rachelspicer_ - Macro Influencer & Fashion/Lifestyle Creator

AI-Based Influencer Analysis | Macro (370K) | Partnership Guide • Est. $12.1K-$20.5K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@rachelspicer_ Influencer Analysis

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Followers 370,568
Engagement Rate 1.58%
Viral Reach Rate 38.55%
Location UK
Influencer Tags
#ScottishCreator #LifestyleBlogger #FashionStyle #TravelAdventures #SkincareRoutine

💡 Profile Overview

Rachel Spicer is a Scottish digital creator focusing on lifestyle, fashion, and travel content. She connects with her audience through authentic and humorous glimpses into her personal life, including family moments and event experiences. Her relatable persona and diverse fashion styles make her an appealing collaborator for brands seeking an authentic voice.

Personal Brand

Rachel Spicer distinguishes herself through a strong Scottish identity, incorporating local events and brands into her content. Her relatability stems from sharing personal life events, creating a deeper connection with her audience than typical lifestyle influencers. The humorous and authentic tone further sets her apart, making her content more engaging and memorable. This combination of Scottish heritage, personal storytelling, and genuine personality creates a unique and appealing brand. Rachel's target audience likely consists of women aged 25-45 interested in fashion, travel, and lifestyle content with a Scottish flair. Her content strategy excels in showcasing event fashion and travel experiences, appealing to those seeking inspiration for their own adventures and style choices. The inclusion of personal milestones and relationship goals resonates with an audience seeking relatable and authentic content, fostering a sense of community and trust. Rachel's authenticity is evident in her open sharing of personal experiences and her genuine tone. Brands seeking partnerships should leverage her Scottish identity and relatable persona to connect with her engaged audience. Actionable insights include collaborations centered around Scottish tourism, fashion brands with inclusive sizing, or lifestyle products that align with her values of authenticity and humor. Focus on long-term partnerships that allow her to authentically integrate the brand into her lifestyle content.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Rachel consistently showcases diverse fashion styles, from everyday wear to event-specific outfits, making her appealing to a broad audience. She has experience with brands like Yours Clothing and Amazon Fashion. Ideal for partnerships with brands like ASOS, Boohoo, and River Island. Campaign opportunities include try-on hauls, styling tips, and event-specific fashion showcases. Potential challenge: ensuring alignment with higher-end or luxury brands, as her content leans towards accessible fashion. **TRAVEL (++):** Medium collaboration readiness. Rachel's travel content, primarily focused on Scotland and Europe, offers opportunities for partnerships with travel-related brands. She has experience with P&O Cruises. Suitable for collaborations with airlines like Ryanair or EasyJet, hotel chains like Premier Inn, and tourism boards for Scotland or specific European regions. Campaign opportunities include travel vlogs, destination guides, and hotel/experience reviews. Potential challenge: geographic limitations for brands seeking broader reach. **BEAUTY (++):** Medium collaboration readiness. Rachel provides honest reviews of beauty and skincare products, indicating a willingness to engage with beauty brands. She has mentioned brands like Byoma, No7, and Skeyndor. Ideal for collaborations with mid-range skincare brands like The Ordinary or makeup brands like Revolution Beauty. Campaign opportunities include skincare routine videos, product reviews, and makeup tutorials. Potential challenge: ensuring authenticity and avoiding overly promotional content. **LIFESTYLE (++):** Medium collaboration readiness. Rachel shares personal milestones and everyday moments, creating opportunities for lifestyle brand integrations. Suitable for partnerships with home decor brands like IKEA or Wilko, pet care brands, or food delivery services. Campaign opportunities include showcasing home products, pet care routines, or meal preparation. Potential challenge: maintaining a balance between personal content and brand messaging.

Brand Collaboration Strengths

  • Strong personal connection with her audience through authentic and humorous content.
  • Diverse fashion styles suitable for various occasions.
  • Actively participates in PR invites and openly shares product recommendations.
  • Provides clear and honest reviews, building trust with her followers.

Collaboration Considerations

  • Content is heavily focused on personal life events and relationships, which might dilute brand messaging.
  • Geographic focus is primarily on Scotland and European travel destinations, potentially limiting reach for global campaigns.

