simmiyai - Macro Influencer specializing in South Asian Fashion

AI-Based Influencer Analysis | Macro (133K) | Partnership Guide • Est. $3.5K-$5.9K • 3 Similar Influencers
📊 AI Analysis • As of October 16, 2025 • WhoTag.ai

@simmiyai Influencer Analysis

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Followers 133,144
Engagement Rate 11.86%
Viral Reach Rate 168.55%
Location NP
Influencer Tags
#ForYouPage #Trending #Desi #Traditional #CulturalExplorer

💡 Profile Overview

Simran Shrestha is a youthful digital creator focusing on South Asian fashion and cultural experiences. Her content blends traditional attire with modern lifestyle elements, appealing to a young audience interested in cultural exploration and personal style. She is open to collaborations, making her an ideal partner for brands targeting the South Asian demographic.

Personal Brand

Simran Shrestha, known as @simmiyai, distinguishes herself through a blend of youthful digital influence and deep South Asian cultural roots. Her focus on traditional fashion and cultural experiences, combined with personal interests like reading and photography, creates a unique and relatable persona. Unlike many fashion influencers, she emphasizes her heritage, making her a standout voice in the digital space. This cultural emphasis, coupled with her cheerful and confident demeanor, sets her apart from competitors who may focus solely on trends. @simmiyai's target audience likely comprises young individuals interested in South Asian culture, fashion, and lifestyle. Her content strategy effectively leverages visually appealing imagery of traditional attire, scenic views, and cultural experiences. The high engagement rate of 11.86% suggests a strong connection with her followers, indicating that her authentic self-expression resonates well. Her content strengths lie in showcasing her cultural heritage in a modern and relatable way, fostering a supportive community. @simmiyai's authenticity stems from her genuine expression of cultural identity and personal interests. Brands seeking partnerships should align with her values of cultural appreciation and youthful empowerment. Actionable insights include collaborations that showcase traditional South Asian products or experiences, leveraging her expertise in fashion and cultural exploration. Given the Sitapaila Farm mention, exploring partnerships with local businesses that align with her lifestyle could also be beneficial.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Simran's content heavily features both traditional South Asian attire and trendy casual wear, making her an ideal partner for brands like Shravana Couture (already partnered) and others specializing in ethnic wear or contemporary fusion styles. Brands like Limelight or Khaadi could benefit from her authentic portrayal of cultural fashion. Campaign opportunities include showcasing new collections and styling guides, with high ROI expected due to her engaged audience. Potential challenge: ensuring brand alignment with her cultural focus. **LIFESTYLE (++):** Medium collaboration readiness. Simran's content offers glimpses into her personal life, including her interests in reading, photography, and travel, creating opportunities for lifestyle brands. She could partner with brands like Yeti or Herschel Supply Co. for travel-related content or local bookstores for promoting reading. Campaign opportunities include showcasing travel accessories or promoting reading challenges. ROI is moderate, as lifestyle content is not her primary focus. Potential challenge: integrating lifestyle products seamlessly into her existing content. **TRAVEL (++):** Medium collaboration readiness. Simran's interest in scenic views and cultural exploration makes her a suitable partner for travel-related brands. She could collaborate with tourism boards in Nepal or South Asia to promote destinations or partner with travel gear brands like Kathmandu. Campaign opportunities include showcasing travel experiences and promoting local tourism. ROI is moderate, as travel content is interspersed with other themes. Potential challenge: ensuring travel content aligns with her cultural focus and authenticity.

Brand Collaboration Strengths

  • Authentic portrayal of South Asian culture and fashion.
  • High engagement rate indicating an active and responsive audience.
  • Explicit willingness to collaborate, simplifying outreach.
  • Consistent visual aesthetic and personal branding.

Collaboration Considerations

  • Content heavily focused on South Asian culture, potentially limiting broader appeal.
  • Limited diversity in product categories beyond personal lifestyle and cultural expression.

