silviabraz - Luxury Fashion Icon from São Paulo (60 chars)

AI-Based Influencer Analysis | Mega (2.0M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers

@silviabraz Influencer Analysis

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Followers 1,990,235
Engagement Rate 0.87%
Viral Reach Rate 14.78%
Location Brazil
Influencer Tags
#LuxuryFashion #TravelStyle #HighFashion #FashionWeek #DesignerLife

💡 Profile Overview

Silvia Bussade Braz is a luxury fashion and travel influencer known for her sophisticated style and family-oriented content. She collaborates with high-end brands, showcasing elegant outfits and exclusive destinations. Her polished aesthetic and professional approach make her a valuable partner for luxury brands seeking authentic representation.

Personal Brand

Silvia Bussade Braz distinguishes herself through a blend of high fashion, luxury travel, and family-oriented content, creating a unique aspirational yet relatable brand. Unlike competitors who may focus solely on fashion or travel, Silvia integrates these elements seamlessly, showcasing a holistic lifestyle. Her polished aesthetic, professional photography, and consistent presence at international fashion events further solidify her position as a credible authority in the luxury space. This multifaceted approach allows her to connect with a broader audience seeking inspiration in various aspects of life. Silvia's target audience is drawn to her sophisticated style and aspirational lifestyle, valuing elegance, quality, and global experiences. Her content strategy effectively leverages high-quality visuals and engaging narratives to showcase designer brands and exclusive destinations. By incorporating glimpses into her family life, she adds a layer of relatability, fostering a deeper connection with her followers. This balance of aspiration and relatability is a key strength, driving engagement and creating a loyal community. Silvia's authenticity stems from her consistent portrayal of a luxurious yet grounded lifestyle, reflecting her personal values and interests. Brands seeking partnerships should leverage her credibility by focusing on long-term collaborations that align with her established aesthetic and target audience. Opportunities include sponsored travel experiences, designer collaborations, and campaigns that highlight the quality and craftsmanship of luxury goods. Emphasizing her family-oriented values in relevant campaigns could further enhance authenticity and resonate with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Silvia Braz consistently showcases luxury and high-end fashion, making her ideal for partnerships with designer brands and retailers. She excels in showcasing elegant style, designer clothing, and fine jewelry. Potential partners include Gucci, Prada, and Burberry, brands she has already mentioned. Campaign opportunities include fashion week coverage, styling tips, and brand ambassadorships. The challenge lies in maintaining authenticity and avoiding over-commercialization. **LUXURY (+++):** High collaboration readiness. Silvia Braz's brand is synonymous with luxury, making her a natural fit for collaborations with high-end brands across various sectors. She particularly excels in promoting luxury travel, fashion, and lifestyle products. Ideal partners include brands like Dior, Chanel, and Louis Vuitton. Campaign opportunities include exclusive event coverage, product reviews, and brand ambassadorships. The challenge is ensuring that collaborations align with her sophisticated image and maintain exclusivity. **TRAVEL (+++):** High collaboration readiness. Silvia Braz frequently features luxury travel experiences, making her an excellent partner for hotels, resorts, and travel companies. She excels in showcasing international travel, city exploration, and resort stays. Potential partners include Dorchester Collection and Principe Savoia, brands she has already mentioned. Campaign opportunities include destination reviews, hotel stays, and travel guides. The challenge lies in ensuring that travel experiences align with her luxury brand and appeal to her discerning audience.

Brand Collaboration Strengths

  • Consistently showcases high-quality, aspirational content featuring luxury fashion and travel, aligning with premium brand aesthetics.
  • Demonstrates a strong ability to integrate brand messaging authentically within her sophisticated lifestyle narrative.
  • Engages a broad audience interested in high-end fashion, international travel, and elegant living, as evidenced by consistent engagement on diverse content.
  • Exhibits a professional approach to partnerships, including clear disclosure, as seen in a recent #AD post.

Collaboration Considerations

  • Content is heavily focused on luxury and high-end experiences, which may limit appeal for mass-market or budget-conscious brands.
  • Primary language in captions is Portuguese, potentially requiring localization efforts for non-Portuguese speaking target markets.

