sofiaalcastro - Mega Influencer & Beauty Expert

AI-Based Influencer Analysis | Mega (8M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@sofiaalcastro Influencer Analysis

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Followers 8,012,458
Engagement Rate 0.64%
Viral Reach Rate 8.74%
Location Colombia/Puerto Rico
Influencer Tags
#ArtistLife #MusicCreator #BeautyInfluencer #LifestyleBlogger #TravelAdventures

💡 Profile Overview

Sofia Castro is a Mega influencer and artist known for her expressive and authentic content, blending her music, beauty routines, and travel experiences. She appeals to a broad audience with her vibrant lifestyle and unique personality. Sofia is open to collaborations, as evidenced by her previous partnerships with brands like Cyzone and Smirnoff.

Personal Brand

Sofia Castro distinguishes herself through a compelling fusion of artistic expression and relatable lifestyle content. Her identity as both a musician and beauty influencer, particularly with her expertise in lipstick reviews, sets her apart. The combination of professional-quality visuals with raw emotional honesty creates a unique brand persona. This blend allows her to connect with her audience on multiple levels, making her more than just another influencer; she is an artist sharing her journey. Sofia's target audience likely comprises young adults interested in beauty, fashion, music, and travel. Her content strategy effectively leverages these interests, showcasing trendy fashion, beach travel, and cocktail culture alongside her music releases and beauty product reviews. The playful and engaging tone fosters a strong sense of community, encouraging interaction and loyalty. Her yoga practice and dog lover persona further enhance her relatability, appealing to a broad demographic seeking authenticity and inspiration. Sofia's authenticity stems from her willingness to share both her artistic endeavors and personal experiences. This transparency builds trust with her audience, making her an ideal partner for brands seeking genuine endorsements. Actionable insights for brand partnerships include collaborations that highlight her musical talents, beauty expertise, or travel experiences. Brands should prioritize campaigns that align with her values and allow her to maintain her authentic voice, ensuring a seamless integration with her existing content.

Collaboration Opportunities

**BEAUTY (+++):** Sofia demonstrates high collaboration readiness within the beauty industry, particularly excelling in lip products and general makeup reviews. Her existing partnership with Cyzone showcases her ability to effectively promote beauty brands to her audience. Brands like Sephora, MAC Cosmetics, and Rare Beauty would find her an ideal partner for campaigns focused on product reviews, tutorials, and makeup looks. High ROI is expected due to her strong engagement and expertise in the beauty sector. Potential challenges may arise in ensuring authenticity with a wide range of beauty products. **MUSIC (+++):** As a musician herself, Sofia has high collaboration readiness in the music industry. She can authentically promote music-related products and services. Brands like Spotify, Apple Music, and Fender could partner with her for campaigns promoting music streaming, instruments, or audio equipment. Her unique artistic persona and musical talent would drive high engagement and ROI. A potential challenge is ensuring that brand partnerships align with her artistic vision and musical style. **LIFESTYLE (++):** Sofia shows medium collaboration readiness in the lifestyle category, particularly in areas like travel and cocktail culture. Her vibrant and travel-loving lifestyle makes her a suitable partner for brands like Airbnb, Booking.com, and cocktail brands like Aperol. Campaign opportunities include travel vlogs, lifestyle product reviews, and cocktail recipe demonstrations. ROI is expected to be moderate due to lifestyle content being a secondary focus. A potential challenge is maintaining consistency in lifestyle content to attract a broader audience. **FASHION (++):** Sofia demonstrates medium collaboration readiness in the fashion industry, particularly in trendy and youthful styles. Her fashion-forward looks and collaborations with brands like Cyzone indicate potential for partnerships with fashion retailers. Brands like SHEIN, ASOS, and Zara could collaborate with her on campaigns featuring clothing hauls, styling tips, and outfit inspiration. ROI is expected to be moderate due to less consistent fashion-focused content compared to beauty and music. A potential challenge is ensuring that brand partnerships align with her personal style and aesthetic.

Brand Collaboration Strengths

  • Strong engagement with beauty products, demonstrated through detailed reviews and promotions.
  • Unique artistic persona and emotional depth, creating memorable and authentic brand narratives.
  • Vibrant and diverse lifestyle incorporating music, travel, and wellness, appealing to a broad audience.
  • Professional approach to sponsored content with clear disclosure, indicating reliability for brand partnerships.

