serrakardes - Macro Fashion & Lifestyle Influencer in Turkey

AI-Based Influencer Analysis | Macro (248K) | Partnership Guide • Est. $5K-$6.6K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@serrakardes Influencer Analysis

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Followers 248,618
Engagement Rate 7.33%
Viral Reach Rate 154.72%
Location Turkey
Influencer Tags
#FashionStyle #TravelGram #LifestyleBlogger #WeddingContent #CoupleGoals

💡 Profile Overview

Serra Birlik is a Turkish digital creator focused on fashion, travel, and lifestyle content, particularly around personal milestones like her wedding. She presents a sophisticated yet relatable image, appealing to those interested in modern Turkish fashion and destination events. Serra demonstrates a clear willingness to collaborate, making her a valuable partner for brands.

Personal Brand

Serra Kardeş distinguishes herself through a blend of aspirational elegance and relatable joy, particularly within the Turkish influencer landscape. Her focus on wedding fashion, couple lifestyle, and destination events, combined with high-quality visual content, sets her apart. The integration of analog photography and 35mm film adds a unique, nostalgic touch, contrasting with the often overly-filtered content of competitors. Her confirmed collaborations with brands like House Of Zarif and Marcatelli suggest a strong alignment with luxury and fashion-forward aesthetics. Serra's target audience likely comprises young, affluent women interested in fashion, travel, and lifestyle inspiration, particularly those planning weddings or seeking couple-oriented content. Her content strategy effectively leverages her personal milestones, such as her wedding, to create engaging and authentic narratives. The high engagement rate of 7.33% indicates a strong connection with her followers, suggesting that her warm and celebratory communication style resonates well with her audience. Her strength lies in curating aspirational experiences while maintaining a sense of approachability. Serra's authenticity stems from her genuine expressions of joy, confidence, and personal experiences, making her a trustworthy source of inspiration. For brand partnerships, it is crucial to leverage her expertise in wedding fashion and couple lifestyle by collaborating on curated collections or destination campaigns. Brands should prioritize partnerships that align with her elegant and adventurous personality, focusing on high-quality visuals and authentic storytelling to maintain her credibility and resonate with her engaged audience. Consider collaborations with luxury travel, event planning, or high-end fashion brands.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Serra's content heavily features fashion, particularly wedding attire, party dresses, swimwear, and casual chic styles. She demonstrates a strong sense of style and the ability to integrate brands seamlessly into her personal life events. Ideal for brands like Vakko, Machka, and trendy online retailers. Expect high ROI through styled outfit posts and event-based collaborations. Potential challenge: ensuring brand alignment with her sophisticated aesthetic. **TRAVEL (+++):** High collaboration readiness. Serra frequently showcases beach travel, boat trips, and destination exploration, making her an ideal partner for travel-related brands. Her content highlights aspirational travel experiences, aligning well with luxury hotels, airlines, and travel agencies. Suitable for brands like Turkish Airlines, Four Seasons Hotels, and local tourism boards. Expect high engagement through destination-focused content and travel vlogs. Potential challenge: maintaining relevance for a broad audience beyond Turkey. **LIFESTYLE (++):** Medium collaboration readiness. Serra's content provides glimpses into her glamorous and social lifestyle, creating opportunities for brands in the home and lifestyle sectors. She could collaborate with brands offering home decor, event planning services, or everyday luxury items. Suitable for brands like Madame Coco, English Home, or premium beverage companies. Expect moderate ROI through integrated product placements and lifestyle-focused content. Potential challenge: expanding beyond fashion and travel to incorporate lifestyle products more organically. **BEAUTY (++):** Medium collaboration readiness. Serra often features event makeup and natural beauty looks, indicating potential for beauty collaborations. She could partner with brands specializing in bridal makeup, skincare, or hair products. Ideal for brands like Sephora Turkey, Mac Cosmetics Turkey, or local beauty brands like Flormar. Expect moderate ROI through makeup tutorials and product reviews. Potential challenge: ensuring authenticity and avoiding overly promotional content.

