tamia - Macro Pet Content Creator & Small Business Owner in Vancouver

AI-Based Influencer Analysis | Macro (372K) | Partnership Guide • Est. $11.6K-$20.7K • 3 Similar Influencers

@tamia Influencer Analysis

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Followers 372,594
Engagement Rate 2.37%
Viral Reach Rate 69.67%
Location Canada
Influencer Tags
#PetsofInstagram #Birdstagram #FunnyPets #DIYProjects #LifestyleBlogger

💡 Profile Overview

Tamia Overes is a Vancouver-based digital creator known for her humorous and engaging content featuring her pet bird, Prince. As the owner of Pulse Vancity and Millet Moms, she blends her personal life with her entrepreneurial ventures, appealing to a broad audience interested in pets, small business, and relatable everyday moments. Tamia's clear business contact and professional approach make her readily available for brand collaborations.

Personal Brand

Tamia Overes distinguishes herself through a unique blend of pet-centric humor and entrepreneurial drive. Unlike many pet influencers, she actively promotes her tattoo studio, Pulse Vancity, and her other venture, Millet Moms, showcasing a multifaceted identity. This combination of personal charm and professional ambition sets her apart, offering brands access to an audience interested in both lifestyle content and small business ownership. Her focus on Prince, her pet bird, provides a niche within the broader pet influencer landscape. Tamia's content strategy effectively targets an audience that appreciates humor, relatability, and entrepreneurial inspiration. Her strength lies in creating engaging content around everyday life moments, enhanced by her witty personality. The high engagement rate of 2.37% suggests that her audience is highly responsive to her content. Her content strategy resonates with those interested in pet care, tattoo art, and the journey of building a small business, creating a loyal and interactive community. Tamia's authenticity stems from her genuine portrayal of her life as a pet owner and entrepreneur. Her direct and friendly communication style, coupled with her transparent approach to business, fosters trust with her audience. Brands seeking partnerships should leverage her entrepreneurial spirit and pet-loving persona. Actionable insights include collaborations focused on pet products, tattoo-related merchandise, or small business resources, aligning with her established brand and audience interests.

Collaboration Opportunities

**PETS (+++):** High collaboration readiness. Tamia's content is heavily centered around her pet bird, Prince, making her an ideal partner for pet-related brands. She could collaborate with pet food brands like Royal Canin or Hill's, pet toy companies like Kong, or pet insurance providers like Trupanion. Campaign opportunities include product reviews, tutorials on bird care, and showcasing the benefits of pet insurance. High ROI is expected due to her engaged audience of pet owners. Potential challenge: ensuring the brand aligns with her values regarding pet care. **LIFESTYLE (++):** Medium collaboration readiness. Tamia's content showcases aspects of her daily life, including her entrepreneurial ventures and personal style. This opens opportunities for collaborations with brands in the home goods, stationery, or personal care sectors. Potential partners include brands like Homesense, Indigo, or Lush. Campaign opportunities could involve showcasing how these products integrate into her daily routine. ROI is moderate due to the less consistent focus on lifestyle content. Challenge: ensuring the brand aligns with her overall aesthetic and values. **BEAUTY (++):** Medium collaboration readiness. Tamia consistently presents a polished aesthetic in her content, indicating an interest in beauty and personal grooming. This makes her a suitable partner for beauty brands, particularly those focused on makeup and haircare. Potential collaborations include brands like Sephora, L'Oreal, or Aveda. Campaign opportunities could involve makeup tutorials, product reviews, and showcasing her haircare routine. ROI is moderate due to the less frequent focus on beauty-specific content. Challenge: ensuring the brand aligns with her personal style and values.

Brand Collaboration Strengths

  • Strong engagement with a dedicated audience, particularly pet lovers.
  • Proven entrepreneurial experience and business acumen.
  • High-quality visual content with a polished aesthetic.
  • Clear communication and readily available for business inquiries.

Collaboration Considerations

  • Content is heavily centered on her pet bird, potentially limiting brand collaboration scope.
  • No explicit paid partnership history observed, requiring initial trust-building.

