saoussen_masmoudi - Fashion Influencer in Tunis (60 chars)

AI-Based Influencer Analysis | Mega (1.1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@saoussen_masmoudi Influencer Analysis

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Followers 1,067,455
Engagement Rate 2.79%
Viral Reach Rate 91.18%
Location TN/UAE
Influencer Tags
#LifestyleBlogger #BeautyInfluencer #FashionStyle #TravelGram #LuxuryLifestyle

💡 Profile Overview

Saoussen Masmoudi is a Tunisian brand ambassador and content creator focusing on lifestyle, beauty, styling, and travel. She showcases a glamorous and aspirational lifestyle, often featuring luxury brands and high-end fashion. Her content appeals to an audience interested in beauty, fashion, and travel, making her a strong candidate for brand collaborations seeking a refined and influential voice.

Personal Brand

Saoussen Masmoudi distinguishes herself through a polished, aspirational aesthetic, focusing on luxury lifestyle, beauty, and fashion. Her professional styling and high-quality visuals set her apart. Unlike many influencers, she blends luxury brand advocacy with relatable family moments, creating a unique appeal. This combination of sophistication and personal connection makes her stand out in a competitive landscape. Saoussen's content strategy effectively targets an audience interested in aspirational living and luxury experiences. Her strengths lie in visually appealing content and clear partnership disclosures, fostering trust. The inclusion of family moments, particularly with her daughter, adds a layer of relatability, broadening her appeal beyond just luxury consumers. This approach resonates with those seeking both inspiration and authenticity. Saoussen's authenticity stems from transparent partnership disclosures and sharing personal experiences. Brands seeking partnerships should leverage her ability to seamlessly integrate products into her lifestyle content. Actionable insight: collaborate on campaigns that showcase product usage within her travel or family-oriented content, amplifying brand reach and resonance with her engaged audience.

Collaboration Opportunities

**BEAUTY (+++):** Saoussen demonstrates high collaboration readiness within the beauty sector, particularly in skincare, haircare, and makeup. Her content frequently features beauty products and routines, showcasing brands like Isdin. Ideal partnerships include luxury beauty brands like Dior Beauty or Chanel Beauty, as well as high-end haircare brands like Kerastase. Campaign opportunities include product reviews, tutorials, and integrated beauty routines. High ROI is expected due to her engaged audience and polished presentation. Potential challenges may arise in ensuring authenticity with a focus on luxury and aspirational beauty standards. **FASHION (+++):** High collaboration readiness in the fashion industry, especially within luxury and designer apparel. Her content showcases high-end outfits, styling tips, and designer accessories. Brands like Gucci, Prada, or local Tunisian designers would be ideal partners. Campaign opportunities include outfit showcases, styling guides, and event-based fashion features. High ROI is anticipated due to her influence on aspirational fashion trends. A potential challenge is balancing luxury endorsements with broader audience accessibility. **TRAVEL (++):** Medium collaboration readiness in the travel sector, focusing on luxury travel and city exploration. Her content features high-end hotels and destinations, particularly in Tunisia and Dubai. Ideal partners include luxury hotel chains like Four Seasons or airlines like Emirates. Campaign opportunities include hotel reviews, destination guides, and travel vlogs. Medium ROI is expected due to less frequent travel-focused content. A potential challenge is expanding geographic relevance beyond her typical travel destinations. **LUXURY (+++):** Saoussen exhibits strong collaboration readiness within the luxury sector, encompassing fashion, beauty, and lifestyle. Her content consistently features high-end brands and experiences, appealing to a discerning audience. Ideal partners include luxury jewelry brands like Cartier or high-end automotive brands like Porsche. Campaign opportunities include product placements, brand ambassadorships, and event coverage. High ROI is anticipated due to her established influence and market presence. A potential challenge is maintaining exclusivity while engaging a broader audience.

Brand Collaboration Strengths

  • Consistent high-quality content with a glamorous aesthetic.
  • Strong engagement with luxury and lifestyle brands.
  • Professionalism in brand partnerships with clear disclosure.
  • Diverse content covering beauty, fashion, travel, and events.