Estimated Collaboration Fees

Feed Post $4K~$8K
Story $1K~$3K
Reels $5K~$12K
Package $9K~$18K

Tags for Collaboration

  • Scottish Influencer
  • Lifestyle Creator
  • Fashion Enthusiast
  • Travel Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @rachelspicer_ is a macro-tier influencer with 370,568 followers, specializing in Fashion, Travel, Beauty, Lifestyle, Events content.
Performance: 1.58% engagement rate with 38.55% viral reach rate.
Pricing: Package collaborations $9K~$18K. Individual posts $4K~$8K.
Alternatives: 3 similar influencers available: @mklifestyle__ ($17.7K~$36.7K), @ge0rgiasc0tt ($599~$1.24K), @gillian_loves_ ($501~$1.03K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Beauty, Lifestyle, Events with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @rachelspicer_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mklifestyle__
Meshhal (mklifestyle__) differentiates herself from Rachel Spicer through a stronger focus on culinary experiences and a more pronounced integration of her Pakistani heritage into her content. While both influencers cover fashion and lifestyle, Meshhal's content features detailed food reviews and explorations of UK cities, offering a unique perspective on local cuisine and urban exploration. She also showcases traditional South Asian attire during cultural celebrations, adding a distinct cultural dimension to her modern UK lifestyle narrative. Unlike Rachel, Meshhal's engagement rate is below average, which could impact campaign reach. However, her high-quality visual content and versatility across fashion, food, and travel make her an appealing collaborator for brands targeting a broad lifestyle audience with an interest in diverse cultural experiences within the UK.

Unique Strengths

  • Consistently produces high-quality visual content with clear aesthetics.
  • Demonstrates versatility across fashion, food, and travel, appealing to a broad lifestyle audience.
  • Engages authentically with local businesses and attractions, showing potential for regional campaigns.
  • Successfully integrates cultural elements, offering unique appeal for brands targeting diverse audiences.
Estimated Collaboration Fee: $17.7K~$36.7K
@ge0rgiasc0tt
Georgia Scott differentiates herself from Rachel Spicer through a focus on aspirational yet relatable daily life content, emphasizing fashion, travel, and personal growth. While both creators share a Scottish background and engage in lifestyle content, Georgia's approach leans towards inspiring her audience to live their best lives through curated experiences and stylish visuals. Unlike Rachel, whose content often features family and personal milestones, Georgia's content is more focused on individual adventures and fashion explorations. Georgia also showcases a strong interest in urban exploration and cafe culture, adding a unique dimension to her lifestyle brand. Her collaborations, while fewer in number, demonstrate a professional approach with clear ad disclosures, indicating a readiness for brand partnerships. Overall, Georgia offers a blend of aspirational content and personal authenticity, making her a compelling choice for brands seeking to connect with a younger, style-conscious audience.

Unique Strengths

  • Strong focus on aspirational yet relatable daily life content
  • High-quality photography and curated visual aesthetic
  • Clear and professional approach to brand collaborations
  • Emphasis on personal growth and inspiring her audience
Estimated Collaboration Fee: $599~$1.24K
@gillian_loves_
Gillian Brownlie differentiates herself from Rachel Spicer through her focus on a slightly older demographic, showcasing a lifestyle that resonates with married individuals with young children and teens. While both influencers cover fashion, beauty, and travel, Gillian's content often includes family moments and travel experiences, particularly within Scotland and Europe. Her style leans towards casual chic, emphasizing comfortable yet trendy pieces suitable for everyday wear. She also demonstrates a clear and consistent disclosure of brand partnerships, fostering trust with her audience. Unlike Rachel, Gillian actively promotes products through discount codes and giveaways, indicating a proactive approach to driving conversions for her partners. Her content primarily consists of static images, which may be a consideration for brands prioritizing video-first strategies. Overall, Gillian offers a reliable platform for brands looking for authentic, visually appealing content within the fashion, beauty, and lifestyle sectors, particularly for audiences interested in European travel and everyday style.

Unique Strengths

  • Focuses on a slightly older demographic (35-39) with family-oriented content.
  • Demonstrates clear and consistent disclosure of brand partnerships.
  • Actively promotes products through discount codes and giveaways.
  • Showcases a casual chic style, emphasizing comfortable everyday wear.
Estimated Collaboration Fee: $501~$1.03K

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