sofiahamela - Macro Fashion Influencer & Travel Enthusiast

AI-Based Influencer Analysis | Macro (251K) | Partnership Guide • Est. $8.3K-$14.0K • 3 Similar Influencers
📊 AI Analysis • As of October 19, 2025 • WhoTag.ai

@sofiahamela Influencer Analysis

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Followers 251,169
Engagement Rate 10.08%
Viral Reach Rate 194.16%
Location Spain
Influencer Tags
#FashionStyle #TravelGram #MadridLife #OOTD #SummerVibes

💡 Profile Overview

Sofia Hamela is a Spanish fashion and travel influencer based in Madrid, known for her high-quality visual content and engaging communication style. She showcases diverse fashion looks and travel experiences, collaborating with various brands and fostering a strong sense of community with her followers. Her authentic and relatable approach makes her a trusted voice for fashion and lifestyle recommendations, making her a valuable partner for brands seeking to connect with a stylish and globally-minded audience.

Personal Brand

Sofia Hamela distinguishes herself through a blend of accessible style and aspirational travel content, setting her apart in the crowded influencer landscape. Her ability to seamlessly integrate high-street fashion with mid-range designer brands creates a relatable yet desirable aesthetic. Unlike influencers who focus solely on luxury or exclusively on affordability, Sofia bridges the gap, offering her audience attainable style inspiration. Her Spanish base and frequent travel provide a unique cultural perspective, further differentiating her from competitors with a more localized focus. Sofia's target audience likely comprises young women interested in fashion, travel, and lifestyle trends, who value authenticity and relatability. Her content strategy effectively leverages high-quality visuals and engaging storytelling, fostering a strong sense of community. By addressing her followers directly and sharing personal anecdotes, she builds trust and encourages interaction. Her expertise in styling outfits for various occasions and destinations caters to her audience's desire for practical fashion advice and travel inspiration. Sofia's authenticity stems from her genuine enthusiasm for fashion and travel, evident in her consistent content and engaging communication style. Brands seeking partnerships should leverage her ability to seamlessly integrate products into her daily life and travel narratives. Actionable insights include co-creating exclusive collections, hosting styling workshops, or developing travel guides featuring partnered products. Emphasizing her Spanish heritage and travel experiences can further enhance brand collaborations, appealing to a wider audience seeking authentic cultural experiences.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Sofia Hamela's content is heavily centered around fashion, showcasing a diverse range of styles from high-street to mid-range designer brands. She excels in styling outfits for various occasions and travel destinations. Ideal for brands like Zara, Mango, and Massimo Dutti, given her existing mentions. Campaign opportunities include outfit styling videos, seasonal lookbooks, and brand-sponsored travel fashion content. Potential challenge: ensuring collaborations align with her authentic style and audience preferences. **TRAVEL (+++):** High collaboration readiness. Sofia integrates travel seamlessly into her lifestyle content, showcasing various destinations and travel-related products. She excels in beach travel and city exploration content. Ideal for partnerships with hotels like Santa Lucia (already partnered), airlines, and travel gear brands. Campaign opportunities include destination guides, hotel reviews, and travel packing tips. Potential challenge: maintaining a balance between sponsored and organic travel content. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and travel dominate her content, Sofia also incorporates lifestyle elements, such as her interest in TV series and iced tea (Lipton partnership). Ideal for brands in home decor, tech gadgets, or everyday lifestyle products. Campaign opportunities include showcasing products in her daily routines or home settings. Potential challenge: integrating lifestyle products naturally into her existing fashion and travel-focused content. **BEAUTY (++):** Medium collaboration readiness. Although not her primary focus, Sofia incorporates beauty and accessories into her fashion looks. She could collaborate with jewelry brands like Pandora (already partnered) and makeup brands. Campaign opportunities include makeup tutorials, skincare routines, and showcasing beauty products in her travel content. Potential challenge: establishing credibility in the beauty space compared to dedicated beauty influencers.

Brand Collaboration Strengths

  • Strong and versatile fashion sense, showcasing a wide range of styles.
  • High-quality visual content, particularly in fashion and travel photography.
  • Authentic engagement with her audience through conversational captions.
  • Proven track record of successful brand collaborations with clear disclosures.