Collaboration Considerations

  • Content often features a specific Middle Eastern/North African aesthetic.
  • Content format heavily favors static photography over video content.

Estimated Collaboration Fees

Feed Post $11K~$20K
Story $3K~$6K
Reels $13K~$28K
Package $21K~$43K

Tags for Collaboration

  • Glamorous Lifestyle
  • Beauty Expert
  • Fashion Influencer
  • Travel Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @saoussen_masmoudi is a mega-tier influencer with 1,067,455 followers, specializing in Lifestyle, Beauty, Fashion & Style, Travel, Hair Care content.
Performance: 2.79% engagement rate with 91.18% viral reach rate.
Pricing: Package collaborations $21K~$43K. Individual posts $11K~$20K.
Alternatives: 3 similar influencers available: @asmaa_ibraheemofficial ($125K~$260K), @alreemsaif ($6.9K~$14K), @dina.maimouni ($2.8K~$5.8K).
Best For: Brands targeting young demographics interested in Lifestyle, Beauty, Fashion & Style, Travel, Hair Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @saoussen_masmoudi through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@asmaa_ibraheemofficial
Asmaa Ibraheem, a TV host and luxury lifestyle influencer, presents a strong alternative to Saoussen Masmoudi. While both influencers operate in the luxury fashion and beauty space, Asmaa boasts a significantly larger follower count (9.7M vs 1.1M), offering broader reach. Asmaa's content focuses on high-end brands and travel, aligning with Saoussen's glamorous lifestyle. However, Asmaa's engagement rate is lower (0.2% vs 2.79%), which may impact campaign performance. Asmaa's professional background as a TV host adds credibility, but her lack of explicit partnership disclosures could be a concern for brands prioritizing transparency. Saoussen's content features a Middle Eastern aesthetic, while Asmaa's has a more global luxury appeal. Asmaa's strength lies in her reach and polished presentation, while Saoussen excels in engagement and regional relevance.

Unique Strengths

  • Larger follower count for broader reach
  • TV host status adds credibility and professionalism
  • Consistent focus on luxury fashion, beauty, and travel
  • Polished and aspirational content style
Estimated Collaboration Fee: $125K~$260K
@alreemsaif
AlReem Saif differentiates herself from Saoussen Masmoudi through her Emarati Qatari heritage and a focus that includes fitness alongside fashion, beauty, and travel. While both influencers operate in the luxury lifestyle space, AlReem's content incorporates elements of personal wellness and fitness journeys, potentially appealing to a slightly different audience segment. AlReem also demonstrates a strong engagement with local brands and initiatives, such as Dubai Cares, which could be attractive for brands seeking to align with social causes in the Middle East. Her podcast hosting also provides an avenue for deeper engagement than static posts. However, her engagement rate is lower than Saoussen's, which may impact campaign performance. AlReem's content also features a mix of English and Arabic, potentially broadening her reach within the region.

Unique Strengths

  • Strong focus on fitness and wellness in addition to fashion and beauty.
  • Active engagement with local brands and social initiatives.
  • Bilingual content in English and Arabic.
  • Podcast hosting provides opportunities for deeper audience engagement.
Estimated Collaboration Fee: $6.9K~$14K
@dina.maimouni
Dina Maimouni differentiates herself from Saoussen Masmoudi through her focus on balancing a chic lifestyle with motherhood, appealing to brands targeting family-oriented consumers. While Saoussen showcases a glamorous, travel-heavy lifestyle, Dina integrates her role as a mother of three into her fashion and beauty content, creating a relatable dimension. Dina's content is primarily focused on Dubai and the UAE, offering a strong connection to the Middle Eastern market, while Saoussen's content features both Tunisia and Dubai. Dina's engagement rate is lower, but her authentic integration of family life could resonate with a specific audience segment. Her collaboration history is less explicitly disclosed, presenting an opportunity for brands to establish a new partnership.

Unique Strengths

  • Integrates motherhood authentically into fashion and beauty content
  • Strong focus on the Dubai and UAE market
  • Presents a sophisticated yet relatable image
  • Open to collaborations with a dedicated management email
Estimated Collaboration Fee: $2.8K~$5.8K

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