simserbestt - Micro Beauty Creator specializing in Makeup

AI-Based Influencer Analysis | Micro (57K) | Collaboration Guide • Est. $942-$1,246 • 3 Similar Influencers
📊 AI Analysis • As of October 22, 2025 • WhoTag.ai

@simserbestt Influencer Analysis

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Followers 57,533
Engagement Rate 2.16%
Viral Reach Rate 195.82%
Location Turkey
Influencer Tags
#BeautyReviews #MakeupTips #ProductTesting #NewBeauty #HairCareRoutine

💡 Profile Overview

Simge Serbest is a Turkish beauty content creator specializing in detailed and honest reviews of makeup and hair care products. Her content is characterized by clear demonstrations, practical insights, and a professional tone, making her a reliable source for beauty enthusiasts. While primarily focused on Turkish brands, her high-quality content and willingness to collaborate position her as a valuable partner for brands seeking authentic endorsements.

Personal Brand

Simge Serbest distinguishes herself through meticulous and honest beauty product reviews, particularly within the Turkish market. Her focus on detailed demonstrations and practical insights sets her apart. She provides clear, close-up visuals and accessible explanations, making complex product information understandable for her audience. This dedication to thoroughness and transparency builds trust, differentiating her from influencers who may prioritize promotional content over genuine evaluation. Simge's content strategy effectively targets beauty enthusiasts seeking informed purchasing decisions. Her strength lies in providing practical advice and showcasing new product launches, positioning herself as a reliable guide. The target audience likely values her professional and informative approach, appreciating her dedication to product testing and honest reviews. Her high engagement rate suggests a strong connection with her followers, indicating that her content resonates with their needs and interests. Simge's authenticity stems from her dedication to honest product reviews and her approachable presentation style. Her willingness to share both positive and negative aspects of products builds credibility. For brand partnerships, Simge should prioritize collaborations with brands that align with her values of transparency and quality. Brands seeking to enter or expand within the Turkish market would benefit greatly from her expertise and established audience trust.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness is evident due to Simge's consistent focus on makeup and hair care reviews. Her detailed product demonstrations and honest opinions make her an ideal partner for brands seeking authentic endorsements. She particularly excels in blush, mascara, and lip balm reviews. Potential partners include NYX Cosmetics, Flormar, and Gratis. Campaign opportunities include product reviews, tutorials, and new product launch promotions, promising high ROI. A potential challenge is ensuring content resonates with a broader audience beyond the Turkish market. **LIFESTYLE (++):** Medium collaboration readiness exists within the lifestyle category, particularly for products that complement her beauty-focused content. While not her primary focus, integrating lifestyle elements could broaden her appeal. Brands like Watsons and Rossmann, which offer a range of lifestyle products alongside beauty items, would be a good fit. Campaign opportunities could include showcasing beauty tools or incorporating lifestyle products into her routines. The ROI may be moderate, requiring careful integration to maintain audience engagement. **FASHION (+):** Low collaboration readiness is present in the fashion category. While not a primary focus, there's potential for collaborations involving accessories or clothing that complement her makeup looks. Brands like Lykd, which may offer fashion accessories, could be a starting point. Campaign opportunities might involve styling makeup looks with specific fashion items. However, ROI may be lower due to the limited fashion-related content and audience expectations.

Brand Collaboration Strengths

  • High-quality, detailed product review content with clear demonstrations.
  • Focuses on practical insights and value, appealing to a broad audience interested in beauty products.
  • Maintains a professional and informative tone, building trust with her followers.
  • Bio indicates willingness for business inquiries, suggesting readiness for partnerships.

Collaboration Considerations

  • Captions explicitly state 'not a collaboration' even with #reklam or #işbirliği, indicating no prior paid partnership experience.
  • Content is heavily focused on Turkish brands and language, potentially limiting global appeal without localization.

