raygeleart - Macro Makeup Artist & Beauty Trainer in Senegal

AI-Based Influencer Analysis | Macro (211K) | Partnership Guide • Est. $6.3K-$10.5K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@raygeleart Influencer Analysis

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Followers 211,577
Engagement Rate 0.84%
Viral Reach Rate 22.71%
Location Nigeria/SN
Influencer Tags
#MakeupArtist #GeleSpecialist #BeautyTrainer #AfricanBeauty #MakeupTutorial

💡 Profile Overview

Raygeleart is an award-winning makeup and gele artist and trainer from Nigeria, currently based in Senegal. He specializes in makeup artistry and traditional African headwrap (gele) styling, showcasing his skills through before-and-after transformations and detailed tutorials. His professional and educational approach, combined with his broad West African reach, makes him an appealing collaborator for beauty brands targeting this region.

Personal Brand

Raygeleart distinguishes himself through a unique blend of professional makeup artistry and gele expertise, specifically catering to West African beauty aesthetics. His award-winning status and global reach, coupled with his role as a trainer, set him apart from general makeup influencers. The focus on traditional gele styles adds a cultural dimension, creating a niche appeal that resonates strongly within his target demographic. This specialization allows him to command authority and credibility in a specific area of beauty. Raygeleart's content strategy effectively targets individuals interested in professional makeup techniques and West African beauty trends. His engaging tone and detailed tutorials cater to aspiring makeup artists and beauty enthusiasts seeking to enhance their skills. By showcasing diverse models and promoting beauty products with demonstrated results, he builds trust and fosters a sense of community. The content resonates with those seeking both practical skills and cultural representation in the beauty industry. Raygeleart's authenticity stems from his genuine passion for makeup artistry and his dedication to educating others. His professional demeanor and consistent focus on skill development enhance his credibility. Actionable insight for brand partnerships: Beauty brands targeting the West African market should consider collaborating with Raygeleart for product demonstrations, tutorials, and sponsored training sessions. Brands specializing in gele materials or accessories would also find a synergistic partnership.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to demonstrated expertise in makeup artistry and gele styling. Excels in color cosmetics, foundation, and eye makeup, evidenced by brand mentions of Julie Diamond Cosmetics and Art Skin Makeup. Ideal for brands like Maybelline, L'Oréal Paris, and Black Opal. High ROI through tutorials, product demonstrations, and transformation videos. Potential challenge: ensuring brand alignment with his established aesthetic and West African audience. **FASHION (++):** Medium collaboration readiness, presenting an opportunity to integrate gele styles with broader fashion trends. Particularly suited for brands specializing in headwraps, African-inspired clothing, and jewelry. Potential partners include Vlisco, Grass Fields, and local West African designers. Campaign opportunities include styling guides and cultural fashion showcases. Challenge: content currently focuses on beauty, requiring a strategic shift to incorporate fashion elements. **EDUCATION (++):** Medium collaboration readiness, given his established role as a makeup and gele trainer. Ideal for brands offering online learning platforms, professional makeup courses, or beauty education resources. Potential partners include Skillshare, Udemy, and beauty schools like Make Up For Ever Academy. Campaign opportunities include sponsored workshops, online tutorials, and educational content series. Challenge: requires careful integration of brand messaging into educational content without compromising credibility. **LUXURY (++):** Medium collaboration readiness, with potential to showcase high-end beauty products and accessories. Excels in demonstrating sophisticated makeup techniques and elegant gele styles. Suitable for luxury brands like Dior Beauty, Chanel Beauty, and high-end gele fabric designers. Campaign opportunities include exclusive tutorials, product reviews, and collaborations on high-fashion looks. Challenge: requires careful curation of luxury brands that align with his audience and aesthetic, ensuring authenticity and aspirational appeal.

Brand Collaboration Strengths

  • High expertise in makeup artistry and gele styling, appealing to a niche beauty market.
  • Engages a broad West African audience through consistent travel for training workshops.
  • Maintains a professional and educational tone, positioning himself as a trusted authority.
  • Actively promotes specific beauty products, indicating a willingness to integrate brands authentically.

