rossyfadhilah.ir - Macro Influencer in Bandung

AI-Based Influencer Analysis | Macro (136K) | Partnership Guide • Est. $2.2K-$2.4K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@rossyfadhilah.ir Influencer Analysis

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Followers 136,405
Engagement Rate 19.11%
Viral Reach Rate 624.20%
Location Indonesia
Influencer Tags
#HijabBeauty #ModestFashion #TravelIndonesia #SkincareTips #DailyOOTD

💡 Profile Overview

Ochi is a Hijab Beauty & Lifestyle content creator based in Bandung, Indonesia, known for her relatable and authentic content. She focuses on modest fashion, skincare, and travel, showcasing her daily life and adventures in visually appealing posts. With a strong engagement rate and a clear interest in brand collaborations, Ochi is a valuable partner for brands targeting a young, modest audience.

Personal Brand

Ochi, known as @rossyfadhilah.ir, distinguishes herself through high-quality visual content blending modest aesthetics with contemporary lifestyle trends. Her focus on Hijab beauty, fashion, and travel, particularly within the Bandung context, sets her apart. The combination of relatable daily life snapshots with aspirational travel and cafe experiences creates a unique appeal. Her content stands out due to its professional photography and cheerful, engaging tone, fostering a strong connection with her audience. Her target audience likely comprises young Muslim women interested in beauty, modest fashion, and travel. Ochi's content strategy effectively leverages visually appealing photography and relatable storytelling. Her strength lies in showcasing a modest yet modern lifestyle, resonating with those seeking inspiration in beauty, fashion, and travel while adhering to cultural values. The high engagement rate suggests a strong connection with her followers, indicating effective content delivery and audience interaction. Ochi's authenticity is evident in her cheerful and relatable communication style, coupled with her consistent portrayal of a modest lifestyle. Brands seeking partnerships should leverage her expertise in skincare and modest fashion. Actionable insights include collaborations focusing on halal beauty products, modest fashion lines, or travel experiences catering to Muslim travelers. Emphasizing her Bandung roots can also appeal to local brands seeking regional influence.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, particularly within skincare and hijab-friendly makeup. Her content frequently features skincare routines and beauty product reviews, indicating a genuine interest and expertise. Ideal for brands like Wardah, Emina, and local Indonesian beauty brands focusing on halal or natural products. Campaign opportunities include product demonstrations, tutorials, and integrated lifestyle content. High ROI potential due to her engaged audience and authentic presentation. Potential challenge: ensuring sponsored content aligns with her modest aesthetic. **FASHION (+++):** Strong collaboration readiness, especially in modest and hijab fashion. Her OOTD posts and travel outfits showcase her fashion sense, appealing to a broad audience seeking style inspiration. Suitable for brands like Buttonscarves, Kami., and local modest fashion boutiques. Campaign opportunities include styling guides, outfit collaborations, and fashion show appearances. High ROI due to her influence on modest fashion trends. Potential challenge: balancing brand aesthetics with her personal style. **LIFESTYLE (++):** Medium collaboration readiness, with potential in areas like cafe culture and travel-related lifestyle products. Her content often features her enjoying cafes and exploring local destinations, presenting a relatable and aspirational lifestyle. Suitable for brands like local coffee shops, travel agencies, and lifestyle product retailers. Campaign opportunities include sponsored cafe visits, travel vlogs, and product placements in her daily life content. Medium ROI due to lifestyle content being a secondary focus. Potential challenge: integrating products seamlessly into her existing content style. **TRAVEL (++):** Medium collaboration readiness, particularly for domestic travel and tourism-related brands. Her travel photography and exploration of local destinations showcase her adventurous side and appeal to followers seeking travel inspiration. Suitable for brands like local hotels, airlines, and tourism boards. Campaign opportunities include sponsored trips, hotel reviews, and destination spotlights. Medium ROI due to travel content being interspersed with other lifestyle topics. Potential challenge: ensuring travel collaborations align with her modest lifestyle.

