ruhayyefa - Macro Lifestyle Influencer & Travel Enthusiast

AI-Based Influencer Analysis | Macro (218K) | Partnership Guide • Est. $7.1K-$11.7K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@ruhayyefa Influencer Analysis

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Followers 218,625
Engagement Rate 2.22%
Viral Reach Rate 27.47%
Location Egypt
Influencer Tags
#TravelAdventures #LifestyleBlogger #FashionStyle #BeautyLooks #MusicLover

💡 Profile Overview

This Egyptian influencer showcases a vibrant and adventurous lifestyle through high-quality visuals, focusing on travel, fashion, and personal style. Her authentic and expressive personality, combined with a strong engagement rate and a large audience, makes her a promising partner for brands seeking genuine representation. She appears well-connected within event and creative circles, suggesting a professional approach to content creation and collaboration readiness.

Personal Brand

Ruhayyefa distinguishes herself through a vibrant and adventurous lifestyle, captured with a unique visual aesthetic. Her natural curly hair, freckles, and playful demeanor create a relatable and approachable persona. While many influencers focus on curated perfection, Ruhayyefa embraces authenticity, showcasing her braces and unique features. This genuine presentation, combined with her expressive poses and dynamic compositions, sets her apart from competitors who may prioritize a more polished or generic image. Her content transcends language barriers, appealing to a global audience interested in travel, fashion, and personal expression. Her target audience likely comprises young adults and Gen Z individuals seeking inspiration for travel, fashion, and self-expression. Ruhayyefa's content strategy effectively leverages visual storytelling, showcasing her experiences through engaging imagery. Her strengths lie in her ability to capture the essence of her adventures and personal style, resonating with those who value authenticity and individuality. The consistent tagging of other professionals and organizations suggests a strong network and potential for collaborative content, further expanding her reach and influence. Ruhayyefa's authenticity is evident in her embrace of natural features and her expressive personality. This genuine connection with her audience is a valuable asset for brand partnerships. Brands seeking to align with an authentic and relatable influencer should consider collaborations that highlight Ruhayyefa's adventurous spirit and unique style. Actionable insights include partnerships with travel brands, fashion retailers, or beauty companies that celebrate individuality and self-expression. Brands could leverage her visual storytelling skills to create engaging content that resonates with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Her eclectic and street style, coupled with event wear and casual fashion posts, makes her an ideal partner for brands targeting a young, fashion-forward audience. She excels in accessory styling and showcasing unique outfits. Brands like Zara, H&M, and local Middle Eastern designers would benefit from partnerships. Campaign opportunities include style hauls, outfit showcases, and trendsetting collaborations. Potential challenge: Ensuring brand alignment with her unique personal style. **BEAUTY (++):** Medium collaboration readiness. While not explicitly focused on beauty, her makeup looks and hair styling content, particularly showcasing her freckles and natural curly hair, present opportunities for beauty brands. She could partner with brands specializing in natural makeup, hair care products for curly hair, or skincare for freckled skin. Brands like Sephora Middle East, L'Oréal, and local beauty brands would be a good fit. Campaign opportunities include makeup tutorials, hair styling demonstrations, and skincare routines. Potential challenge: Balancing beauty content with her existing lifestyle focus. **TRAVEL (+++):** High collaboration readiness. Her adventurous lifestyle and frequent travel to diverse locations, including solo travel, beach travel, desert travel, and urban exploration, make her a strong candidate for travel-related sponsorships. She excels in visually capturing the essence of her travel experiences. Ideal partners include airlines like Emirates or Etihad, hotel chains like Marriott or Hilton, and tourism boards for various destinations. Campaign opportunities include destination reviews, travel vlogs, and sponsored trips. Potential challenge: Ensuring content remains authentic and engaging while promoting specific travel brands. **MUSIC (++):** Medium collaboration readiness. Her attendance at music events and concerts, coupled with her apparent connection to creative circles, suggests potential for collaborations within the music industry. She could partner with music streaming services like Spotify (already tagged), concert promoters, or music-related brands. Campaign opportunities include event coverage, artist interviews, and sponsored playlists. Potential challenge: Integrating music-related content seamlessly with her existing travel and fashion focus.