Estimated Collaboration Fees

Feed Post $483~$906
Story $121~$272
Reels $1K~$1K
Package $1K~$2K

Tags for Collaboration

  • Beauty Reviewer
  • Makeup Expert
  • Hair Care Enthusiast
  • Turkish Market

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @simserbestt is a micro-tier influencer with 57,533 followers, specializing in Beauty, Makeup, Hair Care content.
Performance: 2.16% engagement rate with 195.82% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $483~$906.
Alternatives: 3 similar influencers available: @sel_inblog ($832~$1.72K), @durumavi77 ($404~$835), @sweetygam22 ($508~$1.05K).
Best For: Brands targeting young demographics interested in Beauty, Makeup, Hair Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @simserbestt through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@sel_inblog
Selin Tokar Yıldırım, based in Ankara, Turkey, distinguishes herself from Simge Serbest through a blend of beauty and luxury lifestyle content. While both creators focus on beauty product reviews, Selin incorporates high-end fashion and accessories, appealing to a slightly more affluent audience. Selin's content features both luxury brands like Chanel and Dior alongside affordable options, showcasing a balanced approach to consumption. She actively engages her audience by asking questions and fostering a sense of community. Unlike Simge, Selin's profile indicates a history of collaborations, as evidenced by the business contact email in her bio. Her content is visually polished, reflecting a sophisticated urban aesthetic. Selin's unique value lies in her ability to provide honest reviews while showcasing a mix of luxury and everyday items, making her an attractive partner for brands targeting a diverse consumer base.

Unique Strengths

  • Demonstrates expertise in beauty products with detailed reviews and personal recommendations.
  • Maintains high visual content standards suitable for brand showcases.
  • Shows consistent engagement with followers, fostering an interactive community.
  • Exhibits a balanced interest in both luxury and affordable products.
Estimated Collaboration Fee: $832~$1.72K
@durumavi77
Y. K, a digital creator from Tekirdağ, Turkey, differentiates herself from Simge Serbest through a broader content focus that includes beauty, skincare, home goods, and online shopping. While Simge specializes in detailed beauty product reviews, Y. K incorporates lifestyle elements and shopping hauls, appealing to a wider audience interested in diverse product categories. Y. K's active engagement in brand collaborations, marked by #reklam, contrasts with Simge's explicit disclaimers of non-collaboration. Y. K also demonstrates an interest in K-Beauty, adding a niche appeal. However, Y. K's engagement rate is below average, and her content is heavily focused on static product shots, which may limit creative flexibility compared to Simge's more dynamic approach. Both influencers cater to the Turkish market, but Y. K's diverse content and collaboration experience offer unique opportunities for brands seeking broader exposure.

Unique Strengths

  • Demonstrates consistent product review content with clear and informative descriptions.
  • Exhibits professional approach to brand collaborations with clear disclosure practices using #reklam.
  • Covers a diverse range of product categories including beauty, home goods, and technology, appealing to a broad consumer base.
  • Actively promotes deals and discounts, aligning with value-conscious consumer campaigns.
Estimated Collaboration Fee: $404~$835
@sweetygam22
Sweetygam22, a Korean lifestyle and beauty reviewer, presents a distinct alternative to Simge Serbest. While Simge focuses primarily on Turkish beauty products with detailed reviews and demonstrations, Sweetygam22 offers a broader scope, encompassing beauty, food, travel, and lifestyle content. Sweetygam22's content is characterized by a friendly and enthusiastic tone, often sharing personal experiences and 'small joys,' creating a more intimate connection with her audience. She also has a proven track record of brand collaborations, using appropriate disclosure hashtags, indicating professionalism and experience in partnerships. This contrasts with Simge, who explicitly states 'not a collaboration' in her captions, suggesting less experience with paid partnerships. Sweetygam22's focus on the Korean market and her experience with diverse product categories could provide a different angle for brands seeking to reach a broader audience.

Unique Strengths

  • Consistent high-quality product reviews across diverse categories.
  • Clear and consistent disclosure of sponsored content.
  • Engaging and detailed captions explaining product benefits.
  • Focus on practical, everyday products accessible to a broad audience.
Estimated Collaboration Fee: $508~$1.05K

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