samrimesfin - Micro Creator & Football Enthusiast

AI-Based Influencer Analysis | Micro (66K) | Collaboration Guide • Est. $2.2K-$3.9K • 3 Similar Influencers

@samrimesfin Influencer Analysis

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Followers 66,088
Engagement Rate 13.66%
Viral Reach Rate 215.03%
Location ET
Influencer Tags
#FootballFan #SportsFashion #EthiopianCulture #LifestyleBlogger #BrandAmbassador

💡 Profile Overview

Samri is a young, Ethiopian lifestyle and sports fashion influencer with a strong passion for football, particularly Manchester United. Her content showcases a blend of personal style, cultural pride, and brand promotions, making her an engaging and relatable figure for brands targeting a youthful, sports-enthusiastic audience in Ethiopia. She is open to collaborations, as indicated by her bio and past partnerships.

Personal Brand

Samrimesfin differentiates herself through a unique blend of sports enthusiasm, Ethiopian cultural pride, and fashion-forward style. Unlike many sports influencers, she integrates her heritage into her content, showcasing traditional attire alongside sports jerseys. This fusion creates a distinctive personal brand that resonates with a diverse audience interested in both sports and cultural representation. Her high engagement rate suggests a strong connection with her followers, setting her apart from competitors with similar follower counts but lower interaction levels. Her target audience likely comprises young, fashion-conscious individuals interested in football, particularly Manchester United, and Ethiopian culture. Her content strategy effectively leverages visually appealing fashion content, combined with her passion for football, creating a compelling mix. The strength lies in her ability to seamlessly blend these interests, attracting a diverse audience that appreciates both her style and her sports knowledge. This approach fosters a sense of community and shared interests, driving engagement and loyalty. Samrimesfin's authenticity stems from her genuine enthusiasm for football, her pride in her Ethiopian heritage, and her confident self-expression. Actionable insights for brand partnerships include collaborations with brands that align with her values, such as sports apparel companies promoting inclusivity or fashion brands celebrating cultural diversity. Brands can leverage her platform to reach a young, engaged audience interested in sports, fashion, and cultural representation, ensuring a mutually beneficial partnership.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. The influencer's content frequently features sports jerseys, traditional Ethiopian attire, and elegant dresses, showcasing a versatile fashion sense. This makes her suitable for partnerships with brands like Adidas, Nike, and Puma, especially for their sports fashion lines. Campaign opportunities include styling videos, outfit showcases, and event-based promotions. Potential challenges include maintaining relevance for brands outside of sports fashion. **SPORTS (+++):** High collaboration readiness. Given her passion for football, particularly Manchester United, she is well-positioned for collaborations within the sports industry. Ideal partners include sports equipment brands like Adidas and Nike, sports nutrition brands, and sports-related apps or platforms. Campaign opportunities include game-day outfit showcases, training gear reviews, and fan engagement initiatives. A potential challenge is ensuring content resonates beyond Manchester United fans. **LIFESTYLE (++):** Medium collaboration readiness. While her primary focus is sports and fashion, her content also touches on lifestyle aspects, such as event attendance and cultural celebrations. This presents opportunities for collaborations with brands in areas like photography (Snapdragon), event planning, and cultural tourism. Potential partners include local Ethiopian businesses and international brands seeking to connect with the Ethiopian diaspora. A challenge is integrating lifestyle content more consistently to increase relevance. **BEAUTY (++):** Medium collaboration readiness. While not a primary focus, the influencer's event attire and photography suggest an interest in beauty and makeup. This opens doors for collaborations with makeup brands, skincare companies, and hair product lines. Campaign opportunities could include makeup tutorials for events, skincare routines for active lifestyles, and hair styling tips for different occasions. A potential challenge is establishing credibility in the beauty space, requiring consistent and engaging beauty-related content.

Brand Collaboration Strengths

  • Clear willingness for brand collaborations, explicitly stating 'DM for paid promotion' in her bio.
  • Proven track record of brand partnerships, including collaborations with Premier Bet and Bella Sportswear.
  • Consistent and engaging presence, particularly around football-related content, attracting a dedicated audience.
  • Versatility in content, from casual sports attire to traditional and formal wear, allowing for diverse brand integration.