Collaboration Considerations

  • Content can be highly personal and emotionally driven, requiring careful brand alignment.
  • Geographic focus primarily on Latin America, potentially limiting reach for global campaigns.

Estimated Collaboration Fees

Feed Post $80K~$150K
Story $20K~$45K
Reels $96K~$210K
Package $157K~$325K

Tags for Collaboration

  • Beauty
  • Music
  • Lifestyle
  • Travel

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @sofiaalcastro is a mega-tier influencer with 8,012,458 followers, specializing in Music, Beauty, Lifestyle, Travel, Fitness content.
Performance: 0.64% engagement rate with 8.74% viral reach rate.
Pricing: Package collaborations $157K~$325K. Individual posts $80K~$150K.
Alternatives: 3 similar influencers available: @pepasinforosa ($91~$188), @iimaginadora ($116~$239), @neentendo69 ($102~$211).
Best For: Brands targeting young demographics interested in Music, Beauty, Lifestyle, Travel, Fitness with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @sofiaalcastro through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@pepasinforosa
Pepasinforosa, a micro-influencer based in Medellín, Colombia, presents a different profile compared to Sofia Castro. While Sofia is a mega-influencer with a focus on music, beauty, and lifestyle, Pepasinforosa specializes in UGC creation, modeling, and content spanning lifestyle, fashion, beauty, and food. Pepasinforosa's follower count is significantly smaller, leading to a much lower estimated package cost. Her content is described as "real y orgánico," emphasizing authenticity, which could appeal to brands seeking a more genuine connection with their audience. Unlike Sofia, Pepasinforosa's content lacks explicit past paid partnership disclosures, suggesting less experience with formal brand collaborations. However, her versatility and focus on UGC make her a potential partner for brands seeking relatable and adaptable content creators.

Unique Strengths

  • Specializes in UGC creation, offering a unique content style.
  • Based in Medellín, Colombia, providing a local perspective.
  • Content is described as "real y orgánico," emphasizing authenticity.
  • Versatile content spanning lifestyle, fashion, beauty, and food.
Estimated Collaboration Fee: $91~$188
@iimaginadora
Iimaginadora, a micro-influencer, differentiates herself from Sofia Castro through her smaller but highly engaged audience and a more focused content strategy centered on fashion and beauty. While Sofia Castro covers a broader lifestyle range including music and travel, Iimaginadora hones in on providing fashion inspiration, beauty trends, and makeup looks, appealing to a niche audience interested in these specific areas. Her content showcases a blend of grunge, Y2K, and contemporary street style, setting her apart with a distinct aesthetic. She also demonstrates a strong understanding of visual aesthetics and content curation, making her a promising partner for brands seeking targeted engagement within the fashion and beauty sectors. Her collaboration history includes brands like Levi's and NYX Cosmetics, indicating a readiness for brand partnerships, although her reach is significantly smaller than Sofia Castro's.

Unique Strengths

  • High engagement rate (6.93%) compared to Sofia Castro (0.64%).
  • Niche focus on fashion and beauty, allowing for targeted brand collaborations.
  • Distinctive and evolving personal style, blending various fashion elements.
  • Active engagement with fashion and beauty brands, indicating a willingness to collaborate.
Estimated Collaboration Fee: $116~$239
@neentendo69
Neentendo69, a Korean Colombian creator, differentiates herself from Sofia Castro through her unique blend of artistic expression and social commentary. While Sofia focuses on beauty, music, and lifestyle, Neentendo69 incorporates experimental fashion, digital art, and political views into her content. Neentendo69's smaller follower count allows for a more niche and engaged audience, potentially offering higher impact for targeted campaigns. Her willingness to address social issues may appeal to brands seeking values-driven collaborations, though it also introduces potential sensitivities. Unlike Sofia, Neentendo69's content is less polished and more raw, fostering a sense of authenticity that resonates with audiences seeking genuine connections. Her experimental style and diverse interests set her apart as a creator with a distinct voice and perspective.

Unique Strengths

  • Unique and distinctive personal style appealing to niche audiences.
  • High-quality visual content with artistic composition.
  • Engagement in social commentary, indicating a values-driven audience.
  • Versatility in content themes, showcasing a broad creative range.
Estimated Collaboration Fee: $102~$211

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