qasqasss - Macro Influencer specializing in Fashion & Beauty
@qasqasss Influencer Analysis
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💡 Profile Overview
Qasrina Karim is a Malaysian actress and lifestyle influencer known for her elegant modest fashion, engaging travel content, and authentic portrayal of her professional and personal life. She blends her celebrity status with a down-to-earth persona, making her an aspirational yet accessible figure. She is well-suited for brand collaborations, particularly with brands targeting the Southeast Asian market, especially those aligned with modest fashion, beauty, and lifestyle.
Personal Brand
Qasrina Karim distinguishes herself through the unique combination of her established acting career and her influential presence in the modest fashion and lifestyle space. This blend of celebrity status and relatable content sets her apart from competitors who may focus solely on one area. Her professional background lends credibility and narrative depth to her content, creating a more engaging experience for her audience. Her sophisticated yet approachable aesthetic, coupled with high-quality visuals, further enhances her appeal. Qasrina's target audience likely consists of young, fashion-conscious women in Southeast Asia who appreciate modest fashion, beauty, and travel content. Her content strategy effectively leverages her personal interests and professional experiences, creating a diverse range of posts that resonate with her followers. The high engagement rate of 5.26% suggests a strong connection with her audience, indicating that her content is both relevant and appealing. Her strength lies in her ability to blend aspirational elements with relatable experiences. Qasrina's authenticity is evident in her consistent portrayal of both her professional and personal life, fostering trust and credibility with her audience. For brand partnerships, it is crucial to align with brands that resonate with her values and aesthetic, particularly within the modest fashion, beauty, or travel sectors. Brands should leverage her narrative skills and acting background to create compelling storytelling campaigns. Consider collaborations that showcase her expertise in fashion styling and beauty, further solidifying her position as a trusted influencer.
Collaboration Opportunities
**FASHION (+++):** High collaboration readiness. Qasrina's elegant modest fashion and hijab style make her an ideal partner for brands like Alhumaira and Uniqlo (already partnered). She can effectively promote casual wear and luxury fashion items. Potential campaigns include styling tutorials, outfit showcases, and brand ambassadorships. ROI is expected to be high due to her strong visual appeal and established fashion sense. A potential challenge is ensuring the brand aligns with her modest fashion aesthetic. **BEAUTY (+++):** Strong collaboration readiness. Qasrina's skincare and beauty content, along with her existing partnership with Safi, demonstrates her appeal to beauty brands. She can effectively promote skincare, body care, and makeup products. Ideal partners include local and international brands like Sephora and Wardah. Campaign opportunities include product reviews, beauty tutorials, and skincare routines. High ROI is anticipated due to her authentic and relatable persona. A potential challenge is differentiating her content in the saturated beauty market. **LIFESTYLE (++):** Medium collaboration readiness. Qasrina's travel and personal life content offers opportunities for lifestyle brands. She can promote home goods, travel accessories, and lifestyle services. Potential partners include brands like Airasia (already tagged) and local lifestyle retailers. Campaign opportunities include travel vlogs, home decor showcases, and daily routine features. ROI is expected to be moderate, as lifestyle content is not her primary focus. A potential challenge is integrating brand messaging seamlessly into her personal life content. **TRAVEL (++):** Medium collaboration readiness. Her interest in winter travel and outdoor activities presents opportunities for travel-related brands. She can promote hotels, airlines, and travel gear. Ideal partners include travel agencies and airlines targeting the Southeast Asian market. Campaign opportunities include travel vlogs, destination spotlights, and travel gear reviews. ROI is expected to be moderate due to the seasonal nature of travel content. A potential challenge is ensuring the travel destinations align with her audience's interests and budget.
Brand Collaboration Strengths
- Strong visual appeal and professional content quality, suitable for fashion and lifestyle brands.
- Engages in diverse content themes including acting, fashion, beauty, and travel, offering versatility for various campaign types.
- Established partnerships with notable brands like Safi and Uniqlo, indicating reliability and experience in brand collaborations.
- Maintains an authentic and relatable persona, which can foster genuine connection with her audience for brand messaging.
Collaboration Considerations
- Content focus is primarily on her personal life and acting career, which might require careful integration for brands outside these core areas.
- Her modest fashion style, while appealing to a specific demographic, might limit reach for brands targeting a broader, non-modest audience.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @qasqasss through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Strong focus on modest fashion and hijab styles
- High-quality visual content showcasing travel experiences
- Clear professional approach with manager contact
- Established brand collaborations in fashion and electronics
Unique Strengths
- Strong focus on modest fashion and Malaysian lifestyle
- High-quality visual content with bright and inviting aesthetics
- Authentic and relatable persona fostering trust with her audience
- Deep integration with local culture and businesses
Unique Strengths
- Professional approach to collaborations with a dedicated manager.
- High-quality visual content with clear aesthetics.
- Successful integration of product promotions, showcasing authenticity.
- Appeals to an audience interested in modest fashion and contemporary lifestyle.
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