Collaboration Considerations

  • Content is heavily focused on football and sports-related themes, which might limit the appeal for brands outside this niche.
  • Geographic focus appears to be primarily within Ethiopia, potentially limiting reach for global campaigns without specific localization strategies.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $198~$446
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Football Fan
  • Ethiopian Influencer
  • Sports Fashion
  • Lifestyle Creator

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @samrimesfin is a micro-tier influencer with 66,088 followers, specializing in Sports, Fashion, Lifestyle, Cultural Content, Brand Promotion content.
Performance: 13.66% engagement rate with 215.03% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @mahiderassegid ($1.08K~$2.24K), @liyat_seyoum ($451~$933), @zemaaaa___ ($583~$1.2K).
Best For: Brands targeting young demographics interested in Sports, Fashion, Lifestyle, Cultural Content, Brand Promotion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @samrimesfin through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mahiderassegid
Mahider Assegid differentiates herself from Samri through a stronger emphasis on authentic Ethiopian cultural representation, showcasing traditional attire and local food experiences. While Samri focuses on sports fashion and football fandom, Mahider offers a broader view of Ethiopian lifestyle, appealing to brands seeking cultural integration. Mahider's content is characterized by a cheerful and approachable persona, fostering a positive connection with her audience. Although she has a smaller follower count and lacks explicit brand collaboration history compared to Samri, her genuine portrayal of East African youth culture positions her as an ideal partner for brands targeting a diverse, young audience interested in lifestyle and cultural content. Her versatile fashion sense and interest in food and dining also open opportunities for collaborations beyond sports-related products.

Unique Strengths

  • Strong emphasis on authentic Ethiopian cultural representation
  • Cheerful and approachable persona fostering positive brand association
  • Versatile fashion sense appealing to diverse clothing and accessory brands
  • Interest in food and dining experiences suitable for restaurant or food product collaborations
Estimated Collaboration Fee: $1.08K~$2.24K
@liyat_seyoum
Liyat Seyoum differentiates herself from Samri through her primary identity as an actress and her focus on a broader range of lifestyle content beyond sports. While Samri is heavily focused on football and sports fashion, Liyat showcases a more versatile fashion sense, blending casual, elegant, and traditional Ethiopian attire. Liyat's content also emphasizes her social life, cultural experiences, and engagement with the Ethiopian film industry, offering a more diverse appeal. Although Liyat's engagement rate is lower, her polished visual aesthetic and cultural advocacy provide unique strengths for brands seeking a culturally connected and stylish influencer. Her potential for collaboration lies in her ability to authentically represent Ethiopian culture and fashion, making her suitable for brands targeting a culturally aware audience.

Unique Strengths

  • Showcases a versatile fashion sense, appealing to diverse fashion brands.
  • Maintains a polished and high-quality visual aesthetic.
  • Engages with Ethiopian cultural themes, offering a unique niche.
  • Her involvement in the film industry suggests a broader reach.
Estimated Collaboration Fee: $451~$933
@zemaaaa___
Zemaaaa___ differentiates herself from samrimesfin through her focus on beauty, fashion, and travel, while samrimesfin is more centered around sports, particularly football. Zemaaaa___'s content showcases a blend of personal style, travel adventures, and makeup artistry, appealing to a slightly different audience interested in lifestyle and beauty trends. While both are Ethiopian influencers, Zemaaaa___'s profile as a marketing student and her luxury consumption hints add a layer of sophistication. Zemaaaa___'s engagement rate is also slightly higher, indicating a potentially more active and responsive audience. This makes her a strong alternative for brands seeking a lifestyle and beauty-focused influencer with a growing interest in luxury.

Unique Strengths

  • Strong visual appeal and high-quality photography.
  • Diverse lifestyle content including travel, fashion, and beauty.
  • Self-identification as a 'Content Creator' and 'Marketing Student' suggests a professional understanding of brand partnerships.
  • Showcases cultural authenticity through her Ethiopian heritage.
Estimated Collaboration Fee: $583~$1.2K

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