restybura_ - Mega Beauty Entrepreneur in Dar Es Salaam

AI-Based Influencer Analysis | Mega (1.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 25, 2025 • WhoTag.ai

@restybura_ Influencer Analysis

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Followers 1,370,081
Engagement Rate 0.09%
Viral Reach Rate 4.26%
Location TZ
Influencer Tags
#LaVistaProducts #RestyCosmetics #BeautyEntrepreneur #SkinCareExpert #TanzanianInfluencer

💡 Profile Overview

Resty Bura is a Tanzanian beauty entrepreneur and influencer, known for owning La Vista Products and Resty Nail Bar. Her content focuses on her beauty businesses, showcasing products and services while engaging with her community. She is open to brand collaborations, particularly within the beauty and personal care sectors, and has a strong connection to the Tanzanian market.

Personal Brand

Resty Bura distinguishes herself through her multifaceted role as a beauty entrepreneur, influencer, and owner of La Vista Products and Resty Nail Bar. This direct ownership provides a unique level of authenticity and control over her brand messaging, setting her apart from influencers who primarily promote external brands. Her active promotion of her own businesses, coupled with her Tanzanian roots, positions her as a key figure within the local beauty market, offering brands access to a highly engaged and culturally relevant audience. Resty's target audience is likely composed of aspiring beauty entrepreneurs, consumers interested in skincare and nail care, and individuals seeking inspiration from a successful Tanzanian businesswoman. Her content strategy, which blends product showcases with personal and family moments, fosters a sense of connection and trust. The strength of her strategy lies in its ability to seamlessly integrate business promotion with relatable lifestyle content, creating a holistic and engaging brand experience. Resty's authenticity stems from her genuine promotion of her own businesses and her open engagement with her audience on both professional and personal matters. Actionable insights for brand partnerships include collaborations with brands that align with her beauty and family-focused values. Brands focused on skincare, cosmetics, or products related to family and child health would be a natural fit, particularly those seeking to expand their reach within the Tanzanian market. A partnership could involve product integration into her existing content or co-creation of new content that highlights the shared values of both brands.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Resty's ownership and active promotion of La Vista Products and Resty Nail Bar position her strongly within the beauty sector. Her expertise in skincare, nail care, and cosmetics, particularly within the African market, makes her an ideal partner for brands like Niyo Cosmetics or Sophy Skincare. Campaign opportunities include product reviews, tutorials, and showcasing beauty routines. Potential challenges include ensuring alignment with her existing brand promotions and managing language barriers for a global audience. **LIFESTYLE (++):** Medium collaboration readiness. Resty's content includes elements of family life, small business management, and community engagement, opening doors for lifestyle brand partnerships. She could collaborate with brands focused on parenting advice, health food, or small business solutions. Suitable brands include Goldenpot (kitchenware) or local Tanzanian businesses. Campaign opportunities include showcasing products within her daily routines and family life. Challenges include the need to integrate lifestyle products seamlessly into her existing beauty-focused content. **FASHION (++):** Medium collaboration readiness. While not her primary focus, Resty occasionally incorporates fashion elements into her content, particularly related to her business and personal appearances. This presents an opportunity for collaborations with clothing brands, accessory brands, or fashion designers. Suitable brands include Lucie Designz or other local Tanzanian fashion brands. Campaign opportunities include showcasing outfits for business events or everyday wear. Challenges include the need to increase the frequency and focus of fashion-related content to attract a wider audience. **WELLNESS (+):** Low collaboration readiness. Resty's interests in child health and health food suggest a potential, albeit limited, opportunity for wellness-related collaborations. She could partner with brands offering health supplements, fitness products, or healthy food options. Campaign opportunities include sharing her family's health routines or promoting healthy eating habits. Challenges include the need to develop more consistent wellness-focused content and demonstrate a genuine interest in the wellness sector.

Brand Collaboration Strengths

  • Owns and actively promotes multiple beauty-related businesses, demonstrating strong entrepreneurial drive and direct product knowledge.
  • Maintains a professional and engaging presence, evident in her direct communication with followers and clear business contact information.
  • Content consistently showcases beauty services and products, indicating a focused niche and established expertise.
  • Demonstrates community engagement and a supportive persona, as seen in her interactions with followers and support for other businesses.