Estimated Collaboration Fees

Feed Post $14K~$26K
Story $3K~$8K
Reels $17K~$37K
Package $27K~$56K

Tags for Collaboration

  • Luxury Fashion
  • High-End Travel
  • Sophisticated Style
  • Brazilian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @silviabraz is a mega-tier influencer with 1,990,235 followers, specializing in Luxury Fashion, High-End Travel, Lifestyle, Family Lifestyle content.
Performance: 0.87% engagement rate with 14.78% viral reach rate.
Pricing: Package collaborations $27K~$56K. Individual posts $14K~$26K.
Alternatives: 3 similar influencers available: @brunabiancardi ($122K~$253K), @thaisbraz ($48.2K~$99.7K), @jujunorremose ($25.5K~$52.8K).
Best For: Brands targeting young demographics interested in Luxury Fashion, High-End Travel, Lifestyle, Family Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @silviabraz through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@brunabiancardi
Bruna Biancardi, with a significantly larger follower base of 14.4 million compared to Silvia Braz's 2 million, offers a broader reach for potential brand collaborations. While both influencers focus on fashion, family, and travel, Bruna's content emphasizes her role as a mother with young children, creating a strong connection with family-focused brands. Her association with Neymar Jr. adds a celebrity dimension, potentially attracting a different audience segment. However, her content is primarily in Portuguese, which may require localization efforts for global campaigns. Silvia, on the other hand, caters to a more luxury-oriented audience with a focus on high-end fashion and travel, making her suitable for premium brands seeking a sophisticated image.

Unique Strengths

  • Larger follower base for broader reach
  • Strong emphasis on family and motherhood
  • Association with a celebrity partner
  • High engagement rate
Estimated Collaboration Fee: $122K~$253K
@thaisbraz
Thais Braz, while similar to Silvia Bussade Braz in being a Brazilian influencer focused on fashion and lifestyle, presents some key differentiators. Thais' content leans more towards a general glamorous lifestyle with a focus on Brazilian travel destinations, whereas Silvia emphasizes luxury fashion and international travel. Thais' engagement rate is significantly lower, but her follower count is higher, suggesting a broader but perhaps less engaged audience. Thais also appears to collaborate with a different set of brands, focusing on Brazilian brands and resorts, while Silvia partners with international luxury brands. Thais' content is also more visually driven, focusing on showcasing experiences and outfits, while Silvia's content integrates luxury products more seamlessly into her lifestyle narrative. This makes Thais a better fit for brands targeting a broad Brazilian audience interested in local travel and fashion.

Unique Strengths

  • Stronger focus on Brazilian travel destinations, appealing to a local audience.
  • Higher follower count, providing broader reach within Brazil.
  • Content showcases a glamorous lifestyle with diverse activities.
  • Ready for brand partnerships, as indicated by contact information in her bio.
Estimated Collaboration Fee: $48.2K~$99.7K
@jujunorremose
Julia Norremose Ferreira differentiates herself from Silvia Braz through a stronger emphasis on family-oriented content, particularly focusing on her young child and family travel experiences. While both influencers operate in the luxury lifestyle space, Julia's content integrates more elements of motherhood and family wellness, appealing to brands targeting young families. Julia also showcases a slightly more accessible luxury aesthetic, balancing high-end fashion with relatable family moments. Silvia, on the other hand, maintains a more exclusive and sophisticated image, focusing on high fashion and solo travel. Julia's engagement rate is lower, but her focus on family content may attract a different demographic seeking relatable luxury experiences. Finally, Julia's bio mentions a chocolate brand, indicating a potential niche in the food and beverage sector, which is absent in Silvia's profile.

Unique Strengths

  • Stronger focus on family-oriented content and experiences
  • More accessible luxury aesthetic appealing to a broader audience
  • Potential niche in the food and beverage sector through brand affiliation
  • Content integrates elements of motherhood and family wellness
Estimated Collaboration Fee: $25.5K~$52.8K

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