soooly_binky - Macro Influencer specializing in Fashion & Beauty

AI-Based Influencer Analysis | Macro (278K) | Partnership Guide • Est. $9.1K-$15K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@soooly_binky Influencer Analysis

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Followers 278,483
Engagement Rate 1.12%
Viral Reach Rate 40.06%
Location SD
Influencer Tags
#dentistlife #fashionstyle #travelgram #beautyinfluencer #lifestyleblogger

💡 Profile Overview

Aseel, a dentist and entrepreneur, showcases her fashion-forward style and travel experiences. She owns a lash business, demonstrating her entrepreneurial spirit and beauty industry knowledge. Her content appeals to those interested in a balanced, successful, and stylish lifestyle, and she is open to brand collaborations.

Personal Brand

Aseel, known as @soooly_binky, differentiates herself through the intersection of her professional identity as a dentist, her entrepreneurial venture with Soola Lashes, and her lifestyle influencer persona. This combination sets her apart from typical fashion or travel influencers, offering a unique blend of credibility and aspirational content. Her focus on high-quality visuals and elegant style further enhances her appeal, creating a polished and sophisticated brand image. This multi-faceted approach allows her to connect with a broader audience seeking inspiration in both professional and personal spheres. Her target audience likely comprises young, professional women interested in fashion, beauty, and travel, who aspire to a balanced and successful lifestyle. Her content strategy, centered around visually appealing mirror selfies and travel shots, effectively showcases her fashion sense and lifestyle. The strength of her content lies in its aspirational quality, portraying a life that is both attainable and desirable. This approach resonates with her audience's desire for self-improvement and inspiration, fostering a strong connection through shared interests and aspirations. Aseel's authenticity stems from her genuine portrayal of her professional life as a dentist alongside her passion for fashion and beauty. This transparency builds trust with her audience. For brand partnerships, actionable insights include focusing on collaborations that align with her professional expertise (dental hygiene products) or her entrepreneurial venture (beauty tools, lash care). Brands should leverage her credibility as a dentist and her stylish persona to create authentic and engaging content that resonates with her audience's aspirations.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Aseel's consistent display of diverse fashion styles, ranging from casual to elegant. She showcases both high-end brands like Chanel and Louis Vuitton and more accessible brands like Nike, indicating a broad appeal. Ideal for partnerships with fashion retailers like ASOS or Farfetch, as well as contemporary brands such as Mango or Zara. Campaign opportunities include styling videos, outfit showcases, and trend spotlights. Potential challenge lies in ensuring sponsored content aligns with her personal style to maintain authenticity. **BEAUTY (+++):** Strong collaboration readiness, particularly in the lash and skincare sectors, given her own lash business (Soola Lashes) and mentions of Dr Koki Skin Care Spa. This demonstrates both entrepreneurial experience and a genuine interest in beauty products. Ideal for partnerships with brands like Sephora, Huda Beauty, or local beauty brands seeking to expand their reach in the Middle Eastern market. Campaign opportunities include product reviews, makeup tutorials, and skincare routines. A potential challenge is managing audience expectations regarding product efficacy and personal preferences. **TRAVEL (++):** Medium collaboration readiness. Aseel's travel photography and experiences present an opportunity for partnerships with travel-related brands. She showcases visually appealing destinations, making her suitable for collaborations with hotels, airlines, or travel agencies targeting a stylish and aspirational audience. Potential partners include Emirates, Qatar Airways, or luxury hotel chains like Four Seasons. Campaign opportunities include destination spotlights, travel vlogs, and hotel reviews. The challenge lies in the infrequency of travel-specific content compared to fashion and beauty. **LUXURY (++):** Medium collaboration readiness. Aseel's style and brand mentions (Chanel, Louis Vuitton) suggest an affinity for luxury goods. This opens opportunities for collaborations with luxury brands seeking to reach a Middle Eastern audience. Potential partners include luxury fashion houses, high-end jewelry brands like Cartier, or luxury skincare brands. Campaign opportunities include product placements, event appearances, and lifestyle content showcasing luxury items. A potential challenge is ensuring the content resonates with her broader audience, who may not exclusively consume luxury goods.

Brand Collaboration Strengths

  • Professional background as a dentist adds credibility.
  • Strong and versatile fashion sense appeals to a broad audience.
  • Entrepreneurial experience with her lash business provides practical beauty product knowledge.
  • Open to collaboration, as indicated in her bio.