Brand Collaboration Strengths

  • Strong ability to integrate brands naturally into personal life events.
  • Maintains high visual standards for brand representation.
  • Exhibits an authentic and joyful persona, creating positive brand associations.
  • Clear willingness to collaborate, indicated by business contact and disclosure practices.

Collaboration Considerations

  • Content heavily focused on personal milestones and travel, potentially limiting brand flexibility.
  • Primary language is Turkish, potentially limiting reach to a global English-speaking audience.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$5K
Package $4K~$8K

Tags for Collaboration

  • Elegant Lifestyle
  • Fashion Influencer
  • Travel Enthusiast
  • Bridal Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @serrakardes is a macro-tier influencer with 248,618 followers, specializing in Fashion, Travel, Lifestyle, Bridal Fashion, Event Styling content.
Performance: 7.33% engagement rate with 154.72% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @zeyneppozkayaa ($18.3K~$37.8K), @begumbahardemir ($89K~$185K), @hhilalyilmazer ($62.3K~$128.7K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Bridal Fashion, Event Styling with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @serrakardes through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@zeyneppozkayaa
Zeynep Özkaya Can differentiates herself from Serra Birlik primarily through her significantly larger follower base, boasting over 1 million followers compared to Serra's 248K. This wider reach translates to potentially greater brand visibility. Zeynep's content showcases a broader spectrum of lifestyle elements, including fine dining and event-focused content, in addition to fashion and travel. Her collaboration history also appears more diverse, encompassing a wider array of brands from various sectors, including film and hospitality. While both influencers focus on Turkish locations, Zeynep's content also features international destinations, appealing to a slightly broader audience. Her engagement rate is lower, but the sheer volume of followers compensates, offering a different value proposition for brands seeking mass exposure.

Unique Strengths

  • Larger follower base provides greater reach.
  • Diverse content categories beyond fashion and travel.
  • Established network within the event and entertainment industry.
  • Consistent high-quality visual content enhances brand presentation.
Estimated Collaboration Fee: $18.3K~$37.8K
@begumbahardemir
Begüm Bahar Demir, with a larger following, focuses on fashion, travel, and cafe experiences, presenting a chic and aspirational lifestyle. Unlike Serra, Begüm's content emphasizes trendy outfits and urban exploration, aligning well with brands targeting a younger, fashion-conscious audience. While both are Turkish influencers, Begüm's lower engagement rate compared to Serra might indicate a less interactive audience. However, her collaborations with luxury brands like Celine and YSL Beauty suggest a stronger alignment with high-end products. Begüm's content, while visually appealing, lacks explicit hashtags, potentially limiting organic reach. Her focus on personal style and travel makes her suitable for brands seeking a sophisticated and modern image, particularly within the Turkish market.

Unique Strengths

  • Larger follower count provides broader reach.
  • Collaborations with luxury brands demonstrate credibility in the high-end market.
  • Focus on trendy fashion and urban lifestyle appeals to a younger demographic.
  • High-quality visual content maintains a sophisticated brand image.
Estimated Collaboration Fee: $89K~$185K
@hhilalyilmazer
Hilal Yılmazer Kaymakçı presents a strong alternative to Serra Birlik, both being Turkish digital creators focusing on fashion, beauty, and lifestyle content. Hilal has a larger follower base (344K vs 248K) but a slightly lower engagement rate (5.16% vs 7.33%). Both influencers demonstrate a professional approach to collaborations and maintain high visual standards. Hilal's content leans more towards beauty and hair transformations, while Serra focuses on travel and personal milestones like her wedding. Hilal's content is also primarily in Turkish, similar to Serra, potentially limiting global reach. However, Hilal's strong focus on fashion and beauty trends, combined with her engaging and cheerful tone, makes her a suitable partner for brands in these sectors. Her consistent disclosure of sponsored content also indicates a reliable approach to brand partnerships.

Unique Strengths

  • Larger follower base compared to the target influencer.
  • Strong focus on beauty and hair transformations, offering a different content angle.
  • Consistent disclosure of sponsored content, indicating reliability.
  • Engaging and cheerful tone, fostering a positive connection with her audience.
Estimated Collaboration Fee: $62.3K~$128.7K

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