scentswithjasmine - Micro Fragrance Creator specializing in Scent

AI-Based Influencer Analysis | Micro (13K) | Collaboration Guide • Est. $458-$569 • 3 Similar Influencers

@scentswithjasmine Influencer Analysis

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Followers 13,038
Engagement Rate 0.72%
Viral Reach Rate 8.04%
Location USA
Influencer Tags
#FragranceReview #PerfumeTok #LuxuryFragrance #ScentStorytelling #SelfCare

💡 Profile Overview

Jasmine is a 'faceless' fragrance curator specializing in scent storytelling and detailed perfume reviews. Her content focuses on luxury and niche fragrances, presented with high-quality visuals and evocative descriptions. She has a professional approach to brand collaborations, disclosing gifted products and using affiliate links, making her a reliable partner for brands seeking authentic product showcases.

Personal Brand

Jasmine, operating as @scentswithjasmine, distinguishes herself through a 'faceless' approach, emphasizing the sensory experience of fragrance over personal identity. This allows her content to focus intensely on the perfumes themselves, their notes, and the emotions they evoke. Her aesthetic presentation, combined with detailed reviews, sets her apart from influencers who rely more on personal branding. This strategy positions her as a credible and discerning curator in the crowded fragrance space. Her target audience is likely composed of fragrance enthusiasts, particularly those interested in niche and luxury perfumes, who value detailed information and aesthetic presentation. Her content strategy, which blends informative reviews with evocative storytelling, caters to this audience's desire for discovery and guidance. The high engagement rate suggests a strong connection with her followers, indicating that her content resonates effectively with their interests and preferences. Jasmine's authenticity stems from her consistent focus on fragrance and her transparent disclosure of gifted products and affiliate links. This builds trust with her audience and reinforces her credibility as a reliable source of information. For brand partnerships, she should prioritize collaborations that align with her aesthetic and focus on sensory experiences. Brands should leverage her storytelling abilities to create engaging content that highlights the emotional impact of their fragrances.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to established partnerships with fragrance brands like Aerin and Kayali. Excels in niche and luxury fragrance reviews, creating visually appealing content that highlights scent profiles. Ideal for partnerships with brands such as Jo Malone London and Diptyque. Campaign opportunities include perfume unboxings, scent layering tutorials, and fragrance wardrobe recommendations. Potential challenge: expanding beyond fragrance to other beauty categories like skincare or makeup. **LUXURY (++):** Medium collaboration readiness, driven by the influencer's focus on high-end fragrance and aesthetic presentation. Suitable for luxury brands across various sectors, including fashion accessories and premium lifestyle products. Example partnerships could include brands like Gucci or Chanel (fragrance lines). Campaign opportunities include showcasing luxury fragrance collections and integrating scents into a luxurious lifestyle narrative. Potential challenge: ensuring content aligns with the broader luxury market beyond fragrance. **LIFESTYLE (++):** Medium collaboration readiness, with potential for growth in the self-care and home fragrance sectors. The influencer's focus on sensory experiences aligns well with brands promoting relaxation and well-being. Ideal for partnerships with brands like NEST New York or Brooklinen (for scented candles and home fragrances). Campaign opportunities include creating relaxing home ambiance guides and showcasing self-care routines centered around fragrance. Potential challenge: broadening lifestyle content beyond fragrance to encompass other aspects of daily life. **TRAVEL (+):** Low collaboration readiness, but with potential for integration through scent-related travel experiences. The influencer could partner with hotels or travel companies to showcase destinations known for their unique scents and olfactory experiences. Ideal for collaborations with luxury hotels or travel agencies specializing in sensory tourism. Campaign opportunities include creating travel guides focused on local fragrances and scent-inspired itineraries. Potential challenge: requires a creative approach to connect fragrance with travel, as it is not a primary focus of the content.

Brand Collaboration Strengths

  • Deep expertise in fragrance, providing detailed reviews and evocative scent descriptions.
  • High standard of aesthetic content production, utilizing professional visuals.
  • Clear and professional approach to brand collaborations, disclosing gifted products and utilizing affiliate links.
  • Engages with both luxury and niche fragrance brands, indicating a discerning taste.

