selma._omeragic - Beauty Expert in Sarajevo & PMU Trainer
@selma._omeragic Influencer Analysis
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💡 Profile Overview
Selma Omeragic is an international PMU trainer, judge, and speaker, specializing in permanent makeup education and treatments. She is known for her expertise in eyebrows, lips, and eyeliner techniques, mentoring aspiring artists and elevating industry standards. Her professional and authoritative presence makes her an ideal partner for brands in the beauty education and aesthetics sector, particularly those seeking to align with genuine authority and educational leadership.
Personal Brand
Selma Omeragic distinguishes herself through her authoritative position within the permanent makeup industry. Her role as an international trainer for Sviato Academy and judge/speaker at WAPMUA events establishes her as a leading figure, setting her apart from influencers focused solely on product promotion. Her content emphasizes advanced techniques and professional development, catering to a niche audience seeking in-depth knowledge and skill enhancement, rather than just superficial beauty tips. This focus on education and industry leadership creates a unique value proposition. Selma's target audience consists of aspiring and established beauty professionals seeking to refine their permanent makeup skills. Her content strategy effectively leverages educational demonstrations and mentorship insights, appealing to the audience's desire for professional growth and industry recognition. Her confident and supportive communication style fosters a sense of community, encouraging engagement and loyalty among her followers. This approach positions her as a trusted resource and mentor within the beauty industry. Selma's authenticity stems from her genuine expertise and dedication to elevating standards within the permanent makeup field. Her professional demeanor and focus on education resonate with brands seeking to align with credibility and authority. Actionable insight: Brands should leverage Selma's expertise by collaborating on educational content, workshops, or product development initiatives. Partnerships should emphasize quality, innovation, and professional development within the beauty industry to maintain alignment with her established brand.
Collaboration Opportunities
**BEAUTY (+++):** High collaboration readiness due to Selma's core expertise in permanent makeup and beauty education. She excels in professional-grade PMU products and tools. Ideal for brands like Perma Blend Pigments, Kwadron PMU cartridges, and microblading suppliers. Campaign opportunities include product demonstrations, technique tutorials, and educational webinars. Potential challenges include maintaining relevance for broader beauty audiences outside of PMU. **EDUCATION (++):** Medium collaboration readiness, stemming from Selma's role as an international trainer and speaker. She is well-suited for online education platforms and professional development resources within the beauty industry. Potential partners include Skillshare, MasterClass (beauty section), or specialized PMU training academies. Campaign opportunities include sponsored workshops, online course promotions, and educational content creation. Challenge: ensuring content aligns with diverse educational needs. **LUXURY (++):** Medium collaboration readiness, given Selma's professional image and association with high-end beauty treatments. She could partner with luxury beauty brands or aesthetic clinics offering premium PMU services. Ideal for brands like Dior Beauty (PMU line), Chanel Beauty (eyebrow products), or high-end skincare brands marketed towards PMU professionals. Campaign opportunities include exclusive product reviews, sponsored clinic visits, and luxury beauty event appearances. Challenge: balancing luxury branding with her educational focus.
Brand Collaboration Strengths
- Strong expertise and authority in permanent makeup, evidenced by her role as an international trainer, judge, and speaker.
- Consistent high-quality content showcasing professional skills and educational offerings in the beauty sector.
- Demonstrates strong mentorship and leadership qualities, building a community of aspiring PMU artists.
- Clear business-oriented profile with contact information for collaborations, indicating readiness for professional partnerships.
Collaboration Considerations
- Content is highly specialized in permanent makeup, which may limit appeal for broader beauty or lifestyle brand collaborations.
- Geographic focus primarily on Bosnia and Herzegovina and surrounding regions, potentially limiting global campaign reach.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @selma._omeragic through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Expertise in pain-free permanent makeup techniques
- Strong presence and audience in the Iranian market
- Recognized as a WULOP speaker and judge
- Offers specialized training courses in Tehran and Mashhad
Unique Strengths
- Strong expertise in powder brows and lip blush techniques
- Operates her own beauty studio and academy
- Award-winning recognition within the Balkan region
- Content includes glimpses of her elegant lifestyle
Unique Strengths
- Larger follower base for potentially wider reach
- Integration of personal lifestyle elements for relatable content
- Emphasis on empowering women and building beauty businesses
- Demonstrates a higher inclination towards luxury consumption
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