tangjailerbchu - Macro Fashion Influencer in Bangkok

AI-Based Influencer Analysis | Macro (160K) | Partnership Guide • Est. $2.4K-$4.3K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@tangjailerbchu Influencer Analysis

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Followers 160,570
Engagement Rate 7.78%
Viral Reach Rate 94.24%
Location Thailand
Influencer Tags
#FashionStyle #OOTD #StreetFashion #TrendyLooks #StyleInspo

💡 Profile Overview

TJ is a fashion-forward content creator and model based in Bangkok, Thailand. Her content showcases trendy outfits and accessories, often in collaboration with contemporary brands. With a strong sense of personal style and high-quality visuals, she inspires her audience with accessible and modern fashion choices. TJ is open to collaborations, making her a valuable partner for brands seeking a visually compelling and trend-conscious ambassador.

Personal Brand

TJ distinguishes herself through a blend of high fashion sensibility and accessible everyday style. Her strength lies in curating visually stunning content, showcasing trendy outfits and accessories with a confident and expressive demeanor. Unlike some influencers who focus solely on luxury or overly curated aesthetics, TJ bridges the gap by demonstrating how to incorporate runway-inspired pieces into relatable, urban looks. This approach, combined with her natural modeling talent, sets her apart and broadens her appeal. TJ's content strategy effectively targets a demographic interested in contemporary fashion, urban exploration, and cafe culture. Her visual storytelling and minimal captions cater to an audience that values aesthetic appeal and seeks inspiration for personal style. The high engagement rate suggests a strong connection with her followers, indicating that her content resonates with their aspirations and lifestyle preferences. Her consistent focus on trendy outfits, accessories, and urban settings reinforces her position as a go-to source for modern style inspiration. TJ's authenticity stems from her confident self-expression and consistent aesthetic. Her style feels genuine, not overly manufactured, which builds trust with her audience. For brand partnerships, focusing on collaborations that align with her existing style and interests is crucial. Brands in the fashion, beauty, and lifestyle sectors, particularly those with a focus on urban trends and contemporary design, would benefit from partnering with her. Emphasizing her role as a style icon and leveraging her modeling talent can maximize the impact of these collaborations.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. TJ's content is heavily focused on contemporary fashion and styling, making her an ideal partner for apparel and accessory brands. She showcases a range of styles, from street style to runway, indicating versatility. Brands like Zara, H&M, and local Thai designers would benefit from partnerships. Expect high ROI through outfit showcases and styling tips. Potential challenge: ensuring brand alignment with her personal style. **BEAUTY (++):** Medium collaboration readiness. While fashion is her primary focus, TJ's aesthetic lends itself well to beauty collaborations, particularly in makeup and skincare that complements her looks. Brands like Kiko Milano (already tagged) and other cosmetic brands targeting a trendy, youthful audience would be a good fit. Campaign opportunities include makeup tutorials and skincare routines. Challenge: beauty content is not her primary focus, requiring a strategic approach. **LIFESTYLE (++):** Medium collaboration readiness. TJ incorporates elements of cafe culture and urban exploration into her content, presenting opportunities for lifestyle brands. She could partner with cafes, restaurants, or brands focused on urban living and experiences. Brands like Muji or local lifestyle stores could benefit. Campaigns could include showcasing products in her daily life. Challenge: lifestyle content is secondary to fashion, requiring careful integration. **LUXURY (++):** Medium collaboration readiness. TJ's sophisticated style and high-quality photography make her suitable for luxury brands, particularly in fashion and accessories. She could collaborate with brands like Gucci, Prada, or local luxury designers. Campaign opportunities include showcasing luxury items in her outfits and lifestyle. Challenge: requires careful brand alignment to maintain authenticity.

Brand Collaboration Strengths

  • Strong sense of contemporary fashion and styling.
  • Versatile content, from street style to runway appearances.
  • Actively tags brands, indicating a willingness to partner.
  • High-quality photography enhances brand visibility.

