audience. She showcases a blend of glamorous personal style, professional acting endeavors, and occasional religious reflections, engaging her audience with a confident and expressive persona. This blend of entertainment, fashion inspiration, and entrepreneurial spirit makes her a trusted voice for fashion and entertainment-related brands.

Unique Strengths

  • Established Nollywood acting career provides a unique entertainment angle.
  • Active promotion of self-produced movies on YouTube demonstrates entrepreneurial drive.
  • Strong personal brand with a blend of fashion, entertainment, and cultural elements.
  • Larger follower count offers broader reach within the Nigerian market.
Estimated Collaboration Fee: $59K~$123K
@bimboademoye
Bimbo Ademoye, as an alternative influencer, presents a different profile compared to the target influencer, theprettyfola. While both are Nigerian influencers in the entertainment and fashion space, Bimbo has a significantly larger following (4.7M vs 632K). Bimbo's engagement rate is lower (0.86% vs 2.43%), which could impact campaign performance. Bimbo's content focuses heavily on her acting career and movie promotions, whereas theprettyfola showcases a broader range of fashion, beauty, and lifestyle content. This difference in content focus could make Bimbo a better fit for brands specifically targeting the Nollywood audience or promoting film-related products, while theprettyfola might be more suitable for general fashion and beauty campaigns. Bimbo's profile also lacks explicit brand collaborations in the provided data, making it harder to assess her experience with partnerships.

Unique Strengths

  • Larger follower base providing greater reach.
  • Strong presence and recognition within the Nigerian film industry (Nollywood).
  • Focus on movie promotions can be beneficial for film-related campaigns.
  • Versatile fashion sense appealing to a broad audience.
Estimated Collaboration Fee: $69K~$143K
@iamkemikorede
Oluwakemi Adetoro Ojo differentiates herself from the target influencer, Folake Babatunde, through her established career as an award-winning actress and her focus on family-oriented content. While both influencers operate within the Nigerian market and showcase fashion and beauty, Oluwakemi integrates aspects of her personal life as a mother and wife, appealing to a broader audience interested in relatable family dynamics. Her content also emphasizes traditional Nigerian attire and celebrations, highlighting her cultural identity. In contrast, Folake's content is more focused on professional modeling and high-end fashion, targeting a more aspirational and luxury-oriented demographic. Oluwakemi's engagement rate is significantly lower, but her larger follower count provides a wider reach. Her warm and engaging communication style fosters a loyal community, making her a suitable partner for brands seeking a relatable and culturally connected ambassador.

Unique Strengths

  • Strong personal brand as an award-winning actress and public figure.
  • Family-oriented content appealing to a broad audience.
  • Emphasis on traditional Nigerian attire and cultural celebrations.
  • Warm and engaging communication style fostering a loyal community.
Estimated Collaboration Fee: $30K~$62K

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