re_mini_scene - Mega Influencer & K-Beauty Creator in Seoul
@re_mini_scene Influencer Analysis
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💡 Profile Overview
Re_mini_scene is a Mega influencer and AR filter creator based in Seoul, South Korea, known for her innovative and visually captivating digital effects. Her content showcases her playful K-beauty and lifestyle aesthetic, appealing to a youthful and trend-conscious audience. She is open to brand collaborations, making her a valuable partner for brands targeting the Korean market or K-culture enthusiasts.
Personal Brand
Re_mini_scene distinguishes herself through her expertise in AR filter creation, setting her apart from typical beauty or lifestyle influencers. Her doll-like aesthetic, combined with her technical skills in digital art, provides a unique visual signature. This specialization allows her to offer brands innovative digital experiences, moving beyond simple endorsements to interactive engagements. Her focus on creating visually captivating filters that enhance everyday moments creates a strong value proposition for brands seeking to integrate digital art and K-culture into their marketing strategies. Her target audience likely consists of young, digitally native individuals interested in K-beauty, fashion, and creative self-expression. Her content strategy effectively leverages her AR filters to showcase beauty products and lifestyle trends in an engaging manner. The playful and charming tone resonates well with this demographic, fostering a sense of community around her creative work. Her content's visual appeal and interactive nature drive high engagement, making her an attractive partner for brands seeking to reach this audience. Re_mini_scene's authenticity stems from her consistent use of her own AR filters, showcasing her genuine passion and expertise. Her playful personality and trendy lifestyle further enhance her relatability. Actionable insights for brand partnerships include co-creating branded AR filters to promote products, hosting interactive filter challenges to boost engagement, and developing exclusive digital experiences for her followers. Brands should prioritize collaborations that allow her creative freedom to authentically integrate their products into her unique visual world.
Collaboration Opportunities
**BEAUTY (+++):** High collaboration readiness, demonstrated by partnerships with Naildochu, Forenaclinic, and Dr. Jihye, indicating a strong foothold in the beauty sector. Excels in nail art, skincare, and potentially makeup, given her visually-focused content. Ideal for brands like Olive Young, Laneige, or Amorepacific. Campaigns could include AR filter integrations for virtual try-ons or tutorials. Potential challenge: ensuring authenticity despite heavy filter usage. **FASHION (++):** Medium collaboration readiness. While not explicitly focused on fashion, her trendy and playful aesthetic aligns well with youthful fashion brands. Particularly suited for fast fashion, accessories, and Korean-inspired clothing. Brands like SPAO, MIXXO, or ALAND would be a good fit. Campaign opportunities include styling videos using her AR filters. Challenge: less consistent fashion-related content compared to beauty. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases elements of cafe culture, travel, and pet care, presenting opportunities for lifestyle brands. Specifically, brands in home decor, stationery, or pet supplies could benefit. Potential partners include Kakao Friends Home, Daiso, or local Korean lifestyle brands. Campaigns could feature her using products in her daily life, enhanced with her AR filters. Challenge: lifestyle content is secondary to her beauty and filter creations. **TECHNOLOGY (++):** Medium collaboration readiness. As an AR filter creator, she inherently aligns with technology. Opportunities exist for collaborations with smartphone brands, app developers, or digital art tools. Brands like Samsung, LG, or Procreate could find value. Campaigns could involve showcasing new phone features through her filters or creating filters for specific apps. Challenge: requires creative integration to align with her existing content.
Brand Collaboration Strengths
- Unique expertise in AR filter creation, offering innovative digital content.
- Consistent aesthetic with high-quality visuals appealing to a youthful audience.
- Experience in brand collaborations, with a dedicated business contact.
- Strong connection to K-culture and the Korean audience.
Collaboration Considerations
- Content heavily focused on personal selfies and AR filters, limiting versatility.
- Primary audience interested in beauty and digital effects, narrowing collaboration scope.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @re_mini_scene through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Strong focus on K-beauty and makeup with detailed product reviews.
- High visual content quality with clear product shots and appealing aesthetics.
- Consistent engagement with various beauty brands, including luxury and popular K-beauty labels.
- Professional approach to collaborations with clear disclosure of sponsored content.
Unique Strengths
- High-quality visual content with a distinct cute and feminine aesthetic.
- Strong interest in fashion and beauty, showcasing trendy outfits and makeup looks.
- Diverse lifestyle activities including travel and pet ownership.
- Playful and charming personality, creating an authentic connection with the audience.
Unique Strengths
- High engagement rate (1.89%) compared to target influencer.
- Focus on practical K-beauty tutorials and skincare routines.
- Affiliation with an MCN (Witu MCN), indicating professional collaboration readiness.
- Strong visual content quality with clear, well-lit close-up shots.
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