Collaboration Considerations

  • No explicit paid partnership history observed, requiring initial negotiation regarding disclosure practices.
  • Content is highly specialized, potentially limiting appeal for brands outside beauty and fashion accessories.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $317~$714
Reels $2K~$3K
Package $2K~$5K

Tags for Collaboration

  • Makeup Artist
  • Gele Specialist
  • Beauty Trainer
  • African Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @raygeleart is a macro-tier influencer with 211,577 followers, specializing in Beauty, Education, Makeup content.
Performance: 0.84% engagement rate with 22.71% viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @tboygele ($41K~$86K), @zinys_pro_mua ($20K~$42K), @awele_hob ($774~$1.6K).
Best For: Brands targeting young demographics interested in Beauty, Education, Makeup with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @raygeleart through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@tboygele
Tboygele, also known as Gele Guru, differentiates himself from Raygeleart through his specialization in "autogele," pre-tied gele headties, catering specifically to the Nigerian wedding and event scene. While Raygeleart offers broader makeup artistry and gele training across West Africa, Tboygele focuses on the artistry and convenience of autogele, positioning himself as a go-to expert for modern Nigerian headtie styles. His content showcases intricate designs and finished looks, emphasizing the cultural significance of gele in Nigerian fashion. Unlike Raygeleart, who travels extensively for training, Tboygele primarily operates from Lagos, offering local styling services and training sessions. This localized focus allows him to deeply connect with the Nigerian market, particularly those seeking traditional wedding attire. However, his engagement rates are lower, and his content is more product-focused than lifestyle-oriented, which may limit broader brand collaborations compared to Raygeleart's more diverse approach.

Unique Strengths

  • Specializes in autogele, a modern and convenient take on traditional gele styles.
  • Strong focus on the Nigerian wedding and event industry.
  • Offers local styling services and training sessions in Lagos.
  • Content showcases intricate designs and finished looks, emphasizing cultural significance.
Estimated Collaboration Fee: $41K~$86K
@zinys_pro_mua
Zinys_pro_mua, based in Lagos, Nigeria, differentiates from Raygeleart through a stronger emphasis on glam and bridal makeup, appealing to a different segment within the beauty market. While Raygeleart focuses on gele styling and West African beauty education, Zinys_pro_mua showcases high-quality client makeovers and integrates elements of a luxury lifestyle into his brand. Zinys_pro_mua's content features a trendy, luxury-oriented aesthetic, potentially attracting brands seeking to align with a more aspirational image. His active participation in local beauty events and willingness to travel make him accessible for diverse campaigns, though his lower engagement rate compared to Raygeleart may require targeted strategies to boost audience interaction. Zinys_pro_mua's focus on client transformations, rather than personal routines, presents both opportunities and challenges for brand collaborations.

Unique Strengths

  • Specializes in glam and bridal makeup, catering to a specific niche.
  • Integrates luxury lifestyle elements, appealing to aspirational consumers.
  • Actively participates in local beauty events, enhancing visibility.
  • Demonstrates a willingness to collaborate and travel, increasing accessibility.
Estimated Collaboration Fee: $20K~$42K
@awele_hob
Awele_hob differentiates herself from raygeleart primarily through her geographic focus and audience size. While raygeleart operates across West Africa, Awele_hob is based in Kwara, Nigeria, catering to a more localized audience. Raygeleart has a significantly larger following (211K) compared to Awele_hob (31K), indicating a broader reach. Awele_hob's content also incorporates aspects of her family life, adding a personal touch that may resonate with a different segment of the beauty community. Furthermore, Awele_hob's YouTube channel with over 1 million views suggests a stronger presence on that platform, offering potential for cross-platform collaborations. Both influencers are award-winning makeup artists and beauty educators, but Awele_hob's specialization in bridal makeup and her focus on the Nigerian market provide unique collaboration opportunities for brands targeting that specific niche.

Unique Strengths

  • Specializes in bridal makeup, catering to a specific event-focused niche.
  • Has a strong YouTube presence with over 1 million views, offering cross-platform opportunities.
  • Incorporates family life into her content, adding a personal and relatable dimension.
  • Focuses on the Nigerian market, providing localized reach for brands targeting that region.
Estimated Collaboration Fee: $774~$1.6K

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