Collaboration Considerations

  • Content is heavily concentrated on fashion and travel, which might limit appeal for brands outside these categories.
  • The primary language used in captions is Spanish, potentially narrowing the reach to a non-Spanish speaking global audience.

Estimated Collaboration Fees

Feed Post $3K~$6K
Story $1K~$2K
Reels $4K~$8K
Package $6K~$12K

Tags for Collaboration

  • Fashion Influencer
  • Travel Blogger
  • Lifestyle Creator
  • Spanish Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @sofiahamela is a macro-tier influencer with 251,169 followers, specializing in Fashion, Travel, Lifestyle, Beauty, Accessories content.
Performance: 10.08% engagement rate with 194.16% viral reach rate.
Pricing: Package collaborations $6K~$12K. Individual posts $3K~$6K.
Alternatives: 3 similar influencers available: @lauraagueerra ($3.27K~$6.76K), @blancaojeda_ ($784~$1620), @marinamaciasva ($475~$981).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Beauty, Accessories with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @sofiahamela through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lauraagueerra
Laura Guerra González, a lifestyle and travel influencer based in Spain, presents a compelling alternative to Sofia Hamela. While both influencers operate within the fashion, travel, and lifestyle niches, Laura distinguishes herself through her strong focus on Reels and dynamic visual storytelling. Her content showcases a confident and adventurous persona, often highlighting experiences in Spanish cities and international destinations. Laura's engagement rate is lower, but her viral reach is significantly above average, suggesting her content performs well in terms of views. She also demonstrates a clear inclination towards luxury consumption, showcasing high-end locations and fashion items. This positions her as a potentially valuable partner for brands seeking dynamic and aesthetically pleasing promotional content, particularly through short-form video.

Unique Strengths

  • Strong focus on Reels and dynamic visual storytelling.
  • High viral reach rate, indicating strong content visibility.
  • Clear inclination towards luxury consumption, appealing to a specific market segment.
  • Professional approach to collaborations, with a dedicated business contact and past paid partnerships.
Estimated Collaboration Fee: $3.27K~$6.76K
@blancaojeda_
Blanca Ojeda, while similar to Sofia Hamela in being a Spanish lifestyle and fashion creator, presents some key differentiators. Blanca operates at a micro-influencer level with a smaller follower count, leading to potentially lower reach but also a more engaged and niche audience. Her content focuses heavily on travel within Spain and Portugal, offering a regional appeal that could be valuable for brands targeting those specific markets. Blanca's style leans towards a youthful and trendy aesthetic, often featuring swimwear and casual wear, which contrasts with Sofia's more versatile fashion sense. She also showcases a luxury consumption through brands like Balenciaga, suggesting a slightly different audience segment. Her agency representation indicates a professional approach, but her engagement rate is lower than Sofia's, which is a crucial factor for brands to consider. Overall, Blanca offers a more localized and youthful alternative with a focus on accessible luxury.

Unique Strengths

  • Strong focus on Spanish and Portuguese travel destinations
  • Youthful and trendy fashion aesthetic
  • Agency representation indicating professionalism
  • Showcases accessible luxury brands
Estimated Collaboration Fee: $784~$1620
@marinamaciasva
Marina Macías differentiates herself from Sofia Hamela through her slightly older demographic (30s vs. 20s) and a broader range of lifestyle content, including beauty (nail art), technology tips, and glimpses into her life with a pet. While both influencers focus on fashion and travel, Marina's content has a more personal and accessible feel, potentially appealing to brands seeking a relatable and authentic voice. Her engagement rate is lower, but her willingness to collaborate and diverse interests could offer unique opportunities for brands looking to integrate into various lifestyle niches. Marina's focus on the Spanish market may also be a key differentiator for brands specifically targeting that region.

Unique Strengths

  • Diverse content categories including fashion, beauty, tech, and pets.
  • Strong focus on the Spanish market.
  • Relatable and authentic personal brand.
  • Explicit willingness to collaborate with brands.
Estimated Collaboration Fee: $475~$981

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