shrouk.makeup - Macro Makeup Artist in Dubai

AI-Based Influencer Analysis | Macro (117K) | Partnership Guide • Est. $3.3K-$3.7K • 3 Similar Influencers

@shrouk.makeup Influencer Analysis

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Followers 117,481
Engagement Rate 0.04%
Viral Reach Rate 1.74%
Location UAE
Influencer Tags
#MakeupArtist #BridalMakeup #UAEBeauty #GlamMakeup #LuxuryBeauty

💡 Profile Overview

Sherouk Ashraf (@shrouk.makeup) is a professional makeup artist in the UAE, specializing in bridal and event makeup. Her content showcases glamorous makeup looks on models, highlighting her skills and the luxury aesthetic. With a focus on high-quality visuals and a business-oriented approach, she is well-positioned for collaborations with luxury beauty, bridal wear, and accessory brands targeting an affluent Middle Eastern audience.

Personal Brand

Shrouk Ashraf distinguishes herself through her specialization in bridal and event makeup within the United Arab Emirates. Her focus on high-glamour looks, coupled with luxurious accessories, creates a distinct aesthetic. Unlike general beauty influencers, she positions herself as a professional makeup artist, emphasizing technical skill and artistry. This specialization, combined with her location, allows her to cater to a specific market seeking premium beauty services for special occasions. Her target audience likely consists of women in the United Arab Emirates preparing for weddings or other significant events, seeking sophisticated and polished beauty transformations. Her content strategy, centered around showcasing elaborate makeup looks on models, effectively demonstrates her capabilities. The consistent use of trending reels and focus on bridal looks caters to the desires of her target demographic, seeking inspiration and expertise for their own special occasions. Shrouk's consistent presentation, including her hijab and professional demeanor, contributes to her authenticity within her cultural context. Brands seeking to partner with her should align with her luxury aesthetic and target audience. Actionable insights include collaborations with bridal wear designers, jewelry brands, or luxury skincare companies to create comprehensive bridal packages or content. Emphasizing her expertise in creating culturally relevant and glamorous looks will further enhance her appeal to potential partners.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Her expertise in bridal and event makeup positions her perfectly for partnerships with makeup brands like Huda Beauty (already mentioned), Charlotte Tilbury, and MAC Cosmetics. Opportunities include creating bridal makeup tutorials, showcasing product application techniques, and offering exclusive discount codes. ROI is expected to be high due to her professional makeup artistry skills and focus on high-glamour looks. Potential challenge lies in ensuring sponsored content aligns with her existing luxury aesthetic. **FASHION (++):** Medium collaboration readiness. While her content primarily focuses on makeup, the models often wear formal wear and accessories, creating opportunities for partnerships with fashion brands. Ideal for collaborations with brands like ASOS, Shein (given her existing tags of Rimanfashion and Algaithifashion), and local UAE-based fashion retailers. Campaign opportunities include showcasing clothing and jewelry pairings with her makeup looks. ROI is expected to be moderate, as fashion is not her primary focus. **LUXURY (++):** Medium collaboration readiness. Her content features high-end makeup looks and accessories, aligning well with luxury brands. Potential partnerships include luxury beauty brands like Dior Beauty and Chanel Beauty, as well as jewelry brands like Cartier (already mentioned). Campaign opportunities include showcasing luxury product reviews and creating high-glamour makeup tutorials. ROI is expected to be moderate, as her engagement rate is below average. **LIFESTYLE (+):** Low collaboration readiness. While not a primary focus, the influencer's content occasionally features elements of a luxurious lifestyle, creating limited opportunities for partnerships with lifestyle brands. Suitable for collaborations with brands like Jo Malone (home fragrances) or luxury candle brands. Campaign opportunities could include showcasing these products as part of her beauty routine or workspace. ROI is expected to be low, as lifestyle content is not her main focus.

Brand Collaboration Strengths

  • High-quality visual content showcasing professional makeup application and styling.
  • Strong focus on bridal and event makeup, appealing to a specific niche market.
  • Clear business contact information, indicating a readiness for brand collaborations.
  • Consistent use of trending reel formats and relevant hashtags for enhanced content visibility.