Brand Collaboration Strengths

  • Strong visual aesthetic with high-quality photography.
  • Diverse lifestyle content appealing to a broad audience.
  • Authentic and relatable persona fostering trust.
  • Clear indication of willingness for brand collaborations.

Collaboration Considerations

  • Content primarily focused on personal experiences.
  • Content mainly in Indonesian, requiring localization for some markets.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $205~$460
Reels $1K~$2K
Package $2K~$3K

Tags for Collaboration

  • Hijab Fashion
  • Modest Lifestyle
  • Indonesian Travel
  • Skincare & Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @rossyfadhilah.ir is a macro-tier influencer with 136,405 followers, specializing in Beauty, Fashion, Lifestyle, Travel content.
Performance: 19.11% engagement rate with 624.20% viral reach rate.
Pricing: Package collaborations $2K~$3K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @aldoraiv ($84~$174), @xcaachha_ ($65~$133), @arinijuliiasari ($46~$96).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @rossyfadhilah.ir through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@aldoraiv
Aldoraiv differentiates herself from rossyfadhilah.ir through her focus on personal style and life moments, particularly her recent wedding journey, which adds a unique dimension to her content. While both influencers operate in the fashion and lifestyle space, Aldoraiv's content leans towards showcasing her daily outfits and experiences, creating a relatable and aspirational image for her audience. She also has a smaller following, making her a micro-influencer compared to rossyfadhilah.ir's macro-influencer status. Aldoraiv's engagement rate is also lower, but she has a clear willingness to collaborate, as indicated by her bio. Her content is visually appealing, with good lighting and composition, making her suitable for fashion and lifestyle brand integrations.

Unique Strengths

  • Showcases personal style and daily outfits, providing fashion inspiration.
  • Shares significant life events, such as her wedding, creating opportunities for authentic storytelling.
  • Maintains a consistent visual aesthetic with well-composed images.
  • Demonstrates a clear willingness to collaborate with brands.
Estimated Collaboration Fee: $84~$174
@xcaachha_
Xcaachha_ differentiates herself from rossyfadhilah.ir through a more explicit focus on honest reviews and daily reels, particularly in the beauty and hair care categories. While both influencers operate within the modest fashion and lifestyle space in Indonesia, Xcaachha_ integrates personal milestones, such as her wedding journey, into her content, creating a more intimate connection with her audience. She also demonstrates a strong affiliation with various creator hubs, suggesting a more structured and professional approach to content creation. Her content is geographically centered on Indonesian locations and cultural contexts, making her ideal for brands targeting the Indonesian market. However, her engagement rate is below average compared to rossyfadhilah.ir.

Unique Strengths

  • Demonstrates clear willingness for brand collaborations with explicit bio statements and content addressing brands
  • Provides honest and detailed reviews, building trust and credibility with her audience
  • Maintains a consistent and appealing visual aesthetic across her lifestyle and beauty content
  • Offers a strong connection to the Indonesian market, particularly for modest fashion and local experiences
Estimated Collaboration Fee: $65~$133
@arinijuliiasari
Arini Juliiasari differentiates herself from Rossyfadhilah.ir through her micro-influencer status and a more intimate connection with her audience. While both creators focus on beauty, modest fashion, and lifestyle content, Arini's smaller follower count allows for potentially higher engagement rates within her niche. Arini's content also emphasizes authentic product reviews and personal reflections, creating a sense of trust and relatability. Her collaborations with local beauty brands showcase her commitment to supporting regional businesses. Unlike Rossyfadhilah.ir, Arini's content features a blend of serene travel moments and practical beauty advice, appealing to a young, beauty-conscious audience in Indonesia. Her willingness to engage in brand collaborations is evident through her explicit mention of 'endorsee' opportunities, making her a valuable partner for brands targeting a specific demographic with a focus on authenticity and affordability.

Unique Strengths

  • Authentic product reviews with personal experience
  • Consistent focus on beauty and lifestyle content
  • Clear and engaging visual content
  • Strong implied willingness for collaborations
Estimated Collaboration Fee: $46~$96

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