thatgracegirl - Micro Beauty Creator & Skincare Specialist

AI-Based Influencer Analysis | Micro (13.1K) | Collaboration Guide • Est. $429-$760 • 3 Similar Influencers
📊 AI Analysis • As of November 06, 2025 • WhoTag.ai

@thatgracegirl Influencer Analysis

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Followers 13,132
Engagement Rate 0.86%
Viral Reach Rate 45.29%
Location UK
Influencer Tags
#BeautyEditor #SkincareExpert #BeautyReviews #SkinHealth #BeautyTips

💡 Profile Overview

Grace Day is a beauty editor and esthetician based in Manchester, UK, known for her professional and informative content on skincare, beauty products, and treatments. Her unique positioning as both a journalist and a practitioner makes her a trusted voice in the beauty industry. She appeals to an audience seeking expert advice and authentic reviews, making her a valuable partner for beauty and wellness brands.

Personal Brand

Grace Day differentiates herself through her dual role as a beauty editor and esthetician, positioning her as a highly credible and authoritative voice in the beauty industry. Her 'front line of beauty' perspective, coupled with her professional and informative content style, sets her apart from influencers who primarily focus on personal experiences or trends. This combination of journalistic rigor and practical expertise provides a unique value proposition, making her a trusted resource for discerning beauty enthusiasts. Her target audience likely comprises individuals seeking in-depth, science-backed skincare advice and product reviews. Her content strategy, which emphasizes informative product reviews, skincare routines, and expert insights, resonates with those who value knowledge and efficacy over fleeting trends. The strength of her content lies in its ability to demystify complex beauty topics, making them accessible and actionable for her audience, fostering a community built on trust and education. Grace's authenticity stems from her professional background and dedication to providing factual, unbiased information. Brands seeking partnerships should leverage her expertise by collaborating on educational content, such as ingredient deep dives or myth-busting skincare sessions. Given her mentions of brands like Fenty Skin, Bubble, and Glossier, opportunities exist for sponsored reviews, product development collaborations, or ambassadorships that align with her commitment to effective and mindful beauty.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given Grace's expertise as a beauty editor and esthetician. Her content focuses heavily on skincare, makeup, and personal care, making her an ideal partner for brands in these sectors. She has mentioned brands like Fenty Skin, Glossier, and Rare Beauty, indicating existing interest. Potential partnerships include product reviews, skincare routine demonstrations, and expert advice segments. Expected ROI is high due to her engaged audience and authoritative voice. A potential challenge is ensuring brand alignment with her focus on science-backed and effective solutions. **WELLNESS (++):** Medium collaboration readiness. Grace's focus on skin health and mindful beauty aligns well with the wellness industry. She could partner with brands offering supplements, wellness devices, or holistic health services. Example brands include JSHealth Vitamins or Face Gym. Campaign opportunities include integrating wellness practices into beauty routines and promoting overall well-being. ROI is moderate, as wellness is a secondary focus. A challenge is expanding her content beyond purely external beauty. **LUXURY (++):** Medium collaboration readiness. Grace's professional presentation and curated content style make her suitable for luxury beauty and skincare brands. Her audience likely appreciates high-quality products and expert advice. Potential partners include brands like Aesop or high-end K-beauty brands. Collaboration opportunities include showcasing luxury skincare routines and reviewing premium products. ROI is moderate, as her follower count is relatively smaller, but her engagement is strong. A challenge is balancing luxury endorsements with her focus on accessible beauty advice.

Brand Collaboration Strengths

  • Deep professional expertise as a beauty editor and esthetician.
  • High-quality visual content featuring a wide range of beauty products.
  • Active engagement with her audience through personalized consultations.
  • Established affiliations with reputable publications like Who What Wear UK.

Collaboration Considerations

  • Content primarily focuses on skincare and beauty products.
  • Geographic focus primarily on Manchester, UK.