Collaboration Considerations

  • Content primarily focuses on fashion, limiting relevance for other categories.
  • Captions are often minimal, requiring detailed content briefs.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $241~$542
Reels $1K~$3K
Package $2K~$4K

Tags for Collaboration

  • Fashion Apparel
  • Accessories
  • Contemporary Brands
  • Urban Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @tangjailerbchu is a macro-tier influencer with 160,570 followers, specializing in Fashion, Lifestyle, Modeling content.
Performance: 7.78% engagement rate with 94.24% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @fernndw ($1.33K~$2.76K), @boompiak ($670~$1.38K), @a.s.nook ($521~$1.08K).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Modeling with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @tangjailerbchu through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@fernndw
Fernndw, while similar to tangjailerbchu in being a Thai fashion and lifestyle influencer, presents several key differentiators. Fernndw showcases a broader range of interests, including beauty, travel, consumer electronics, and even sports events, whereas tangjailerbchu primarily focuses on fashion and modeling. Fernndw also demonstrates a clear interest in K-beauty, which is absent in tangjailerbchu's profile. Furthermore, Fernndw's content suggests a higher inclination towards luxury consumption, featuring brands like Gucci and Dior, while tangjailerbchu focuses on contemporary brands. Fernndw's engagement rate is significantly lower, which could impact campaign reach. Fernndw's content is primarily in Thai, potentially limiting global campaign effectiveness, unlike tangjailerbchu, who uses some English. Fernndw's bio explicitly states she is open to work opportunities, similar to tangjailerbchu.

Unique Strengths

  • Broader range of interests including beauty, travel, and consumer electronics.
  • Demonstrated interest in K-beauty.
  • Inclination towards luxury brand consumption.
  • Explicitly open to work opportunities.
Estimated Collaboration Fee: $1.33K~$2.76K
@boompiak
Boompiak differentiates herself from TJ by focusing on a broader range of lifestyle content, including food and travel, in addition to fashion. While TJ's content is primarily fashion-focused with a contemporary and trendy aesthetic, Boompiak incorporates more diverse experiences, such as dining at various establishments and exploring different travel destinations. Boompiak's content also has a strong emphasis on Thai culture and lifestyle, which may appeal to brands specifically targeting the Thai market. While TJ's captions are concise and often rely on visual storytelling, Boompiak's captions are predominantly in Thai, potentially limiting engagement with a non-Thai speaking audience. Boompiak also showcases a more luxurious lifestyle, featuring high-end items and brands, which could attract luxury brands seeking collaborations. Boompiak's engagement rate is lower than TJ's, but her viral reach rate is higher.

Unique Strengths

  • Strong focus on Thai lifestyle and culture
  • Broader content range including food and travel
  • Showcases a more luxurious lifestyle
  • Authentic and expressive personality
Estimated Collaboration Fee: $670~$1.38K
@a.s.nook
A.S.Nook differentiates herself from TJ through her broader content focus, encompassing not only fashion but also beauty, hair care, and travel. While TJ primarily showcases contemporary fashion and modeling, A.S.Nook provides detailed product reviews, particularly in beauty and hair care, demonstrating a genuine interest and knowledge in these areas. A.S.Nook's content is primarily in Thai, suggesting a strong focus on the local market, whereas TJ's content is more internationally accessible. A.S.Nook also incorporates personal lifestyle elements, such as her relationship and her cat, creating a more relatable persona. While both influencers are open to collaborations, A.S.Nook's lower engagement rate and smaller follower count may make her a more budget-friendly option for brands targeting a specific Thai-speaking audience.

Unique Strengths

  • Strong focus on the Thai market with content primarily in Thai.
  • Detailed and authentic product reviews, especially in beauty and hair care.
  • Incorporation of personal lifestyle elements for a relatable persona.
  • More budget-friendly option due to lower engagement rate and follower count.
Estimated Collaboration Fee: $521~$1.08K

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