skutova.rina - Micro Makeup Artist & Beauty Educator

AI-Based Influencer Analysis | Micro (23K) | Collaboration Guide • Est. $800-$1,100 • 3 Similar Influencers
📊 AI Analysis • As of November 03, 2025 • WhoTag.ai

@skutova.rina Influencer Analysis

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Followers 23,142
Engagement Rate 0.49%
Viral Reach Rate 20.89%
Location Unknown
Influencer Tags
#MakeupArtist #BeautyExpert #BridalMakeup #LuxuryBeauty #BeautyRoutine

💡 Profile Overview

Skutova Rina is a professional makeup artist and educator specializing in bridal makeup and beauty transformations. With over a decade of experience, she offers online and offline makeup training, positioning herself as a credible authority in the beauty industry. Her sophisticated style and focus on luxury beauty brands make her an appealing partner for brands seeking an expert voice with an authentic appeal.

Personal Brand

Skutova Rina distinguishes herself through a combination of professional makeup artistry expertise and accessible beauty education. Her focus on bridal makeup, coupled with her experience since 2012, establishes her as a seasoned authority. The clean, polished aesthetic of her content, particularly the transformative looks she creates, sets her apart from influencers who prioritize trends over technique. Her ability to bridge high-end artistry with practical advice creates a unique value proposition for her audience. Skutova Rina's content strategy resonates with an audience seeking both aspirational beauty and actionable guidance. Her target demographic likely values sophistication, quality, and professional expertise. The strength of her content lies in its educational aspect, offering valuable insights into makeup application and product selection. Her approachable yet professional tone fosters trust and positions her as a reliable source of information, catering to individuals seeking to enhance their beauty skills and knowledge. Skutova Rina's authenticity stems from her consistent demonstration of professional skill and her willingness to share her expertise. Her reflective personality, as indicated in the data, likely contributes to a genuine connection with her audience. For brand partnerships, Skutova Rina presents an ideal opportunity for luxury beauty brands, especially those focused on bridal or professional makeup. Brands should leverage her expertise through tutorials, product reviews, and educational content, ensuring alignment with her polished aesthetic and commitment to quality.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Skutova Rina's expertise in professional makeup artistry, bridal makeup, and beauty education makes her an ideal partner for beauty brands. She excels in high-end makeup and skincare, demonstrated by her use of brands like Charlotte Tilbury and Victoria Beckham Beauty. Potential partners include luxury brands like Chanel and Dior Beauty, as well as professional makeup brands like Makeup Forever. Campaign opportunities include makeup tutorials, product reviews, and bridal beauty showcases. Potential challenge lies in balancing luxury endorsements with accessibility for her audience. **LUXURY (++):** Medium collaboration readiness. Her elegant style, luxury travel interests, and use of high-end brands like Hermes position her well for luxury collaborations. She could partner with luxury fashion brands, high-end jewelry brands, or luxury travel destinations. Campaign opportunities include showcasing luxury products in her makeup looks, featuring luxury travel experiences, and promoting elegant lifestyle choices. A potential challenge is ensuring the luxury content aligns with her core beauty focus. **FASHION (++):** Medium collaboration readiness. While her primary focus is beauty, her elegant style and professional attire create opportunities for fashion collaborations. She could partner with brands specializing in professional wear, statement jewelry, or elegant accessories. Potential partners include brands like Incanto (lingerie), or designers of professional attire. Campaign opportunities include showcasing fashion pieces in her makeup tutorials and creating elegant outfit showcases. A potential challenge is integrating fashion content seamlessly with her beauty expertise. **TRAVEL (+):** Low collaboration readiness. Her interest in luxury travel and beach vacations presents a developing opportunity. She could partner with luxury hotels, resorts, or travel agencies catering to high-end clientele. Campaign opportunities include showcasing travel destinations in her content, creating travel-inspired makeup looks, and promoting luxury travel experiences. A potential challenge is the limited travel-related content currently featured on her profile.

Brand Collaboration Strengths

  • Professional expertise in makeup artistry and education.
  • High-quality visual content showcasing detailed makeup looks.
  • Engagement with luxury beauty brands.
  • Authentic and relatable tone with personal insights.