Estimated Collaboration Fees

Feed Post $2K~$3K
Story $399~$899
Reels $2K~$4K
Package $3K~$6K

Tags for Collaboration

  • South Asian Fashion
  • Cultural Lifestyle
  • Youthful Style
  • Authentic Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @simmiyai is a macro-tier influencer with 133,144 followers, specializing in Fashion, Lifestyle, Culture, Travel, Photography content.
Performance: 11.86% engagement rate with 168.55% viral reach rate.
Pricing: Package collaborations $3K~$6K. Individual posts $2K~$3K.
Alternatives: 3 similar influencers available: @__p_i_k_a_s_o_ ($885~$1828), @rashi_02 ($522~$1.08K), @deepshiikaa ($289~$597).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Culture, Travel, Photography with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @simmiyai through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@__p_i_k_a_s_o_
Sushmita, known as __p_i_k_a_s_o_, differentiates herself from Simran Shrestha through a greater emphasis on reel creation and a slightly less pronounced focus on traditional South Asian culture, though it is still present. While Simran's content blends cultural elements with modern lifestyle, Sushmita leans more towards showcasing her daily life, travel experiences, and personal style through dynamic visuals. Sushmita's engagement rate is lower, but her content still resonates with a similar demographic interested in fashion, travel, and photography. Her bio explicitly invites collaborations, indicating a strong willingness to partner with brands. Unlike Simran, Sushmita's content doesn't highlight specific product reviews, suggesting a different approach to brand integration that may require more creative direction from the brand. Overall, Sushmita offers a more casual and accessible approach to content creation, potentially appealing to brands seeking a relatable and expressive influencer.

Unique Strengths

  • Clear willingness to collaborate, as stated in her bio.
  • Consistently produces high-quality personal photography and reel content.
  • Exhibits an authentic and cheerful persona.
  • Features diverse fashion, including traditional attire.
Estimated Collaboration Fee: $885~$1828
@rashi_02
Rashi_02 differentiates herself from Simmiyai by focusing primarily on student fashion and lifestyle content, making her relatable to a younger, college-aged demographic. While Simmiyai showcases South Asian culture and fashion more broadly, Rashi_02 hones in on daily outfits, college wear, and trending styles relevant to student life. Rashi_02's content is less focused on travel and cultural exploration and more on accessible, everyday fashion choices. Her smaller follower count and higher engagement rate compared to Simmiyai suggest a more intimate and responsive audience. Rashi_02 also tags affordable brands like Zara and H&M, indicating a budget-conscious approach, whereas Simmiyai's content does not explicitly feature such brands. This makes Rashi_02 a potentially better fit for brands targeting students with limited budgets.

Unique Strengths

  • Strong focus on student fashion and lifestyle
  • High engagement rate with a responsive audience
  • Relatable and budget-conscious content
  • Willingness to collaborate and share product links
Estimated Collaboration Fee: $522~$1.08K
@deepshiikaa
Deepshiikaa differentiates herself from Simmiyai through a broader focus on lifestyle, fashion, and beauty, appealing to a wider audience interested in diverse content. While Simmiyai specializes in South Asian fashion and cultural experiences, Deepshiikaa incorporates both trendy Western wear and traditional Indian attire, showcasing versatility. Deepshiikaa's content emphasizes personal style and everyday experiences, making her relatable to followers seeking accessible fashion and beauty inspiration. Her willingness to collaborate and consistent brand tagging indicate a readiness for partnerships, although the absence of explicit paid partnership labels may require attention. With a smaller follower count but a diverse range of content, Deepshiikaa offers brands a micro-influencer approach with a focus on authentic self-expression and daily life sharing.

Unique Strengths

  • Demonstrates a clear and explicit willingness to collaborate, as stated in her bio.
  • Consistently produces high-quality visual content with good lighting and composition, suitable for brand showcasing.
  • Exhibits a versatile fashion sense, incorporating both trendy Western and traditional Indian styles, appealing to diverse audiences.
  • Maintains an authentic and relatable persona, fostering genuine connection with her followers.
Estimated Collaboration Fee: $289~$597

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