surya_14kumar - Celebrity Cricket Icon from Mumbai

AI-Based Influencer Analysis | Celebrity (19.0M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 13, 2025 • WhoTag.ai

@surya_14kumar Influencer Analysis

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Followers 19,014,845
Engagement Rate 5.29%
Viral Reach Rate 53.06%
Location India/UAE
Influencer Tags
#Cricket #Fitness #India #Athlete #SportsIcon

💡 Profile Overview

Surya Kumar Yadav, also known as SKY, is a celebrated Indian cricketer renowned for his dedication, teamwork, and national pride. His content showcases his athletic journey, achievements, and rigorous training, appealing to a broad audience, especially in India. With a professional and aspirational tone, he offers glimpses into his family life and personal interests, making him an ideal partner for brands seeking to connect with a loyal and engaged community.

Personal Brand

Surya Kumar Yadav, known as SKY, distinguishes himself through his exceptional cricketing talent and relatable persona. Unlike many sports figures, he blends athletic excellence with a down-to-earth image, showcasing both his professional dedication and personal values. His unique value proposition lies in his status as a national sports hero combined with a family-oriented image, fostering a strong, loyal community of followers. This combination sets him apart from competitors who may focus solely on athletic achievements or lack a genuine connection with their audience. SKY's target audience is likely composed of cricket enthusiasts, fitness advocates, and individuals who value family and national pride. His content strategy effectively leverages his athletic journey, team camaraderie, and personal life, creating a holistic and engaging narrative. By sharing moments of training, achievements, and family celebrations, he fosters a strong connection with his followers, appealing to their aspirations for success, fitness, and a balanced lifestyle. This approach strengthens his influence and cultivates a loyal community. SKY's authenticity stems from his consistent portrayal of dedication, teamwork, and gratitude. His genuine communication style and glimpses into his personal life resonate with his audience, fostering trust and admiration. For brand partnerships, it is crucial to align with brands that share his values of sportsmanship, family, and national pride. Brands focused on fitness, sports equipment, or family-oriented products would be particularly well-suited, ensuring a seamless and credible integration with his personal brand.

Collaboration Opportunities

**SPORTS (+++):** High collaboration readiness. Surya Kumar Yadav's primary focus is cricket, making him an ideal partner for sports equipment, apparel, and nutrition brands. He already has partnerships with Reebok and Sareen Sports. Potential sponsors include Adidas, Nike, and Puma. Campaign opportunities include product endorsements, training content, and athlete-focused storytelling. High ROI due to his established sports credibility and large, engaged audience. Potential challenge is ensuring brand alignment with his existing partnerships. **FASHION (++):** Medium collaboration readiness. While not his primary focus, Surya's public appearances and endorsements offer opportunities for fashion brands, particularly in athleisure and casual wear. Ideal for brands like Adidas (beyond sports apparel), Myntra, and local Indian fashion brands. Campaign opportunities include style guides, outfit showcases, and event appearances. Medium ROI as fashion is not his core content. Potential challenge is competing with his strong sports image. **FOOD & BEVERAGE (++):** Medium collaboration readiness. Surya's partnership with Sprite demonstrates potential in this category. He could collaborate with energy drink, healthy snack, or beverage brands. Ideal for brands like Red Bull, Gatorade, or local Indian beverage companies. Campaign opportunities include promoting healthy lifestyles, product placement in training content, and social media endorsements. Medium ROI as food and beverage are secondary to his sports career. Potential challenge is maintaining a health-conscious image. **WELLNESS (++):** Medium collaboration readiness. As a professional athlete, Surya embodies fitness and well-being, making him suitable for wellness brands. He could partner with fitness equipment, supplements, or recovery product companies. Ideal for brands like Cure.fit, MuscleBlaze, or local Indian wellness brands. Campaign opportunities include workout routines, nutritional advice, and promoting a healthy lifestyle. Medium ROI as wellness is closely tied to his sports career. Potential challenge is ensuring authenticity and avoiding overly promotional content.

Brand Collaboration Strengths

  • Established athlete with a large and engaged audience, particularly in India.
  • Consistently produces high-quality content related to professional sports and personal life.
  • Demonstrates professionalism in brand partnerships with clear disclosures.
  • Exhibits strong patriotic appeal and team spirit, resonating with a broad Indian audience.

