shadirafirdausii - Family Influencer in Jakarta

AI-Based Influencer Analysis | Mega (2.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 23, 2025 • WhoTag.ai

@shadirafirdausii Influencer Analysis

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Followers 2,443,665
Engagement Rate 18.44%
Viral Reach Rate 190.00%
Location Indonesia/UK
Influencer Tags
#FamilyLife #ModestFashion #TravelWithFamily #HijabStyle #KCulture

💡 Profile Overview

Shadira Firdausi is a family-oriented content creator known for sharing her modest fashion style, travel adventures, and daily life with her husband and toddler. She has a strong connection with her audience through relatable content and emotional captions. Shadira is open to brand collaborations, particularly in the fashion, lifestyle, and technology sectors, and showcases a keen interest in K-culture.

Personal Brand

Shadira Firdausii distinguishes herself through a blend of modest fashion, family-centric content, and K-culture enthusiasm, creating a unique niche. Her consistent hijab style and focus on family travel set her apart from typical fashion or travel influencers. The high engagement rate suggests a strong connection with her audience, indicating that her content resonates deeply and fosters a loyal following, making her a valuable partner for brands seeking authentic engagement. Her target audience likely consists of young, modern Muslim women interested in fashion, family life, and travel. Her content strategy effectively balances aspirational lifestyle elements with relatable daily life glimpses. The strength lies in her ability to integrate brand collaborations seamlessly into her existing content, making them feel organic and authentic to her followers. This approach enhances the perceived value of brand partnerships and drives higher engagement. Shadira's authenticity stems from her genuine portrayal of family life, modest fashion choices, and enthusiastic engagement with K-culture. Brands seeking partnerships should leverage her relatability and family-oriented image. Actionable insights include co-creating content that highlights family travel experiences, modest fashion trends, or even incorporating K-culture elements into product promotions to resonate with her engaged audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Shadi consistently showcases modest fashion and hijab styles, making her ideal for brands like Uniqlo (for their modest wear line) and local Indonesian designers. Her fashion week attendance and brand collaborations (Cekhas, Haidee Orlin, Heylocal, Thenblank) demonstrate proven success. Expect high ROI through outfit showcases and styling tutorials. Potential challenge: ensuring brand alignment with her modest fashion aesthetic. **LIFESTYLE (++):** Medium collaboration readiness. Her family-centered content, cafe hopping, and urban exploration provide opportunities for lifestyle brands. Suitable for partnerships with home decor brands like IKEA or Muji, and family-oriented services. ROI can be achieved through showcasing products in her daily life vlogs. Challenge: Lifestyle content is secondary to fashion and family, requiring creative integration. **TRAVEL (+++):** High collaboration readiness. Shadi's international and family travel content makes her an excellent partner for travel brands. Ideal for collaborations with airlines like Garuda Indonesia or Emirates, hotel chains like Marriott, and travel gear brands. Expect high engagement through travel vlogs and destination highlights. Potential challenge: balancing sponsored content with authentic travel experiences. **TECHNOLOGY (++):** Medium collaboration readiness. Her collaborations with Lenovo and Intel indicate an openness to tech partnerships. Suitable for brands targeting families and content creators, such as smartphone brands like Samsung or Google, or camera brands like Canon. ROI can be achieved through product reviews and integration into her daily life content. Potential challenge: ensuring tech products align with her family-focused content.

Brand Collaboration Strengths

  • Family-friendly image appealing to brands targeting families and parents.
  • Authentic connection with her audience through relatable daily life content.
  • Strong sense of modest fashion, regularly featuring stylish outfits.
  • Active travel experiences offer opportunities for travel and lifestyle brand partnerships.

Collaboration Considerations

  • Content primarily focuses on personal and family life, requiring careful integration for brands outside these themes.
  • Geographical focus often includes specific Indonesian locations and K-culture, potentially limiting global appeal.