Collaboration Considerations

  • Content primarily focuses on makeup artistry, potentially limiting appeal for brands outside this niche.
  • Primary language is Russian, potentially limiting reach for non-Russian speaking campaigns.

Estimated Collaboration Fees

Feed Post $278~$521
Story $69~$156
Reels $333~$729
Package $1K~$1K

Tags for Collaboration

  • Makeup Artist
  • Beauty Educator
  • Bridal Makeup
  • Luxury Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @skutova.rina is a micro-tier influencer with 23,142 followers, specializing in Beauty, Makeup, Education, Lifestyle, Travel content.
Performance: 0.49% engagement rate with 20.89% viral reach rate.
Pricing: Package collaborations $1K~$1K. Individual posts $278~$521.
Alternatives: 3 similar influencers available: @makeup__romanova ($290~$599), @lyubov.yankina ($259~$535), @lia_borisovamua ($120~$248).
Best For: Brands targeting young demographics interested in Beauty, Makeup, Education, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @skutova.rina through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@makeup__romanova
makeup__romanova differentiates herself from skutova.rina through a more direct and confident communication style, focusing on high-quality makeup artistry and education. While both influencers operate in the beauty niche, makeup__romanova emphasizes professional photography and detailed tutorials, showcasing her expertise in both makeup application and content creation. Her content features a polished aesthetic with a strong emphasis on close-up shots, highlighting intricate details. Additionally, makeup__romanova's geographical focus on Stavropol, Russia, and her willingness to collaborate, as indicated in her bio, make her a valuable partner for brands targeting the Russian-speaking market. Unlike skutova.rina, makeup__romanova's content does not explicitly showcase luxury brands, suggesting a broader appeal to a diverse audience. Her role as an educator is evident through her offer of individual advanced lessons for makeup artists, positioning her as an authoritative figure in the beauty education space.

Unique Strengths

  • Strong expertise in makeup artistry and education with detailed tutorials.
  • High visual content standards with professional photography and editing.
  • Clear willingness to collaborate, with contact information provided.
  • Focus on the Russian-speaking market with a geographical emphasis on Stavropol.
Estimated Collaboration Fee: $290~$599
@lyubov.yankina
Lyubov Yankina, based in Saint Petersburg, Russia, differentiates herself from Skutova Rina through a higher engagement rate and a focus on training for makeup artists. While both influencers operate in the beauty and makeup niche, Lyubov's content emphasizes educational content and features luxury brands, appealing to aspiring makeup artists. Her studio ownership adds a layer of credibility and practical experience. Unlike Skutova, Lyubov's content showcases a strong preference for luxury beauty brands, suggesting a target audience with similar high-end consumption habits. Her content style is characterized by high-quality, close-up shots of makeup looks on models, emphasizing flawless skin, intricate eye makeup, and perfectly sculpted features. She also includes flatlays of beauty products, providing clear visual references for her audience. This makes her a strong alternative for brands seeking to connect with both consumers and professionals in the beauty industry.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Focus on makeup artistry education and training.
  • Strong presence in Saint Petersburg, Russia.
  • Showcases luxury beauty brands extensively.
Estimated Collaboration Fee: $259~$535
@lia_borisovamua
Lia Borisova, a certified makeup artist and hair stylist based in Augsburg, Germany, presents a strong alternative to Skutova Rina. While Rina focuses on a broader beauty education and luxury lifestyle, Lia specializes in professional makeup artistry, particularly bridal, evening, and fashion makeup. Lia's content showcases high-quality images of makeup transformations and product reviews, demonstrating her expertise. A key differentiator is Lia's geographic focus and language preference, catering to German, Russian, and Ukrainian-speaking communities. This localized approach, combined with her hands-on service offerings, provides a unique value proposition for brands targeting these demographics. Although her follower count and engagement rate are lower than Rina's, Lia's specialized skills and regional focus make her a valuable partner for beauty and cosmetic brands seeking targeted reach and professional artistry.

Unique Strengths

  • Specializes in bridal, evening, and fashion makeup
  • Caters to German, Russian, and Ukrainian-speaking communities
  • Offers mobile bridal services in the Augsburg and Munich regions
  • Demonstrates expertise through high-quality makeup transformation images
Estimated Collaboration Fee: $120~$248

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