Estimated Collaboration Fees

Feed Post $173~$325
Story $43~$98
Reels $208~$455
Package $340~$702

Tags for Collaboration

  • Beauty Editor
  • Skincare Expert
  • Product Reviewer
  • UK Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @thatgracegirl is a micro-tier influencer with 13,132 followers, specializing in Beauty, Skincare, Cosmetics, Personal Care, Esthetics, Beauty Journalism content.
Performance: 0.86% engagement rate with 45.29% viral reach rate.
Pricing: Package collaborations $340~$702. Individual posts $173~$325.
Alternatives: 3 similar influencers available: @bluebird.j ($956~$1977), @aquarius8588 ($589~$1.2K), @oh.s.u.n.g.hee ($229~$474).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Cosmetics, Personal Care, Esthetics, Beauty Journalism with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @thatgracegirl through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@bluebird.j
bluebird.j, a K-beauty influencer, differentiates herself from Grace Day through a strong focus on Korean beauty trends and products. While Grace Day offers a UK-centric, professional beauty editor and esthetician perspective, bluebird.j provides insights into the Korean beauty industry, complete with detailed tutorials and product reviews. bluebird.j's content is heavily centered around makeup and skincare, often featuring luxury brands and K-beauty products. Her visual aesthetic is polished and trendy, appealing to a younger demographic interested in the latest Korean beauty innovations. She also has a larger follower base, indicating a broader reach within her niche. This makes her a valuable alternative for brands seeking to target the K-beauty market specifically.

Unique Strengths

  • Strong focus on K-beauty trends and products
  • Larger follower base compared to the target influencer
  • High-quality visual content with a trendy aesthetic
  • Detailed makeup and skincare tutorials
Estimated Collaboration Fee: $956~$1977
@aquarius8588
While both Grace Day and aquarius8588 operate in the beauty and skincare space, key differentiators exist. Grace Day is a UK-based beauty editor and esthetician, providing expert insights and reviews with a focus on professional beauty and skincare. Her content is tailored to a UK audience, and she offers consultations, setting her apart as a hands-on expert. Aquarius8588, on the other hand, is a Korean beauty creator who focuses on K-beauty trends, luxury brands, and detailed product reviews. Her content is primarily in Korean, targeting a domestic audience, though she engages with global luxury brands. Aquarius8588 also incorporates lifestyle elements and family-friendly items, which is less prominent in Grace Day's content. While both are credible, Aquarius8588 has a higher follower count but a lower engagement rate.

Unique Strengths

  • Strong focus on K-beauty trends and products
  • High-quality visual content with a clean, minimalist aesthetic
  • Detailed product reviews with ingredient discussions
  • Collaborations with both high-end luxury and accessible beauty brands
Estimated Collaboration Fee: $589~$1.2K
@oh.s.u.n.g.hee
oh.s.u.n.g.hee differentiates herself from thatgracegirl by focusing primarily on K-beauty and makeup artistry, offering in-depth reviews and tutorials centered around Korean beauty products and techniques. While thatgracegirl has a broader scope within the beauty industry, including skincare and esthetics, oh.s.u.n.g.hee provides a more specialized perspective on K-beauty trends and routines. Her content is heavily product-focused, with detailed explanations and demonstrations, making her a go-to source for enthusiasts specifically interested in Korean cosmetics and skincare. Additionally, her collaboration history includes partnerships with well-known K-beauty brands, further solidifying her expertise in this niche. However, her engagement rate is lower than thatgracegirl, and her primary language is Korean, which may limit her reach to non-Korean speaking audiences.

Unique Strengths

  • Strong niche in K-beauty and skincare, appealing to a targeted audience.
  • Professional expertise as a makeup artist, lending credibility to product reviews.
  • High-quality visual content with clear product focus and detailed explanations.
  • Transparent collaboration practices with clear sponsorship disclosures, building trust.
Estimated Collaboration Fee: $229~$474

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