stilizovana - Micro Fashion & Beauty Creator from Belgrade
@stilizovana Influencer Analysis
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💡 Profile Overview
Jovana Arsić Zbiljić is a Serbian fashion, beauty, and lifestyle content creator and journalist. She presents a polished and professional image, focusing on elegant style, travel, and beauty trends. With a strong engagement rate and a growing focus on maternity content, she is well-positioned for collaborations with brands targeting a sophisticated and family-oriented audience.
Personal Brand
Jovana Arsić Zbiljić, known as @stilizovana, distinguishes herself through a blend of professional journalism experience and authentic personal storytelling, particularly her pregnancy journey. This combination sets her apart from typical fashion and beauty influencers. Her content is characterized by high-quality visuals and a consistent aesthetic, showcasing elegant style and aspirational travel, creating a polished yet relatable image. This curated approach, coupled with her Serbian background, offers a unique perspective within the influencer landscape. Her target audience likely comprises women interested in fashion, beauty, travel, and lifestyle content, with a growing segment focused on maternity. Her content strategy effectively leverages visually appealing imagery and personal narratives to foster engagement. The consistent aesthetic and focus on elegant style resonate with those seeking inspiration for their own fashion and lifestyle choices. The inclusion of her pregnancy journey broadens her appeal, attracting followers who appreciate authenticity and relatable content during this life stage. Jovana's authenticity stems from sharing personal milestones and engaging warmly with her audience. Brands seeking partnerships should leverage her credibility as a journalist and her genuine connection with her followers. Actionable insights include collaborations that highlight her expertise in fashion styling and beauty trends, as well as partnerships that align with her travel and maternity content. Brands should focus on long-term collaborations that allow her to authentically integrate products and services into her lifestyle.
Collaboration Opportunities
**FASHION (+++):** High collaboration readiness. Jovana's content consistently showcases elegant and trendy fashion, making her ideal for partnerships with clothing, accessories, and footwear brands. Her style leans towards dresses and sophisticated outfits, aligning well with brands like Mango, Zara, and local Serbian designers. Campaign opportunities include styling videos, outfit showcases, and event appearances. Potential challenges may arise if brands seek a more diverse range of styles beyond her signature elegance. **BEAUTY (+++):** High collaboration readiness. Evidenced by her existing partnership with Maybelline, Jovana is well-positioned for collaborations with beauty brands, particularly in makeup and skincare. Her content often features beauty routines and product reviews, making her suitable for brands like L'Oreal, Dior Beauty, and local Serbian beauty brands. Campaign opportunities include makeup tutorials, skincare routines, and beauty event coverage. A potential challenge is ensuring authenticity with sponsored content, given her focus on high-quality visuals. **LIFESTYLE (++):** Medium collaboration readiness. Jovana's content touches on various lifestyle aspects, including travel and her pregnancy journey, creating opportunities for collaborations with brands in home goods and family-oriented products. She could partner with brands like IKEA, Chicco, or local Serbian lifestyle brands. Campaign opportunities include home decor showcases, baby product reviews, and family travel vlogs. A potential challenge is that lifestyle content is not her primary focus, requiring careful integration with her existing fashion and beauty themes. **TRAVEL (++):** Medium collaboration readiness. Jovana's visually appealing travel content, featuring European destinations and luxury resorts, makes her suitable for collaborations with hotels, airlines, and tourism boards. She could partner with brands like Four Seasons Hotels, Turkish Airlines, or the Serbian National Tourism Organisation. Campaign opportunities include hotel reviews, destination guides, and travel vlogs. A potential challenge is the Serbian language barrier for global campaigns.
Brand Collaboration Strengths
- Demonstrates professional content quality with a consistent aesthetic and high visual standards.
- Maintains clear communication for business inquiries, as indicated by the contact information in her bio.
- Possesses demonstrated experience in brand collaborations, including a long-standing partnership with Maybelline and promotions for fashion brands.
- Exhibits an engaging and positive persona, fostering a friendly connection with her audience.
Collaboration Considerations
- Content is primarily in Serbian, which may limit reach for global campaigns targeting non-Serbian speaking audiences.
- The engagement rate is noted as below average, suggesting that while her content is high quality, audience interaction might not be as strong as some brands prefer.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @stilizovana through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Stronger focus on family-oriented content, appealing to brands targeting young families.
- Frequent showcasing of luxury brands, indicating a higher disposable income among her audience.
- Captions primarily in English, offering broader appeal.
- More modern and urban aesthetic compared to the target influencer.
Unique Strengths
- Higher engagement rate compared to the target influencer.
- Strong focus on current fashion trends and street style.
- Experience collaborating with notable brands in the fashion and beauty industry.
- Presents a modern and chic aesthetic appealing to a younger demographic.
Unique Strengths
- Consistently produces high-quality visual content with a strong focus on fashion and lifestyle.
- Actively engages with various fashion and beauty brands through tagging and mentions.
- Has a proven track record of commercial collaboration, as evidenced by providing discount codes for brands.
- Features diverse fashion styles that can appeal to a wide range of brand aesthetics and target audiences.
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