Estimated Collaboration Fees

Feed Post $12K~$23K
Story $3K~$7K
Reels $15K~$32K
Package $24K~$49K

Tags for Collaboration

  • Family Lifestyle
  • Modest Fashion
  • Travel Enthusiast
  • Tech Savvy

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @shadirafirdausii is a mega-tier influencer with 2,443,665 followers, specializing in Modest Fashion, Family Lifestyle, Travel, Technology content.
Performance: 18.44% engagement rate with 190.00% viral reach rate.
Pricing: Package collaborations $24K~$49K. Individual posts $12K~$23K.
Alternatives: 3 similar influencers available: @bece_eni ($516~$1.07K), @sfeatsnm_ ($19~$39), @fellamaheen ($275~$569).
Best For: Brands targeting young demographics interested in Modest Fashion, Family Lifestyle, Travel, Technology with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @shadirafirdausii through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@bece_eni
eni_bece presents a family-centered and modest lifestyle, similar to Shadira Firdausi, but with a smaller following. Both influencers focus on family life and modest fashion, appealing to a similar audience interested in family values and conservative fashion. However, eni_bece's content lacks the K-culture element present in Shadira's profile and has a more localized Indonesian focus. Eni_bece's engagement rate is lower, and her brand collaborations are less diverse, primarily featuring local brands. While Shadira showcases a broader range of interests, including technology and international travel, eni_bece's content is more concentrated on daily family activities and Indonesian culture. Eni_bece's visual aesthetic is bright and natural but less curated than Shadira's, which may appeal to brands seeking authenticity over high-gloss production.

Unique Strengths

  • Strong focus on family-oriented content, ideal for brands targeting parents and families.
  • Authentic and positive persona, fostering trust and relatability with her followers.
  • Clear engagement with hair care products, demonstrated through brand collaborations.
  • Content features diverse outdoor and indoor settings, indicating versatility for product placements.
Estimated Collaboration Fee: $516~$1.07K
@sfeatsnm_
sfeatsnm_ differentiates from shadirafirdausii primarily in scale and content focus. While Shadira boasts a mega-influencer status with a broad lifestyle scope including fashion, travel, and technology, sfeatsnm_ operates at a micro-influencer level, concentrating on family, beauty, and health within the Malaysian context. sfeatsnm_'s content is heavily rooted in her daily life as a wife and mother in Malaysia, featuring local brands and activities, which offers a hyper-local appeal. Her strength lies in her authentic portrayal of everyday life, making her relatable to Malaysian moms seeking practical advice and product recommendations. This localized focus and smaller scale allow for a more intimate connection with her audience, potentially offering higher engagement rates for brands targeting this specific demographic. While Shadira's content has a broader international appeal, sfeatsnm_ provides a targeted approach for brands seeking to penetrate the Malaysian family market.

Unique Strengths

  • Hyper-local focus on the Malaysian family market
  • Authentic and relatable portrayal of everyday life as a wife and mother
  • Strong engagement with a niche audience of Malaysian moms
  • Cost-effective option for brands targeting a specific demographic
Estimated Collaboration Fee: $19~$39
@fellamaheen
Fellamaheen differentiates herself from Shadira Firdausi primarily through her smaller but engaged audience and a more focused content strategy around modest fashion, beauty, and family lifestyle. While Shadira incorporates travel and technology into her content, Fellamaheen centers on product reviews, particularly in beauty and fashion, and shares her experiences as a mother. Fellamaheen's content is also more localized, focusing on Southeast Asian destinations and halal food, which may appeal to a specific demographic. Her engagement rate is lower than Shadira's, but her professional approach to brand collaborations, as indicated by her 'Face of' ambassadorships, makes her a viable option for brands seeking a more niche influencer with a strong focus on modest fashion and family.

Unique Strengths

  • Strong focus on modest fashion and beauty product reviews
  • Authentic and relatable content about family life and motherhood
  • Clear willingness to collaborate with brands, indicated by her 'Face of' ambassadorships
  • High-quality visuals with good lighting and composition
Estimated Collaboration Fee: $275~$569

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