soha_fairoz - Macro Lifestyle Influencer & Travel Enthusiast

AI-Based Influencer Analysis | Micro (99K) | Partnership Guide • Est. $2.3K-$4.2K • 3 Similar Influencers

@soha_fairoz Influencer Analysis

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Followers 99,818
Engagement Rate 1.02%
Viral Reach Rate 35.18%
Location Bangladesh/Vietnam
Influencer Tags
#LifestyleBlogger #TravelGram #FashionStyle #FoodieAdventures #ParentingLife

💡 Profile Overview

Soha Fairoz is a digital creator focusing on lifestyle, travel, fashion, and food content, recently incorporating parenting themes. Her approachable and aspirational style, combined with her engaging tone, attracts a wide audience. She is open to collaborations, as indicated by her provided business email and willingness to collaborate.

Personal Brand

Soha Fairoz differentiates herself through a blend of lifestyle, travel, and fashion content, presented with an approachable yet aspirational aesthetic. Her focus on diverse cultural experiences, particularly Vietnamese culture, alongside relatable family moments, sets her apart. While many influencers cover similar topics, Soha's authentic engagement and positive tone create a unique connection with her audience. This positions her as more than just a trendsetter; she is a relatable guide to experiencing life's pleasures. Soha's content strategy resonates strongly with an audience interested in travel, fashion, and culinary experiences, particularly those seeking inspiration for their own lifestyles. Her strengths lie in visually appealing content, showcasing her personal style and adventures. The inclusion of parenting content and relatable daily moments broadens her appeal, fostering a sense of community among followers who share similar interests. Her engagement rate suggests a loyal audience actively interacting with her posts. Soha's authenticity stems from sharing personal experiences and cultural heritage, making her relatable and trustworthy. For brand partnerships, focusing on brands aligned with her lifestyle, travel, or fashion interests would be most effective. Brands could leverage her South Asian heritage to reach a specific demographic. Actionable insight: collaborate with travel agencies specializing in Southeast Asia or fashion brands featuring diverse cultural influences to maximize impact and resonance.

Collaboration Opportunities

**FASHION (++):** Medium collaboration readiness. Soha's content showcases a diverse range of fashion styles, from traditional attire to casual wear and vacation outfits, making her suitable for partnerships with brands like ASOS, SHEIN, and local South Asian designers. Her focus on outfit-of-the-day posts and travel-related fashion provides opportunities for campaign integration. Potential challenges include the need to establish consistent fashion-focused content and demonstrate a strong understanding of current trends. **TRAVEL (+++):** High collaboration readiness. Soha's travel content, particularly her experiences in Vietnam, positions her as an ideal partner for travel-related brands. She could collaborate with airlines like Qatar Airways, hotels such as the Marriott, and travel agencies specializing in South Asian destinations. Campaign opportunities include destination reviews, travel tips, and showcasing travel essentials. Her engaging storytelling and visually appealing content are expected to generate a high ROI. **FOOD & BEVERAGE (++):** Medium collaboration readiness. Soha's interest in brunching, coffee culture, and Vietnamese cuisine presents opportunities for partnerships with food and beverage brands. She could collaborate with cafes like Starbucks, restaurants specializing in Vietnamese cuisine, and beverage companies. Campaign opportunities include restaurant reviews, recipe demonstrations, and showcasing food-related products. Potential challenges include the need to diversify her food-related content and demonstrate a strong understanding of culinary trends. **LIFESTYLE (++):** Medium collaboration readiness. Soha's lifestyle content, including her focus on family and parenting, opens avenues for collaborations with brands in the lifestyle sector. She could partner with brands like IKEA for home decor, or Johnson & Johnson for infant care products. Campaign opportunities include showcasing lifestyle products, sharing personal experiences, and creating relatable content. Potential challenges include the need to maintain authenticity and relevance with her audience.