Collaboration Considerations

  • Engagement rate is below average.
  • Content primarily in Arabic may limit reach for global campaigns.

Estimated Collaboration Fees

Feed Post $3K~$6K
Story $1K~$2K
Reels $4K~$9K
Package $7K~$14K

Tags for Collaboration

  • Dentistry
  • Fashion
  • Beauty
  • Travel

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @soooly_binky is a macro-tier influencer with 278,483 followers, specializing in Dentistry, Fashion, Beauty, Travel content.
Performance: 1.12% engagement rate with 40.06% viral reach rate.
Pricing: Package collaborations $7K~$14K. Individual posts $3K~$6K.
Alternatives: 3 similar influencers available: @nihalmoussa_ ($52K~$108K), @najlaa.diary ($31K~$65K), @sara.dentista ($23K~$48K).
Best For: Brands targeting young demographics interested in Dentistry, Fashion, Beauty, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @soooly_binky through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@nihalmoussa_
Nihalmoussa_ shares several similarities with soooly_binky, including their focus on beauty, fashion, and lifestyle content, as well as their Middle Eastern background and similar follower counts. Both influencers are dentists and entrepreneurs, owning their own businesses. However, Nihalmoussa_ distinguishes herself through a more glamorous and polished aesthetic, often featuring luxury accessories and high-end travel destinations. Her content is heavily focused on personal style and appearance, with minimal captions and a strong emphasis on visual storytelling. While both are open to collaboration, Nihalmoussa_'s content appears to be more geographically centered in Egypt, potentially limiting her reach for international campaigns. Her engagement rate is also lower than soooly_binky's, but her strong visual aesthetic and professional background make her a compelling alternative for brands targeting a sophisticated Middle Eastern audience.

Unique Strengths

  • Highly polished and professional visual aesthetic
  • Clear niche in beauty and fashion, supported by her dental background and business ownership
  • Explicitly open to business inquiries, indicating a proactive approach to brand partnerships
  • Content showcases an aspirational and glamorous lifestyle
Estimated Collaboration Fee: $52K~$108K
@najlaa.diary
Najlaa.diary, like soooly_binky, is a dentist and lifestyle influencer from the Middle East, specifically Iraq, offering a similar blend of professional insights and personal content. However, Najlaa's follower count is significantly lower at 121K compared to soooly_binky's 278K. Najlaa's content focuses more on her daily life, cafe visits, and book reviews, with a strong emphasis on personal growth and self-reflection, while soooly_binky showcases a more fashion-forward and travel-oriented lifestyle. Najlaa's engagement rate is also lower, at 0.1% compared to soooly_binky's 1.12%. Najlaa's content is primarily in Arabic, similar to soooly_binky, which may limit reach for global campaigns. Both influencers demonstrate a willingness to collaborate, but Najlaa's brand collaborations are less visible, suggesting potential for first-time collaboration guidance.

Unique Strengths

  • Professional expertise in dentistry provides a unique angle for health and wellness brands.
  • Thoughtful content around personal growth resonates with an audience interested in mindful living.
  • High-quality visual aesthetic with well-composed photos appeals to beauty and lifestyle brands.
  • Clear willingness for brand collaborations indicates an open and professional approach.
Estimated Collaboration Fee: $31K~$65K
@sara.dentista
Dr. Sara Jamal, a dentist based in Dubai, offers a compelling alternative to soooly_binky. While both influencers operate in the beauty and lifestyle space, Dr. Sara distinguishes herself with a strong emphasis on her dental expertise, creating content around cosmetic dentistry and dental health. This focus provides a unique angle for brands in the oral care or beauty sectors. Unlike soooly_binky, Dr. Sara's content also showcases a luxury lifestyle, appealing to a more affluent audience. However, her engagement rate is below average, and she doesn't explicitly state a willingness to collaborate, which may require more direct outreach. Her primary language is Arabic, similar to soooly_binky, potentially limiting reach for global campaigns. Despite these differences, Dr. Sara's professional background and glamorous aesthetic make her a viable option for brands seeking a credible and sophisticated influencer in the Middle East.

Unique Strengths

  • Strong professional authority in dentistry.
  • High-quality visual content with a glamorous aesthetic.
  • Clear personal branding as a successful female professional in Dubai.
  • Appeals to a luxury-oriented audience.
Estimated Collaboration Fee: $23K~$48K

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