Collaboration Considerations

  • Content primarily features models rather than the influencer, which may limit personal connection with the audience.
  • Geographic content focus is heavily centered on the UAE, potentially limiting global campaign relevance.

Estimated Collaboration Fees

Feed Post $2K~$3K
Story $388~$872
Reels $2K~$4K
Package $3K~$6K

Tags for Collaboration

  • Makeup Artist
  • Bridal Makeup
  • Luxury Beauty
  • UAE Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @shrouk.makeup is a macro-tier influencer with 117,481 followers, specializing in Beauty, Makeup, Bridal content.
Performance: 0.04% engagement rate with 1.74% viral reach rate.
Pricing: Package collaborations $3K~$6K. Individual posts $2K~$3K.
Alternatives: 3 similar influencers available: @rasha_makeup_artist_mua ($66K~$137K), @ghofran_makeup_ ($3.3K~$6.9K), @3nood_makeup ($1.63K~$3.37K).
Best For: Brands targeting young demographics interested in Beauty, Makeup, Bridal with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @shrouk.makeup through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@rasha_makeup_artist_mua
Rasha Ahmad, also known as rasha_makeup_artist_mua, differentiates herself from Sherouk Ashraf through a larger follower base and a slightly higher engagement rate, indicating a broader reach and potentially more active audience. While both influencers specialize in bridal and glamorous makeup in the UAE, Rasha's content includes more makeup tutorials, offering a different type of value to her followers compared to Sherouk's focus on showcasing finished looks. Rasha's profile also mentions certified makeup expertise, which could enhance her credibility with brands and followers. Her content also features a wider range of luxury brands, suggesting established relationships within the high-end beauty market. This positions her as a strong alternative for brands seeking a makeup artist with a substantial following and a focus on both artistry and education.

Unique Strengths

  • Larger follower base for broader reach
  • Higher engagement rate indicating a more active audience
  • Inclusion of makeup tutorials provides added value
  • Certified makeup expertise enhances credibility
Estimated Collaboration Fee: $66K~$137K
@ghofran_makeup_
Ghofran_makeup_ differentiates from shrouk.makeup with a higher engagement rate (0.59 vs 0.04), suggesting a more interactive audience. While both specialize in bridal and special occasion makeup in the UAE, Ghofran's content includes more diverse makeup styles and occasional personal appearances, potentially fostering a stronger connection with her followers. Ghofran also tags a wider range of luxury brands, indicating established relationships and a broader appeal within the high-end beauty market. However, Ghofran's content leans more towards static photography, while shrouk.makeup effectively uses trending reels, which may provide greater visibility. Ghofran's higher follower count (150.9K vs 117.5K) could offer a larger reach, but her below-average follower growth rate may be a concern.

Unique Strengths

  • Higher engagement rate indicating a more interactive audience.
  • Broader range of luxury brand tags suggesting established partnerships.
  • More diverse makeup styles showcased, appealing to a wider audience.
  • Occasional personal appearances fostering a stronger connection with followers.
Estimated Collaboration Fee: $3.3K~$6.9K
@3nood_makeup
3nood_makeup, like shrouk.makeup, specializes in bridal and special occasion makeup within the UAE, catering to a Middle Eastern aesthetic. However, 3nood_makeup has a smaller follower count (74K vs 117K) but a significantly higher engagement rate (0.34 vs 0.04). While both accounts showcase high-quality makeup artistry on models, 3nood_makeup's higher engagement suggests a more interactive audience. Both influencers focus on luxury aesthetics, incorporating high-end jewelry and accessories in their content. 3nood_makeup's content is primarily in Arabic, potentially limiting reach to non-Arabic speakers, whereas shrouk.makeup uses both Arabic and English. For brands seeking high engagement within a specific regional demographic, 3nood_makeup presents a viable alternative, especially if the target audience is primarily Arabic-speaking.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on Middle Eastern beauty trends.
  • Specializes in bridal and special occasion makeup.
  • Demonstrates exceptional skill in professional makeup artistry.
Estimated Collaboration Fee: $1.63K~$3.37K

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