Estimated Collaboration Fees

Feed Post $4K~$8K
Story $1K~$3K
Reels $5K~$12K
Package $9K~$18K

Tags for Collaboration

  • Pet Products
  • Small Business Services
  • Lifestyle Brands
  • Humorous Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @tamia is a macro-tier influencer with 372,594 followers, specializing in Pets, Small Business, Lifestyle, Humor content.
Performance: 2.37% engagement rate with 69.67% viral reach rate.
Pricing: Package collaborations $9K~$18K. Individual posts $4K~$8K.
Alternatives: 3 similar influencers available: @official_cats2020 ($3.36K~$6.96K), @retta_put ($1.83K~$3.79K), @sieunniya_ ($1.07K~$2.22K).
Best For: Brands targeting young demographics interested in Pets, Small Business, Lifestyle, Humor with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @tamia through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@official_cats2020
official_cats2020 differentiates from tamia by focusing on cat-related content and K-beauty, while tamia centers around a pet bird and small business ventures. official_cats2020 offers a blend of humorous cat videos and informative Korean beauty product reviews, appealing to a dual audience. Tamia, on the other hand, showcases her life with her pet bird and her entrepreneurial journey. official_cats2020's content strategy is bifurcated, potentially fragmenting audience interest, whereas Tamia's content is more integrated. official_cats2020 actively promotes products with discount codes, indicating a readiness for commercial partnerships, while Tamia's collaboration history is less explicit. official_cats2020's personal presence is limited in most content, which may reduce direct personal connection, unlike Tamia, who often features herself in her posts.

Unique Strengths

  • Expertise in K-beauty through detailed product reviews.
  • Consistently produces engaging and humorous cat-related video content.
  • Actively promotes products with clear calls to action and discount codes.
  • Appeals to a dual audience of pet owners and beauty enthusiasts, offering diverse reach.
Estimated Collaboration Fee: $3.36K~$6.96K
@retta_put
Maretta Putrilian differentiates herself from Tamia Overes through her Indonesian-Korean heritage and focus on a broader range of pets, including sugar gliders and guinea pigs, alongside birds. While Tamia centers her content on a single pet bird and her tattoo business, Maretta showcases a cozy home life with numerous animals and incorporates beauty and lifestyle elements. Maretta's content also highlights her intercultural relationship, appealing to a demographic interested in Korean culture. Her engagement rate is lower, but her unique blend of pet advocacy, personal lifestyle sharing, and cultural identity offers distinct value for targeted brand collaborations, particularly those seeking to reach Indonesian and Korean audiences. She also manages multiple pet-related businesses, indicating an entrepreneurial spirit.

Unique Strengths

  • Deep knowledge and dedication in caring for a wide variety of pets, including exotic animals.
  • Authentic and personal storytelling, particularly regarding her intercultural relationship and daily life.
  • Engagement with K-culture, providing a niche for brands targeting the Indonesian-Korean demographic.
  • Management of multiple pet-related businesses, indicating an entrepreneurial spirit and business acumen.
Estimated Collaboration Fee: $1.83K~$3.79K
@sieunniya_
Sieunniya_, based in South Korea, differentiates herself from Tamia through her strong focus on Korean lifestyle and pet-friendly urban explorations with her dog, Kim Hakong. While Tamia blends pet content with her entrepreneurial ventures in Vancouver, Sieunniya_ centers her content around her life in Seoul and Busan, showcasing local experiences and beauty trends. Sieunniya_ also demonstrates a clear connection to Korean culture, attending local creator events and promoting Korean brands, making her ideal for brands targeting the South Korean market. Her content is visually appealing and professionally produced, with a personal and authentic touch, fostering a strong sense of community with her followers. Unlike Tamia, Sieunniya_ has experience with sponsored content, indicating familiarity with brand partnership requirements.

Unique Strengths

  • Strong engagement with pet-related content, particularly dog owners.
  • High-quality visual content showcasing a professional aesthetic.
  • Authentic and relatable captions fostering trust with her audience.
  • Experience with sponsored content and brand partnerships.
Estimated Collaboration Fee: $1.07K~$2.22K

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