Collaboration Considerations

  • Content is heavily focused on cricket, which might limit appeal for brands outside the sports or general lifestyle categories.
  • Geographic focus is predominantly India, which could limit global campaign reach for brands targeting a wider international audience.

Estimated Collaboration Fees

Feed Post $61K~$114K
Story $15K~$34K
Reels $73K~$160K
Package $119K~$246K

Tags for Collaboration

  • Sports Apparel
  • Fitness Equipment
  • Nutritional Supplements
  • Sports-related Technology

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @surya_14kumar is a mega-tier influencer with 19,014,845 followers, specializing in Sports, Athlete Lifestyle, Fitness, Family, Travel content.
Performance: 5.29% engagement rate with 53.06% viral reach rate.
Pricing: Package collaborations $119K~$246K. Individual posts $61K~$114K.
Alternatives: 3 similar influencers available: @virat.kohli ($648K~$1.34M), @rohitsharma45 ($207K~$428K), @jaspritb1 ($122K~$253K).
Best For: Brands targeting young demographics interested in Sports, Athlete Lifestyle, Fitness, Family, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @surya_14kumar through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@virat.kohli
Virat Kohli, as an alternative to Surya Kumar Yadav, offers a broader global appeal due to his immense popularity and recognition as a cricket icon. While both share a strong connection to Indian cricket, Kohli's influence extends beyond regional boundaries, making him suitable for brands targeting a larger international audience. His content showcases a blend of professional achievements, family life, and personal milestones, resonating with a diverse demographic. Kohli's established persona, built on hard work and integrity, provides authentic endorsement opportunities, although his focus on sports and family may limit the range of suitable brand categories. His luxury consumption patterns also open doors for collaborations with high-end brands.

Unique Strengths

  • Global Recognition and Massive Fanbase
  • Strong Family Values and Patriotic Image
  • High-Quality, Professional Content Production
  • Structured Approach to Brand Partnerships
Estimated Collaboration Fee: $648K~$1.34M
@rohitsharma45
Rohit Sharma, while similar to Surya Kumar Yadav in being a prominent Indian cricketer, presents some key differentiators for brand collaborations. Sharma has a larger follower base, indicating a potentially wider reach. His content includes family moments and travel, broadening his appeal beyond sports. He has collaborated with brands in electronics and travel, showcasing versatility. Unlike Yadav, Sharma's content is less focused on fitness and more on lifestyle, making him suitable for brands targeting a broader audience. His family-centric image may appeal to brands focused on family values. While both are premium collaborators, Sharma's diverse interests and brand collaborations offer a different avenue for brands seeking to engage with the Indian audience.

Unique Strengths

  • Larger follower base for potentially wider reach
  • Family-oriented content broadens appeal beyond sports
  • Diverse brand collaborations across electronics and travel
  • Strong association with Indian culture and family values
Estimated Collaboration Fee: $207K~$428K
@jaspritb1
Jasprit Bumrah, while similar to Surya Kumar Yadav as an Indian cricketer, presents some key differentiators for brand collaborations. Bumrah's content showcases a disciplined and performance-driven approach, emphasizing his athletic achievements and dedication to cricket. He also integrates glimpses of his family life, adding a relatable dimension to his persona. Unlike Yadav, Bumrah has collaborated with a broader range of brands, including technology and finance companies, indicating a wider appeal beyond sports-specific endorsements. His serious and focused demeanor may be more suitable for brands seeking to convey reliability and expertise. While both have a strong Indian following, Bumrah's brand partnerships suggest a potential for campaigns targeting a more diverse audience.

Unique Strengths

  • Strong credibility as a professional athlete, lending authenticity to fitness and performance-related endorsements.
  • Consistently produces high-quality, professional content suitable for major brand campaigns.
  • Engages a large and dedicated audience, particularly within the sports and fitness demographics in India.
  • Exhibits a clear and professional approach to brand partnerships with explicit contact information and consistent disclosure.
Estimated Collaboration Fee: $122K~$253K

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