Brand Collaboration Strengths

  • High-quality visual content with diverse settings and engaging poses.
  • Strong engagement with a large audience, indicated by a high viral reach rate.
  • Authentic and expressive personality, which can resonate well with brands seeking genuine representation.
  • Consistent content creation across various lifestyle themes, including travel, fashion, and events.

Collaboration Considerations

  • No explicit paid partnership history, which might require more initial effort for brands to establish a formal collaboration.
  • Content captions are primarily in Arabic, which might limit relevance for non-Arabic speaking audiences.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $328~$738
Reels $2K~$3K
Package $3K~$5K

Tags for Collaboration

  • Travel
  • Fashion
  • Beauty
  • Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @ruhayyefa is a macro-tier influencer with 218,625 followers, specializing in Travel, Fashion, Beauty, Music, Arts content.
Performance: 2.22% engagement rate with 27.47% viral reach rate.
Pricing: Package collaborations $3K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @nairaakamal ($71K~$147K), @habiiba_bahaa ($30K~$64K), @sama_alwagih ($22K~$46K).
Best For: Brands targeting young demographics interested in Travel, Fashion, Beauty, Music, Arts with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @ruhayyefa through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@nairaakamal
Naira Kamal, with a significantly larger follower base, offers a broader reach compared to the target influencer. While both influencers focus on fashion, beauty, and lifestyle content, Naira's content leans towards a more polished and luxury-oriented aesthetic. Her willingness to collaborate is explicitly stated, suggesting a more professional and readily available partnership opportunity. However, her engagement rate is lower than the target influencer's, which might impact campaign performance. Naira's content also incorporates a stronger emphasis on her cultural identity, potentially appealing to brands targeting specific regional audiences. Overall, Naira presents a more established and commercially focused profile, albeit with a potentially less engaged audience.

Unique Strengths

  • Larger follower base for broader reach
  • Explicit willingness to collaborate, indicating partnership readiness
  • Focus on luxury and aspirational lifestyle content
  • Strong emphasis on cultural identity, appealing to regional audiences
Estimated Collaboration Fee: $71K~$147K
@habiiba_bahaa
Habiba Bahaa, while having a smaller follower count (129K) compared to the target influencer (218K), boasts a significantly higher engagement rate (9.5% vs 2.22%). Both influencers share a focus on lifestyle and travel content, with a strong presence in Egypt and Dubai. Habiba's content leans more towards beauty and fashion, showcasing natural makeup looks and trendy styles, while the target influencer incorporates more artistic and musical elements. Habiba's inferred lifestyle is centered around joyful travel and beauty exploration, whereas the target influencer embodies an adventurous and expressive urban explorer. Habiba's luxury consumption is noted, with mentions of brands like Vivienne Westwood, suggesting a potential for collaborations with mid-to-high-end brands. While both lack explicit paid partnership history, Habiba's higher engagement rate could make her a more attractive option for brands seeking immediate audience interaction.

Unique Strengths

  • Higher engagement rate (9.5%) compared to the target influencer.
  • Strong focus on beauty and fashion, appealing to related brands.
  • Presence in both Dubai and Egypt, offering diverse content opportunities.
  • Demonstrates interest in luxury brands, suitable for premium collaborations.
Estimated Collaboration Fee: $30K~$64K
@sama_alwagih
Sama Alwagih differentiates herself from the target influencer, ruhayyefa, through a more explicit focus on specific niches like curly hair care, skincare, and food, in addition to fashion and travel. While ruhayyefa presents a broader lifestyle approach, Sama hones in on these particular areas, potentially attracting a more targeted audience interested in these topics. Sama also has a larger follower count, indicating a wider reach. Her content style incorporates humor and personal anecdotes, fostering a relatable connection with her audience. Sama's bio explicitly states her role as a 'Reel creator' and provides a collaboration email, signaling a clear intent for brand partnerships, which may be a more straightforward approach compared to ruhayyefa's less explicit collaboration history.

Unique Strengths

  • Strong focus on specific niches (curly hair, skincare, food)
  • Larger follower count for wider reach
  • Relatable content style with humor and personal anecdotes
  • Clear intent for brand partnerships with collaboration email
Estimated Collaboration Fee: $22K~$46K

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