Brand Collaboration Strengths

  • Strong personal brand as a Digital Creator with a significant following.
  • Diverse content spanning lifestyle, travel, fashion, and food, appealing to a wide range of audience interests.
  • Engaging and positive tone fosters a welcoming community environment.
  • Clear contact information for business inquiries showcases a professional approach.

Collaboration Considerations

  • Below-average engagement rate may require brands to focus on reach and impressions.
  • Limited explicit paid partnership history may necessitate initial trust-building.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $150~$337
Reels $1K~$2K
Package $1K~$2K

Tags for Collaboration

  • Lifestyle Brand Partnerships
  • Travel and Tourism Campaigns
  • Fashion and Apparel Collaborations
  • Food and Beverage Promotions

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @soha_fairoz is a micro-tier influencer with 99,818 followers, specializing in Lifestyle, Travel, Fashion, Food, Parenting content.
Performance: 1.02% engagement rate with 35.18% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @tanisthabasu ($23K~$48K), @mklifestyle__ ($17K~$37K), @_imgony ($1.02K~$2.11K).
Best For: Brands targeting young demographics interested in Lifestyle, Travel, Fashion, Food, Parenting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @soha_fairoz through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@tanisthabasu
Tanistha Basu differentiates herself from Soha Fairoz through her focus on fashion education and styling for all body types, incorporating a "fashion with science" approach. While Soha's content spans lifestyle, travel, fashion, and food with a recent emphasis on parenting, Tanistha specializes in making fashion accessible and understandable, creating infotainment reels. Tanistha's content also features her personal life, including family adventures and travels, but her primary focus remains on providing valuable fashion insights. Her bio highlights her expertise as a "Style Educator" and "SME of info-tainment reels," setting her apart as a knowledgeable and informative creator in the fashion niche. Tanistha's engagement rate is below average, but her follower count is higher than Soha's.

Unique Strengths

  • Specializes in fashion education and styling for all body types.
  • Incorporates a "fashion with science" approach into her content.
  • Creates engaging infotainment reels that break down fashion concepts.
  • Demonstrates a versatile personal style and global travel experiences.
Estimated Collaboration Fee: $23K~$48K
@mklifestyle__
Meshhal (mklifestyle__) differentiates herself from Soha Fairoz through a stronger focus on UK-based fashion, food, and travel content, appealing to an audience interested in exploring local experiences. While Soha's content spans multiple countries and includes parenting themes, Meshhal's is more geographically concentrated and targets a single, independent demographic. Meshhal also demonstrates a higher likelihood of brand collaboration experience, as evidenced by explicit ad disclosures in her content. Her content showcases a polished aesthetic and a keen eye for current trends, making her a suitable partner for brands seeking authentic lifestyle integration within the UK context. While both influencers have below-average engagement rates, Meshhal's focus on a specific region and her prior brand collaborations may offer a more targeted and reliable partnership for brands looking to engage with a UK-based audience.

Unique Strengths

  • Strong focus on UK-based fashion, food, and travel content.
  • Demonstrates prior experience with brand collaborations.
  • Polished aesthetic and keen eye for current trends.
  • Targets a single, independent demographic.
Estimated Collaboration Fee: $17K~$37K
@_imgony
_imgony differentiates herself from Soha Fairoz through a strong focus on Korean culture, travel, and beauty. While Soha Fairoz covers a broader range of lifestyle topics including parenting, _imgony specializes in content related to Korean travel destinations, K-beauty product reviews, and culinary experiences. _imgony's content is heavily influenced by her travels across 14 countries and 38 cities, providing a global perspective with a Korean lens. She also demonstrates a clear professional approach to collaborations, often featuring sponsored content with detailed reviews. This makes her a suitable choice for brands targeting audiences interested in Korean trends and experiences, whereas Soha Fairoz is better suited for brands seeking a broader lifestyle reach.

Unique Strengths

  • Specializes in Korean travel, food, and beauty content
  • Demonstrates a professional approach to sponsored collaborations
  • Offers detailed and informative product reviews
  • Maintains high-quality visual content
Estimated Collaboration Fee: $1.02K~$2.11K

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