romi_allata - Mega Fashion Influencer from Germany

AI-Based Influencer Analysis | Mega (2.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 25, 2025 • WhoTag.ai

@romi_allata Influencer Analysis

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Followers 2,421,722
Engagement Rate 4.56%
Viral Reach Rate 76.84%
Location Germany/France
Influencer Tags
#MakeupArtist #FashionBlogger #TravelLover #LuxuryFashion #OOTD

💡 Profile Overview

Roumaissa Allata is a luxury fashion, beauty, and travel influencer showcasing a glamorous lifestyle across Europe and Algeria. As the founder of Rowabyromiallata, she demonstrates an entrepreneurial spirit and professional approach to content creation. Her polished visuals and focus on high-end brands appeal to an audience interested in upscale trends, making her a prime choice for luxury brand collaborations.

Personal Brand

Roumaissa Allata distinguishes herself through a curated blend of high fashion, beauty expertise, and luxury travel, primarily showcased against the backdrop of European cities and her Algerian heritage. Her sophisticated and glamorous aesthetic, coupled with her entrepreneurial role as a brand founder and CEO, sets her apart. Unlike many influencers, she projects an image of refined elegance and professional acumen, appealing to a discerning audience seeking aspirational content with a touch of authenticity. Roumaissa's content strategy effectively targets an audience driven by aspirations for luxury and high fashion. Her polished visuals and focus on upscale trends cater to individuals seeking inspiration for their personal style and travel experiences. The inclusion of cultural elements, such as her Algerian heritage and Islamic traditions, broadens her appeal and fosters a deeper connection with followers who appreciate diversity and cultural awareness. Roumaissa's authenticity stems from her consistent portrayal of a sophisticated and glamorous lifestyle, aligning with her stated interests and professional endeavors. Brands seeking partnerships should leverage her entrepreneurial background and refined image to create campaigns that resonate with her audience's desire for luxury and aspirational content. Focus on collaborations that showcase high-end fashion, beauty products, and travel experiences, emphasizing quality and elegance.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Roumaissa's content is heavily focused on high fashion and elegant wear, making her an ideal partner for brands like Louis Vuitton (already mentioned), Dior, and Gucci. She could create lookbooks, style guides, and attend fashion events, driving significant brand awareness and sales. The challenge lies in ensuring authenticity and avoiding over-commercialization, given her personal style focus. **BEAUTY (+++):** Strong collaboration readiness. Roumaissa frequently features makeup looks and skincare routines, indicating a genuine interest and expertise. Brands like Huda Beauty (already mentioned), Chanel Beauty, and Dior Beauty would benefit from her tutorials, product reviews, and application demonstrations. ROI would be high due to her engaged audience and polished presentation. A potential challenge is maintaining transparency regarding sponsored content. **LUXURY (+++):** High collaboration readiness. Roumaissa embodies a luxurious lifestyle, making her a natural fit for luxury brands across fashion, beauty, and travel. Brands like Hermès, La Mer, and Four Seasons Hotels could leverage her influence through sponsored posts, event appearances, and exclusive content creation. The challenge is ensuring the collaborations align with her existing brand and maintain a sense of exclusivity and aspiration. **TRAVEL (++):** Medium collaboration readiness. While travel is a significant part of her lifestyle, it's often integrated with fashion and beauty. Brands like Emirates, Ritz-Carlton, and Condé Nast Traveler could partner with her for destination features, hotel reviews, and travel-related product endorsements. The challenge is to create travel content that is both aspirational and informative, while also showcasing the brand effectively.

Brand Collaboration Strengths

  • Highly polished and consistent visual aesthetic suitable for luxury brands.
  • Strong personal brand in fashion, beauty, and travel appealing to an upscale audience.
  • Professional approach to content creation and brand partnerships.
  • Engages an audience with a clear interest in high-end products and glamorous lifestyle.

Collaboration Considerations

  • Content primarily focuses on personal experiences, requiring careful integration for product-focused campaigns.
  • Geographic content is centered on Europe and Algeria, potentially limiting relevance for other global markets.