Collaboration Considerations

  • The 'faceless creator' approach may limit opportunities for campaigns requiring on-camera personality.
  • Content is highly specialized in fragrance, which might narrow the scope for collaborations outside of the beauty and scent categories.

Estimated Collaboration Fees

Feed Post $156~$293
Story $39~$88
Reels $188~$411
Package $307~$634

Tags for Collaboration

  • Fragrance Expert
  • Perfume Curator
  • Scent Storyteller
  • Luxury Fragrance

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @scentswithjasmine is a micro-tier influencer with 13,038 followers, specializing in Fragrance, Beauty, Lifestyle, Self Care content.
Performance: 0.72% engagement rate with 8.04% viral reach rate.
Pricing: Package collaborations $307~$634. Individual posts $156~$293.
Alternatives: 3 similar influencers available: @talkaboutperfumes ($525~$1.08K), @kristinfragrances ($359~$743), @modern_smells_ ($383~$791).
Best For: Brands targeting young demographics interested in Fragrance, Beauty, Lifestyle, Self Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @scentswithjasmine through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@talkaboutperfumes
Kloé, known as talkaboutperfumes, differentiates herself from scentswithjasmine through her location in Geneva, Switzerland, and her primary use of French in her content, although she also uses English. While both influencers focus on luxury perfumes and beauty, Kloé's content features a broader range of beauty products and a more direct engagement with her audience through questions and community building. She also has a TikTok presence, expanding her reach beyond Instagram. Unlike Jasmine's 'faceless creator' approach, Kloé's content, while product-centric, implies her personal expertise and preferences, creating a more personal connection with her followers. Her collaborations with brands like Valentino and Nina Ricci highlight her appeal to luxury brands seeking to engage with a European audience.

Unique Strengths

  • Strong focus on the European market, particularly French-speaking regions.
  • Broader range of beauty products featured, including skincare and makeup.
  • Active engagement with her audience through questions and community building.
  • Multi-platform presence with a significant following on TikTok.
Estimated Collaboration Fee: $525~$1.08K
@kristinfragrances
KristinFragrances differentiates herself from scentswithjasmine through a more visible and engaging personal brand. While scentswithjasmine operates as a 'faceless creator,' Kristin presents herself directly, fostering a more personal connection with her audience. Kristin's content also leans towards thematic curation of fragrances, categorizing scents by aesthetic or occasion, such as "gourmand perfumes" or "Italian summer" scents, which provides a unique angle for her reviews. Furthermore, Kristin's higher engagement rate suggests a more interactive relationship with her followers, potentially offering brands a more dynamic platform for collaboration. Her content also integrates elements of a curated lifestyle, featuring coffee and pastries, which broadens her appeal within the beauty and lifestyle spheres. Finally, Kristin's management contact in her bio indicates a professional approach to brand partnerships.

Unique Strengths

  • Demonstrates consistent high-quality visual content with a clear product focus and aesthetic presentation.
  • Exhibits expertise in fragrance, offering detailed scent descriptions and thematic curations.
  • Actively engages with her audience, fostering a community around perfume discovery and recommendations.
  • Possesses an established history of collaborations with numerous beauty and fragrance brands, indicating reliability and experience.
Estimated Collaboration Fee: $359~$743
@modern_smells_
Modern_smells_ differentiates from scentswithjasmine through a greater emphasis on travel and lifestyle integration within fragrance content. While both creators focus on perfume reviews, modern_smells_ often showcases fragrances in scenic travel locations, blending her passion for scents with a wanderlust lifestyle. This approach provides a broader appeal, potentially attracting an audience interested in both beauty and travel. Additionally, modern_smells_ presents a more personal approach, often including herself in the content, unlike the faceless approach of scentswithjasmine. This allows for a more direct connection with her audience. However, modern_smells_ has a lower post count, which may indicate a less consistent content schedule compared to scentswithjasmine. Her engagement rate is significantly higher, suggesting a more active and responsive audience.

Unique Strengths

  • High engagement rate, indicating a responsive audience.
  • Integration of travel and lifestyle elements, broadening content appeal.
  • Personal approach with creator visible in content, fostering a direct connection.
  • Detailed and honest perfume reviews, building trust and credibility.
Estimated Collaboration Fee: $383~$791

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