Collaboration Considerations

  • Content is heavily focused on her own brands and local business operations, which might require specific alignment for external brand collaborations.
  • The primary language used in captions is Swahili, potentially limiting relevance for a global English-speaking audience without translation efforts.

Estimated Collaboration Fees

Feed Post $14K~$26K
Story $3K~$8K
Reels $16K~$36K
Package $27K~$55K

Tags for Collaboration

  • Beauty Products
  • Skincare
  • Nail Care
  • Tanzania

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @restybura_ is a mega-tier influencer with 1,370,081 followers, specializing in Beauty, Skincare, Cosmetics, Entrepreneurship, Business content.
Performance: 0.09% engagement rate with 4.26% viral reach rate.
Pricing: Package collaborations $27K~$55K. Individual posts $14K~$26K.
Alternatives: 3 similar influencers available: @roseydechocolate ($37.68K~$77.86K), @gyvermeena ($24K~$50K), @resty.n.m ($37~$76).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Cosmetics, Entrepreneurship, Business with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @restybura_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@roseydechocolate
She Rosey differentiates herself from Resty Bura through a stronger emphasis on fitness and a younger demographic appeal. While both are Tanzanian entrepreneurs in the beauty space, She Rosey integrates fitness content, particularly waist training and gym workouts, more prominently. Her style is also more versatile, ranging from sportswear to elegant dresses, appealing to a broader audience interested in both beauty and active lifestyles. She Rosey's content is visually driven, showcasing her personal style and physique, while Resty Bura focuses more on direct product promotion and community engagement. She Rosey's engagement rate is lower, but her content has a higher viral reach rate, suggesting a different audience interaction pattern. She Rosey also demonstrates a higher affinity for luxury brands, indicating a more aspirational lifestyle element in her content.

Unique Strengths

  • Strong focus on fitness and body shaping, appealing to a health-conscious audience.
  • Versatile fashion sense, ranging from sportswear to elegant attire.
  • High-quality visual content showcasing personal style and physique.
  • Active promotion of her own brands, demonstrating entrepreneurial drive.
Estimated Collaboration Fee: $37.68K~$77.86K
@gyvermeena
Gyvermeena differentiates herself from Resty Bura through a more pronounced focus on personal development and self-love, alongside her skincare expertise. While both are Tanzanian beauty entrepreneurs, Gyvermeena's content blends her professional insights with motivational messages and personal life updates, particularly related to motherhood and postpartum wellness. She actively promotes her beauty spa and Forever Living products, showcasing a strong business-oriented approach. Her polished and informative content style, combined with a warm and encouraging communication tone, positions her as a trusted mentor and guide, particularly for women seeking empowerment and holistic well-being. While her follower count is smaller, her engagement rate is higher, suggesting a more interactive audience.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on personal development and self-love, appealing to a wellness-oriented audience.
  • Expertise in skincare and beauty, combined with a professional and polished content style.
  • Active promotion of her own beauty businesses and Forever Living products, demonstrating a clear business-oriented approach.
Estimated Collaboration Fee: $24K~$50K
@resty.n.m
Resty.n.m, a Ugandan American creator based in the US, differentiates herself from Resty Bura through her focus on lifestyle, travel, beauty, and fashion, appealing to a global audience with English-language content. While Resty Bura primarily targets the Tanzanian market with Swahili content centered around her beauty businesses, Resty.n.m showcases a broader range of interests, including hairstyling, makeup artistry, and travel experiences. Her content reflects a faith-centered and grateful perspective, resonating with audiences seeking positive and relatable content. Although her follower count is significantly smaller, her potential for brand collaborations lies in her authentic personal brand and diverse content, offering a unique perspective for brands targeting the African diaspora and audiences interested in global lifestyle trends.

Unique Strengths

  • Expertise in hairstyling and makeup artistry
  • Authentic and positive personal brand
  • Diverse content showcasing fashion and travel
  • Strong cultural identity as a Ugandan American
Estimated Collaboration Fee: $37~$76

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