Estimated Collaboration Fees

Feed Post $24K~$45K
Story $6K~$14K
Reels $29K~$64K
Package $47K~$98K

Tags for Collaboration

  • Luxury Lifestyle
  • Fashion Influencer
  • Beauty Expert
  • Travel Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @romi_allata is a mega-tier influencer with 2,421,722 followers, specializing in Makeup, Fashion, Travel, Lifestyle content.
Performance: 4.56% engagement rate with 76.84% viral reach rate.
Pricing: Package collaborations $47K~$98K. Individual posts $24K~$45K.
Alternatives: 3 similar influencers available: @asmaa_ibraheemofficial ($136K~$281K), @alreemsaif ($63.6K~$131K), @lamyaealahyane ($15K~$32K).
Best For: Brands targeting young demographics interested in Makeup, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @romi_allata through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@asmaa_ibraheemofficial
Asmaa Ibraheem, a TV host and luxury lifestyle influencer, differentiates herself from Roumaissa Allata through her established media presence and larger follower base. While both influencers focus on luxury fashion, beauty, and travel, Asmaa's background as a TV host lends her collaborations a unique credibility and professional image. Her content, characterized by high visual standards and a consistent aesthetic, showcases aspirational experiences in destinations like Dubai and Mykonos. However, her engagement rate is below average, and her content primarily features static photography, which may not align with brands prioritizing video-first strategies. Despite these limitations, Asmaa's established public figure status and focus on luxury consumption make her a strong choice for brands seeking a credible and glamorous platform.

Unique Strengths

  • Leverages her public figure status as a TV host, lending credibility and a professional image to brand collaborations.
  • Maintains high visual content standards with professional photography and consistent aesthetic, suitable for luxury brand representation.
  • Consistently showcases a luxury-oriented lifestyle, including high-end fashion, beauty, and travel, aligning well with premium brands.
  • Demonstrates an aspirational persona that can effectively appeal to an audience interested in luxury goods and experiences
Estimated Collaboration Fee: $136K~$281K
@alreemsaif
AlReem Saif, an Emarati Qatari influencer, differentiates herself from Roumaissa Allata through her regional focus on the Middle East, particularly Dubai, and her content incorporating aspects of her personal life as a mother. While both influencers share a focus on luxury fashion and beauty, AlReem's content is more grounded in her cultural identity and family life. She also demonstrates a clear and professional approach to brand collaborations, often including discount codes and giveaway partnerships, indicating a strong willingness to engage in commercial ventures. In contrast, Roumaissa's content is more globally oriented, showcasing European travel and high-end brands without explicit collaboration details. AlReem's engagement rate is lower, but her active participation in brand partnerships and regional relevance could offer unique value for brands targeting the Middle Eastern market.

Unique Strengths

  • Strong regional focus on the Middle East, particularly Dubai
  • Openly showcases brand collaborations with discount codes and giveaways
  • Incorporates personal life and motherhood into her content
  • Fluent in both English and Arabic, catering to a diverse audience
Estimated Collaboration Fee: $63.6K~$131K
@lamyaealahyane
Lamyae Alahyane differentiates herself from Roumaissa Allata by focusing on modest fashion and beauty, catering to a specific niche within the broader fashion and lifestyle market. While Roumaissa showcases a luxury lifestyle with high-end brands and European travel, Lamyae emphasizes stylish yet culturally appropriate outfits, often featuring hijabs, and highlights travel destinations like Morocco and Tanzania. Lamyae also owns her own brand, Lemsa House, indicating an entrepreneurial drive. Her content maintains high production quality, making her a strong choice for brands seeking polished visual representation within the modest fashion sector. While her engagement rate is below average, her substantial follower count suggests a significant reach within her niche.

Unique Strengths

  • Expertise in modest fashion and beauty, appealing to a specific demographic.
  • High-quality visual content with professional styling and photography.
  • Showcases diverse travel locations, providing opportunities for travel brands.
  • Clear business contact in her bio, indicating a professional approach to collaborations.
Estimated Collaboration Fee: $15K~$32K

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